It feels as though the beauty tides are really starting to turn. Over the past few months the way in which we approach our beauty routines has really changed—and I’m not just talking about the products we’re shopping. Forget the intricacies. I’m talking real, deep-rooted, institutional sort of change. Because for the first time in my career as a beauty editor, I genuinely believe that the beauty industry’s whole mission has undergone a shift. The anti-ageing myth is, I believe, no more. While beauty brands have always championed a ‘fountain of youth’ approach to their marketing, the past few decades have seen a particular focus on wrinkle reversal. In fact, the term ‘anti-ageing’ itself ...
And yes, you can say this for a lot of brands out there, but something about Susanne Kaufmann skincare hits different. The brand is, I’ve already mentioned, luxe. The price points are high but perhaps not quite as high as some of the other major players in high-end skincare (for example, Dr. Barbara Sturm or La Mer). The difference however between those skincare brands (which I do love, don’t get me wrong), is that Susanne Kaufmann’s high price points feel totally justified. To begin with, the products are all formulated and created in Kaufmann’s hometown in Bezau, Austria. A small nestled away in the Alps, Bezau is home to some of nature’s greatest resources—and you better believe a whole load of them end up in Susanne Kaufmann products. T...
If you’re in the know about skincare, you’ll know that wearing an SPF every day is essential. Not only to protect your skin from dangerous rays and sunburn, but to also prevent against the signs of ageing too. While getting wrinkles and pigmentation is something we embrace, is part and parcel of growing older, the sun can really contribute to these. Dermatologists and skin experts widely agree in the beauty industry that around 80-90% of skin ageing is because of UVA rays. That’s not just when you’re sunbathing on holiday, but even on cloudy days in winter when you’re sitting near a window. It doesn’t have to be hot and sunny for the suns rays to reach your skin. This is why it’s important to wear an SPF. Every. Single. Day. And nope, hav...
As a beauty editor, there are lots of different brands that land on my desk. The truth is, these days there are just so many new beauty launches to keep up with. It seems like there is a new celebrity skincare/makeup/fragrance launch every week, and that’s on top of the many pre-existing beauty brands who are already offer so many options. It can be a real minefield to navigate what products your skin needs, how to build a skincare routine and what products are actually worth the money. After all, there is nothing more infuriating than throwing your hard-earned money at an over-hyped or expensive product that ends up not fulfilling its promises. However, there’s a little-known beauty industry secret that you might not know about. Typically, when you see a new beaut...
As a beauty editor, there are lots of different brands that land on my desk. The truth is, these days there are just so many new beauty launches to keep up with. It seems like there is a new celebrity skincare/makeup/fragrance launch every week, and that’s on top of the many pre-existing beauty brands who are already offer so many options. It can be a real minefield to navigate what products your skin needs, how to build a skincare routine and what products are actually worth the money. After all, there is nothing more infuriating than throwing your hard-earned money at an over-hyped or expensive product that ends up not fulfilling its promises. However, there’s a little-known beauty industry secret that you might not know about. Typically, when you see a new beaut...
“Shrinking” enlarged pores can be an uphill battle at times. The truth is, you can’t really change the shape of your pores with one specific product. Your pore size is determined by a bunch of different factors, like genetics, age, sun exposure, and skin type. But the good news is you can disguise or hide them if you use the right products. Some ingredients to look for that are good for hiding pores are AHAs and BHAs, which can exfoliate, and retinoids, which can work to unclog the pores. Sunscreen will also protect your skin from sun damage, preventing your pores from seeming enlarged. You also want to make sure you’re in a good routine with cleaning your face and exfoliating—unclogging the gunk and oil will make your pores appear smaller. But don’t forget to...
Whatever your thoughts on anti-ageing as a term, there’s no denying that moisturisers, which are created to specifically tackle things like fine lines, pigmentation and dryness, can be incredibly expensive due to their potent ingredients and advanced formulations. And while I truly believe that ageing is a privilege we should fully embrace—wrinkles and all—it doesn’t mean that taking good care of our skin as we grow older should cost a small fortune. This is why I’ve made it my mission to seek out anti-ageing products that genuinely work without breaking the bank. I’ve already discovered some brilliant serums and eye creams that rival counterparts with three-figure price tags, but today we’re here to talk ...
If you’re anything like me, you know what it’s like to absolutely loathe everything about facial SPF products. Not only do they feel uncomfortable, sticky and often greasy on the skin, but they also, more often than not, leave behind a ghostly white cast and make your complexion look impossibly oily. Don’t get me wrong—I know that facial SPF formulas have come a long way, but let’s face it. We’re not quite there yet, are we? And it seems everyone struggles with facial SPF for different reasons. Some find that the ingredients irritate their dry and sensitive skin, while others struggle with the way that the oily formulas sit on their already-oily skin. I’m in the latter category. I like a glow, but I find that so many SPF products make my pores look triple their size, and applying any sort ...
As a beauty editor, if there’s one skincare brand that I’m asked about most, it’s SkinCeuticals. “Are SkinCeuticals products really worth it?” and “Is the C E Ferulic serum actually worth investing in?” are probably the two most common questions I’m asked about the brand, and my answer is a resounding yes. And I’m not alone. There isn’t a beauty editor I know who doesn’t get excited when the conversation turns to its best-selling C E Ferulic Serum. If you pop in to any top skincare clinic, you’ll find SkinCeuticals products lining the shelves, and you’ll no doubt see the brand peppered on beauty insiders’ Instagram profiles too. You see, it’s the sort of brand that is tru...
We all know that person. You know, the one who looks like they’re 20, but they’re actually 40 or 50. The person who looks youthfully preserved in time and doesn’t really seem to have changed in the years that you’ve known them. They probably get asked for ID all the time. And all you want to ask them is for their exact beauty-and-skincare routine—and also maybe what kind of witchcraft and sorcery they’ve been doing. Listen, I know getting older is just a part of life. There’s no stopping it, but there’s also no shame in ageing, either. I always like to think of it as getting wiser and more comfortable with myself each year. But I also don’t think there’s anything wrong with wanting to protect your skin from sun damag...
Choosing the right tanning formula and applying it correctly is key. “Isle of Paradise has three types of texture to choose from, each with a slightly different application technique,” says Von Hep. “The texture you choose all comes down to personal preference. Within the range, we have mousse, tanning water and tanning drops, so there are plenty of choices for every tan lover!” He adds that “mousse is applied directly onto a mitt and transferred onto skin. Water is sprayed directly onto skin, drenching it before being buffed with a mitt, and drops are applied into your daily face and body moisturiser for added hydration and glow,” he explains. His golden rule is to apply 12 drops per limb on the body and four for the face. Once you’ve picked your ...
One brand that always delivers is ELEMIS. It is highly regarded for its cult Pro-Collagen Marine Cream and Pro-Collagen Cleansing Balm (there isn’t a member of the Who What Wear Team who won’t sing this cleanser’s praises). ELEMIS’ moisturisers are probably my favourite, though, as I find the formulas really nourish my skin and leave it feeling strengthened and soothed. I was already a fan of the Pro-Collagen Overnight Matrix which leaves skin bouncy and soothed as I wake up, so when I heard that I daytime version was launching, I was very excited indeed. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the pr...