Role Models

The Corporate Accountability and Public Participation Africa (CAPPA) has called for adult rating for films with smoking scenes, anti-smoking adverts, anti-smoking health warnings, certified no pay-offs, stop identification of tobacco brands and a total ban on tobacco products placement in the Nigerian movie industry — Nollywood. The rights group made the call at its launch of the #SmokeFreeNollywood campaign in Lagos, last Saturday, noting that tobacco kills as many as six million people annually, and is projected to kill as much as eight million people by the year 2030, if nothing is done. In his keynote address at the launch, the Executive Director of CAPPA, Akinbode Oluwafemi, said the tobacco industry had a track record of giving misleading impressions of tobacco use, enticing young pe...