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Are You the Ultimate Premier League Superfan?
With the Premier League season heating up, Coca-Cola launches a new 500ml Superfan can for long-lasting enjoyment during the tournament’s final matchdays. As well as serving up the ultimate refreshment, the arrival of the limited-edition can kicks off a brand-new competition that gives fans the chance to win football tickets, signed club jerseys and even the chance to present the prestigious Golden Boot or Golden Glove Award.To mark the launch, Hypebeast took to the streets of London to discover people’s favorite Premier League moments of all time, touching on the most unforgettable eras, including the United-Arsenal rivalry in the ‘90s that had fans “checking the scoreboards every week”. From past to present, fans also explored the possibilities of this season’s action, explaining how “an...
The Soundboks Mix Reimagines the Party Speaker as an Everyday Essential
Music is the invisible tie that binds when it comes to giving parties the proper excitement. Think of your pre-game rituals and getting the team psyched up before tip off or those backyard link-ups that turn into full dance floor moments. The only real requirement is music that’s loud and clear enough to carry the energy wherever it spills.The Soundboks Mix exists to provide real-life spaces where people actually gather the perfect sound – dorm rooms, rooftops, tailgates, park kickbacks and post-game celebrations. It’s loud enough to shift the energy of a room, but portable enough that one person can carry it from the car to the function without calling for backup.Adaptability is part of what makes the Mix stand out, especially as one of the few party speakers that genuinely looks and feel...
The College Hoops Culture Report Week 2 Has the Kicks, Fits and Games to Lookout For
The College Hoops Culture Report dives into the energy surrounding March’s biggest basketball tournament, unpacking the moments that shape the culture beyond the scoreboard. Think Cinderella stories, tournament style trends or the sneakers catching attention from tunnel walks to tip-off. Powered alongside Robinhood’s prediction market platform, fans can also engage with outcomes like game results, season awards and key tournament moments through real-time insights and “yes or no” event contracts — bringing a sharper sports IQ to how the tournament is watched and understood.Disclaimer: Prediction markets involve risk, and trading activity is subject to regulatory developments.We hope your Selection Sunday was just as eventful as ours. As we inch in closer to the start of the tournament, it’...
The College Hoops Culture Report Breaks Down the Opening Rounds of the Tournament
The College Hoops Culture Report dives into the energy surrounding March’s biggest basketball tournament, unpacking the moments that shape the culture beyond the scoreboard. Think Cinderella stories, tournament style trends or the sneakers catching attention from tunnel walks to tip-off. Powered alongside Robinhood’s prediction market platform, fans can also engage with outcomes like game results, season awards and key tournament moments through real-time insights and “yes or no” event contracts — bringing a sharper sports IQ to how the tournament is watched and understood.Disclaimer: Prediction markets involve risk, and trading activity is subject to regulatory developments.At the height of the tournament week, our College Hoops Culture report takes a look at standout sneakers on the cour...
“Protecting” Art With Art: Jon Burgerman & Lemonade Team Up for a One-of-a-Kind Collectible
Lemonade Insurance protects you when you’re in a pinch, keeping you and the things you love covered in even the toughest of scenarios. Seeking to explore the theme of safety within the context of art and design, the insurance provider teamed up with acclaimed artist Jon Burgerman to create an exclusive collectible, a custom fire extinguisher, to symbolize Lemonade’s commitment to protecting what we love, even when things get hot.Burgerman is a UK-born, New York-based visual artist known for his doodle-inspired, graffiti-tinged murals and paintings. His aesthetic is recognizable for his use of bright tones, whimsical characters and playful worldbuilding.With Lemonade, Burgerman brought his signature approach to the collaboration, this time trading in his namesake motif, the burger, for an i...
The College Hoops Culture Report Is Your Guide for Following the Tournament’s Big Cultural Moments
The College Hoops Culture Report dives into the energy surrounding March’s biggest basketball tournament, unpacking the moments that shape the culture beyond the scoreboard. Think Cinderella stories, tournament style trends or the sneakers catching attention from tunnel walks to tip-off. Powered alongside Robinhood’s prediction market platform, fans can also engage with outcomes like game results, season awards and key tournament moments through real-time insights and “yes or no” event contracts — bringing a sharper sports IQ to how the tournament is watched and understood.Disclaimer: Prediction markets involve risk, and trading activity is subject to regulatory developments.Every March, college hoops take over everything. Brackets start popping up in group chats, buzzer beaters flip the s...
