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Fashion Killa With Purpose: A$AP Rocky & Klarna Launch Global Partnership

HipHopWired Featured Video Source: Klarna / Klarna Fresh off of being CEO for a day, A$AP Rocky is building on his new status as a tech entrepreneur with the formal announcement of a new global partnership and campaign. Source: Klarna / Klarna The Harlem-born style icon, rapper and actor teamed up with Klarna, the company behind the buzzworthy all-in-one shopping app as an investor. Today (June 8), the Swedish company launched a new global multimedia campaign featuring the entertainer that’s designed to get consumers worldwide to revitalize their look as the lockdowns due to the pandemic are easing up. “It’s not for me to decide what people should wear or how they should wear it, but helping Klarna create a space for people to discover their own style is more of the consulting and curation...

Foot Locker & Diadora Team With Qias “The Sneakers Guy” Omar For New Release

HipHopWired Featured Video Source: Foot Locker / Foot Locker It’s summertime and with that y’all know comes Foot Locker‘s annual collaborative releases as sneakerheads just can’t get enough of exclusive footwear. Source: Foot Locker / Foot Locker Their latest exclusive release will come in conjunction with Qias ‘The Sneakers Guy’ Omar and Diadora to release two exclusive kicks that are set to drop on June 9th. The new “Bay 2 LA” collection will include two versions of the Diadora N9002 and MAVERICK, with the Diadora N9002 sporting a blue base with orange details and the MAVERICK boasting a white silhouette with grey details which represents Q’s journey to LA to realize his dreams. Pretty cool. Needless to say that Qias’ 1.39 million subscribers to his QrewTV channel will surely be checking...

Nike Debuts The Air Max 97 “Puerto Rico” Just In Time For The 64th Annual Puerto Rican Day Parade

HipHopWired Featured Video Source: Nike / NIke The annual Puerto Rican Day Parade is set to go down in New York City this June 13. But before the Boricua community gathers together on the streets of Manhattan to celebrate their culture, Nike got some heat for them to wear on 5th Avenue. Source: Nike / NIke Two years after Nike scrapped plans for their much-criticized Air Force 1 “Puerto Rico,” the Swoosh brand returns with a remixed version of their classic Air Max 97 OG “Silver Bullet” that pays homage to the Nuyoricans that help make New York City that much more culturally beautiful. Featuring the Puerto Rican flag on the tongue’s pull-tab and air-sole bubble, the sneakers will definitely be seen on the feet of many Ricans when the festivities roll down from 44th street to 79th street ne...

Reebok & Hasbro Collaborate For New “NERF” Sneaker Collection

HipHopWired Featured Video Source: Reebok / Hasbro Looks like Reebok and toy company Hasbro really like collaborating with each other. The two iconic companies are once again teaming up to release some sneakers that’ll have you feeling nostalgic about your childhood. Source: Reebok / Hasbro After linking up to release a limited edition “Candy Land” collection, Reebok and Hasbro will now be drawing inspiration from Hasbro’s NERF brand to design and create some pretty interesting sneakers that your inner child will appreciate. Remixing Reebok silhouettes Reebok’s Pump Omni Zone II, Kamikaze II and the Kamikaze II Low, Hasbro will be draping the sneakers in vibrant color blocks and materials that mimic that of NERF products such as footballs, blasters, and other products they’ve released over...

Stadium Goods & Christie’s To Auction Off A Gang of Rare Air Jordans, Again

HipHopWired Featured Video Source: Stadium Goods / Christie’s If you missed out on Stadium Goods and auction house Christie’s last “Original Air” Air Jordan sneaker collection auction, fret not because they’re about to give rich sneakerheads another chance to drop a lifetime’s worth of paper on exclusive footwear. Source: Stadium Goods / Christie’s The sneaker consignment destination, ahem, marketplace and auction house are once again collaborating to set up another sneaker auction dubbed “Original Air Part II” which will be boasting 90 pairs of kicks composed of scarce early samples, the complete Air Jordan 1-14 collection (basically all the kicks Jordan actually played in), game-worn kicks, and Jordan-related pieces from celebrities such as Eminem, Kobe Bryant, Drake and LeBron James. So...

Allen Iverson’s Classic Reebok Question Low “Grey Toe” Returns For The Summer

HipHopWired Featured Video Source: Reebok / Jason.Silva@reebok.com It’s been 8 years since legendary NBA icon Allen Iverson called it a career, but the man is still beloved and revered in the Hip-Hop community so it’s only right that his legacy continues to live on with his Reebok signature line. Source: Reebok / Jason.Silva@reebok.com Come June 10, OG NBA fans will be able to recapture some of that basketball nostalgia when Reebok re-issues The Answer’s classic Question Low for the first time since 1999. The retro will be boasting a “Grey Toe” colorway (perfect for the summer) and will be retailing for a cool $120 on Reebok.com and spots like Foot Locker, Finish Line, Champ Sports and others. The new “Grey Toe” iteration of the classic will feature a mostly white leather base along with a...

