Shavone Charles

TikTok has tapped Shavone Charles to lead communications around the social platform’s diversity and inclusion initiatives. Charles joins TikTok next week in the newly formed role after serving as the director of communications and creative partnerships at VSCO, where she launched the #BlackJoyMatters campaign. Prior to joining VSCO, she oversaw global music and youth culture communications at Instagram and music and culture communications at Twitter, two positions that she created at both companies. Outside of her work with major tech companies, Charles is also the founder of two creative collectives, Future of Creatives and Magic In Her Melanin, focused on amplifying women of color and other underrepresented creators. “As a Black creator and advocate, I am thrilled to join the TikTok team...