ONE OR EIGHT Takes Over Shibuya
With global ambitions in their sights, eight-member boy group ONE OR EIGHT took to Tokyo’s Shibuya Stream Inaribashi Plaza on Sunday, February 8, to stage a surprise live performance titled “SHIBUYA GATHERING.” In addition, the group is hosted its first-ever pop-up store, ONE OR EIGHT Mission_001 “GATHER” Creation Exhibition, at MIYASHITA PARK until March 1.These events are part of "SHIBUYA DRIFT," a special project commemorating the release of their first mini album GATHER, which dropped on Wednesday, January 28. The project title "SHIBUYA DRIFT" is derived from the album’s lead track, “TOKYO DRIFT.”Set against the backdrop of Shibuya — a symbolic “starting point” where nameless talent and raw impulses come into the spotlight and evolve into culture — the project features a series of acti...
Visualizing the Descent: The 2026 Winter Sports Cinematography Guide
Snow sports have evolved beyond raw athleticism into a sophisticated medium for visual storytelling. On the slopes, the interplay of light, crystalline textures, and the high-velocity geometry of a rider in motion creates a unique cinematic language. However, capturing these moments in sub-zero environments remains a challenge — extreme temperatures and high-frequency vibrations often push standard gear past its breaking point. For the modern rider, the focus has shifted from merely owning a camera to curating a high-performance visual toolkit capable of turning adrenaline into digital art.Insta360 has redefined the logic of winter cinematography, moving beyond simple recording to offer a "visual exoskeleton" for athletes. By leveraging 360-degree capture, Insta360 removes the constraints ...
Columbia Hike Society Wants to Make Hiking a Year-Round Pursuit
As communities around the world slow down for Ramadan, Columbia Hike Society is speeding up with its latest activation, “Light Your Path.” In collaboration with RAK tourism, the brand’s recent community event brought together avid hikers and partner athletes for a unique trail run across the UAE’s highest mountain Jebel Jais in Ras Al Khaimah. Held on the first weekend of Ramadan, it marked the first time an event of this kind has been hosted in the region, turning sundown celebrations into a peaceful moment of reconnecting with nature.Helping to illuminate the way, Columbia Hike Society installed solar-powered lights across several paths to make hiking more accessible in the low-light season. In addition to this, attendees were equipped with the sportswear brand’s signature Tellurix Titan...
Wiki’s Unwavering Commitment to Consistency and Community
If you ever hear Patrick G. Morales – who you probably know as Wiki – letting out a visceral Yuuuuurrrr, that’s a go-to sign that something good just happened. Whether it be a final mix he feels fulfilled by, a lyrical bar that hits home, or an invasively catchy hook, any form of success for the budding rapper can all be summed up in that initial reactive soundbite.“The first thing I do is let out a Yurrrrrr or a little Ahh yeah, and then I’ll call my mom, my girl, and my homies,” the artist elaborates, emphasizing the role of his community in celebrating his accomplishments – a key pillar of the label's campaign that spotlights the different ways in which individuals define and celebrate success. “It’s important to me to be able to share my wins with the people closest to me.”It’s a senti...
We Took the 2026 NBA All-Star Game From LA to London
Last weekend, LA hosted the 2026 NBA All-Star Game with a schedule of events from the Ruffles Celebrity Game to the G-League Next Up Game.Doing things differently for this year's NBA All-Star Game, Team USA was split into two teams: Devin Booker’s winning Stars and the LeBron James-led Stripes, who both took on Team World, comprised of the league’s best players from around the world, including Slovenian Luka Dončić, Greece’s Giannis Antetokounmpo and Victor Wembanyama representing France.We partnered with the league to bring the weekend’s action to the UK. Taking over the heritage 8 1/2 site in the heart of London, we hosted an exclusive viewing party for Sunday’s NBA All-Star Game, turning up the energy with a selection of activations across the venue. From musicians and footballers to de...
14 Film Visionaries Go Off Script in the Lucid Gravity Frunk Seat
In a performance unlike any other automotive presentation before, Lucid recently debuted the new all-electric Gravity in its orchestral Seven Suite showcase. Taking place at Berlin’s Tempodrom, it invited 14 film visionaries to experience the showcase directly from the car’s defining front trunk.With the SUVs positioned around the orchestral ensemble, this unique frunk compartment – which opens up to provide a two-person seat – played a starring role in the performance. Striking a bold statement with a roomy space, the installation revealed how the car can be enjoyed for moments of entertainment, observation and, more importantly, thought-provoking conversation.Exploring the frunk’s infinite possibilities, Hypebeast connected the featuring collective of film stars, directors and screenwrit...