Foot Locker To Close Footaction Stores After Great Q1

HipHopWired Featured Video Source: Footaction / Footaction Foot Locker reportedly had a great Q1 when it comes to earnings. However, that means the athletic sneakers and apparel retailer will be closing its Footaction stores. Yahoo! News reports that Foot Locker blasted by earnings estimates and posted revenues of $2.15 billion, which clocks in at an 82% year-over-year increase. “Last quarter, I talked about entering our fiscal 2021 with momentum, and that was certainly the case in our first quarter. The momentum gained strength as the quarter progressed, enabling us to deliver exceptional top-line and bottom-line results, even against the ongoing challenges of store closures in Europe and Canada and congestion at the U.S. ports leading to abnormally lean inventory levels,” said Foot Locke...

Puma To Release New “Off-Season Red” Colorway of J. Cole’s ‘Dreamer 2’

HipHopWired Featured Video Source: Puma / Puma Basketball This past weekend J. Cole made his professional basketball debut when he stepped on the court as a member of the Patriots Basketball Club in the new Basketball African League, but it was the release of his latest LP, Off-Season that had the Hip-Hop world buzzing. Now Puma is celebrating his 6th studio album with a new colorway of his signature line, The Dreamer 2. Source: Puma / Puma Basketball Inspired by The Off-Season, the Dreamer 2 “Off-Season Red” features a fiery red and black colorway draped over the silhouette that Cole rocked while balling on the court on his pro basketball debut. Featuring PUMA’s signature ProFoam throughout the midsole which any baller can appreciate while on the court, The Dreamer 2 boasts elements from ...

Supreme To Open A New Store in Milan On May 6

HipHopWired Featured Video Source: Supreme / Supreme The rumors were true. Ubiquitous streetwear brand Supreme is opening a new brick and mortar store in Milan, Italy in May. Per NSS magazine, the purveyors of the box logo will be opening up shop on May 6. The store’s address is Corso Garibaldi 20, and the building reportedly unveiled a huge Supreme logo as part of the reveal. The recent Supreme social media posts tagged in Milan were surely a dead giveaway, too. Supreme has plenty of ties to Italy, good and bad. The luxury Air Max 95’s the brand dropped in late 2019 sported Italian leather. However, also in 2019, there was a brand called SUPREME Italia finessing and selling blatantly knock-off gear throughout Europe, and flourishing. But the legal battle with Supreme and Supreme Italia is...

Jordan Brand Unveils Zion Williamson Signature Shoe, The Zion 1 [Photos]

HipHopWired Featured Video Source: Jordan Brand / NIke Zion Williamson is proving to be every bit the beast he was projected to be when he was drafted first overall in the 2019 NBA Draft, but can the man carry the Jordan Brand to new heights on his broad shoulders? Source: Jordan Brand / NIke Today (April 20) Jordan Brand revealed the long-awaited debut of Zion Williamson’s first signature sneaker, The Zion 1. Draped in a black-and-white colorway, The Zion 1 silhouette was constructed specifically for Zion’s brolic physical degree to ensure he didn’t bust out of the seams like he did in the Nike PG 2.5’s. At 285 pounds of muscle and freakish speed, y’all know Nike was going to create some next level ish. “We knew that one of Zion’s main inspirations for the look of the shoe was superhero a...

CERTIFIED FRESH: Stunna Girl Talks Epic Records Deal, Vision & Proving Doubters Wrong

HipHopWired Featured Video Source: press handout / EPIC It’s been about 18 months since Stunna Girl’s “Runway” hit peak levels on the short-form video app TikTok and she’s still one of the first in line to rep for her hometown of Sacramento. With the recent release of her latest mixtape Stunna This Stunna That, the Epic records signee is focused on bringing her fans into her world, even as she figures it out for herself. She’s intent on becoming a star and she sees it on the horizon just as clearly as she did a decade ago. There was a three-year stint in between where she found herself behind bars at a California youth facility for engaging in some unsavory activity—there was a robbery charge, a gun charge, and a pesky assault charge that reappeared around the time of her sentencing—but on...

Uncle Sam Is Broke?: The Falcon and the Winter Soldier Recap, Ep. 1

HipHopWired Featured Video Source: Chuck Zlotnick / Marvel Studios Fresh off the heels of Wandavision, Disney+ presents The Falcon and the Winter Soldier, with aspirations of answering the question of if and how Sam carries the shield. THERE ARE SPOILERS AHEAD. When last we left Sam aka “Falcon” and Bucky aka the “Winter Soldier”, they were looking at a geriatric Captain America who had decided to stay in the past with the love of his life, Sharon Carter. As old Cap speaks to a bewildered Sam, he passes him the shield and the mantle of Captain America. Unsure if he can do as good of a job, Sam promises Cap that he will do his best, to which Cap replied, “That’s why it’s yours.” As the credits roll on Avengers: Endgame we are left wondering what new adventures are in store for Sam who has b...