Rocio Guerrero

The online retail giant launches its first major Latin music brand. Amazon Music is placing a new big focus on Latin music with the launch of “Amazon Music LAT!N,” a Latin music brand with a broad umbrella that includes over 100 new and revamped playlists, an emerging artist program, merchandise, video and multiple catalog programs among many other initiatives. Using the tagline “La Musica que nos conecta” (The music that connects us) — a reference to the fact that Latins come from many countries and cultures but are connected by music and language — the LAT!N hub, which includes music in Spanish and Portuguese, will live within Amazon at amazon.com/latinmusic. It seeks to establish Amazon as a major player in Latin music streaming and content, as well as retail. “T...