Selling to digital customers

Over the last few years, more and more consumers have opted to engage with brands and businesses digitally. This technological evolution — while very beneficial for consumers —  is extremely valuable for organisations, and it has only been fast-tracked by the impact of COVID-19 on social and economic activity.  In these uncertain times, potential clients will interact with your company by phone, instant messaging, email, mobile app or social channels — providing a deep treasure trove of data that your sales team can utilize to close deals. This means that now, more than ever, it’s important to not only use but also properly understand the wealth of data within your organisation. With this in mind, leading call centre software company, Genesys wants you to join the virtual convers...