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The One Product You Should Buy From the Buzziest Skincare Brands

Skincare hype is really hard to ignore. When a brand or product manages to cut through the cluttered market and capture consumers’ attention either by word of mouth, the press, or social media, it’s really hard to resist just making the easy choice and buying the It serum, SPF, or face mask that everybody else seems to have. The issue is that the skincare products that amass the most hype aren’t always the ones that deserve it, like a hit single on an album that contains way better (albeit less popular) tracks. That problem is just what this list is attempting to solve. Here at Who What Wear, we wind up trying almost every product from every buzzy skincare brand introduced to the market, so we have thoughts ...

I Just Had Cupping Therapy, and I Feel Like a New Woman—Here’s What Happened

First things first: I have long been intrigued by cupping therapy. However, with a generally healthy lifestyle, I’ve never really felt like I needed to indulge in the Eastern medical practice—until now. Spending so much time at home over the last 18 months has meant less movement than ever, and I’ve started to feel lethargic and fatigued. So when beauty services returned, I immediately started looking into how cupping and other Eastern massage practices could help to alleviate my sluggishness. And I wasn’t alone. “As wellness businesses and spas have reopened, Brits are prioritising their self-care,” says Kinsey Livingston, ClassPass VP of partnerships. “ClassPass reservations for UK beauty and wellness appointments are up 74% compared...

When It Comes to Anti-Ageing, This Serum Is Considered the Best of the Best

Recently reformulated, Ultimine now also contains Shiseido’s new ImuGenerationRed Technology. Working to boost the skin’s natural ability to defend itself against aggressors and stress, it helps to fight both internal and external factors that can damage the skin’s health and accelerate the ageing process. On top of that, the new technology also contains heart leaf extract to promote the delivery of essential nutrients and defensive cells to the skin. The results? Just super-happy, plump, youthful-looking skin. The texture is lightweight and silky, meaning that if you want to layer a thicker cream over the top, you can. The results are so good, in fact, that we’d prefer to call Ultimune a pro-ageing serum. Because, yes, it helps protect skin against further ageing, but it also keeps it loo...

5 Products Every 40-Something Should Start Using, According to Skin Experts

It’s no secret that the skin’s ageing process differs from person to person. While some people might start forming wrinkles in their late twenties, others might remain youthful and wrinkle-free until they hit 50. Skin ageing is a fact of life, and while genetics and lifestyle choices might delay the effects, at some point, it will catch up with you. And for most of us, this happens at some point in our forties. “Unless you’ve struggled with a specific skin condition like acne or psoriasis, during your twenties and thirties, you skin is likely to have been ticking along nicely, living off its own elasticity and hydration,” explains skincare specialist Jane Scrivner. So what exactly happens when we hit our forties? “It’s time to start replacing what your skin is losing during ...

Jodie Comer Talks On-the-Go Skincare and How Killing Eve Inspires Her IRL Looks

Are there any beauty secrets that you’ve picked up from the makeup artists and stylists that you’ve worked with over the years? I work with Alex Babsky a lot, who I adore—he has worked a lot with us on the Noble Panacea campaigns—and he, to me, is an artist. And Hung Vanngo is the same. They use their fingertips a lot, which I love. I think brushes are great, but there’s something about the application when they use their hands and the warmth of their skin. I always really love how the makeup then sets, so I think that’s something that I’ve definitely taken in. I was also obsessed with Alexa Chung as a teen, so a cat eye to me is just heaven. But whenever I’ve tried to do it in the past, it always ends up, like, up here, past my eyebrows and super thick. So I asked...

Every Celeb Swears by Augustinus Bader Skincare, But Is It Worth the Splurge?

When it comes to cult skincare there are few brands more hyped than Augustinus Bader. Despite only launching in 2018 with just two products—the now iconic The Cream and The Rich Cream—Augustinus Bader has amassed an impressively devout following of celebrities, makeup artists and beauty editors who all swear by the glow-boosting, skin-smoothing benefits of this covetable moisturiser. From Alexa Chung and Naomi Campbell to Hailey Bieber and Priyanka Chopra, basically every A-lister has a bottle of Augustinus Bader in the skincare rotation—and if they don’t then their makeup artist will. But at £205 a pop for a bottle of moisturiser, it’s impossible to offer up a truly unbiased review of Augustinus Bader without mentioning the cost. Because, let’s b...

25 Products Celebs and Editors Swear By for Youthful Skin

We all know that person. You know, the one who looks like they’re 20, but they’re actually 40 or 50. The person who looks youthfully preserved in time and doesn’t really seem to have changed in the years that you’ve known them. They probably get carded all the time. And all you want to ask them is for their exact beauty-and-skincare routine—and also maybe what kind of witchcraft and sorcery they’ve been doing to have such perfect skin. Listen, I know getting older is just a part of life. There’s no stopping it, but there’s also no shame in ageing, either. I always like to think of it as getting wiser and more comfortable with myself each year. But I also don’t think there’s anything wrong with wanting to protect your...

I Was Dubious About Natural Skincare, But These 16 Products Actually Work

However, there is a hitch. Considering how many amazing nontoxic brands each store has, sifting through all the beautifully packaged and enticing options can feel a bit overwhelming. (Plus, the idea of switching over to the green side can definitely feel intimidating if you’re not sure where to start!) Since we’re all about spreading the love, we sifted through both Credo and The Detox Market to find the best-selling, highest-rated skincare picks in all our favorite categories. (Many of which we’ve tried, tested, and fallen in love with ourselves.) Ahead, we’re sharing 18 cleansers, serums, masks, and more we think you need to best outfit your soon-to-be nontoxic-and-natural skincare wardrobe. Keep scrolling! You Deserve to Make Money Even When you are looking for D...

11 Skincare Brands French Girls Never Stray From

Gone are the days of having to physically visit France to load up on all the beauty goods known to be in heavy rotation on French girls’ vanities. I mean, that wouldn’t be the worst thing, but thanks to a whole lot of Instagram stalking and some heavy online shopping, we’ve tracked down the 11 skincare brands French women love the most and exactly where you can shop them from the comfort of your own home. Read on to get the scoop! You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

London’s New Rising Star On Her Unconventional Approach to Beauty

If you only had five minutes to leave the house, what products would you use? I have to wash my face, always—at the moment I’m using an Environ face wash. Then I’d use some hyaluronic acid which is good for hydration and keeps the water in your face. At the moment I’m using a Green People Hyaluronic Serum (£27). This one is vegan and cruelty-free which I like. And then my makeup artist friend Justine Jenkins, who I work with a lot and who uses a lot of vegan products, gave me this Organic Facial Oil (£33) by a company called By Sarah which is really brilliant. Are natural and organic important factors for you when choosing products to use? Sometimes, but I mix it up really. My skin is a mixture of very sensitive and dry and spot-prone so ...

As a Black Woman I Always Avoided Tan Drops, Until I Tried These Ones

I’ve never been one to shy away from a viral beauty trend. From buzzy throwbacks like cracking nail varnish (2012, you called?) and burgundy lipsticks to more recent trends like contouring and glass skin, I’m always up for experimenting. However, there’s one beauty trend that up until recently, I just couldn’t get on board with—self-tan. My reason for this? Well, firstly, as a Black woman I’ve always been pretty dubious about what the end result would actually look like, whether it would be totally unnoticeable on my skin tone or would leave me looking patchy. Secondly, even if I was curious, the tanning industry is notorious about being pretty much non-existent for darker skin tones. So, imagine my surprise when I started to notice Black women professing t...

I Switched to Gel Skincare and My Skin Has Never Looked So Good

“The advantage of gels is that they can be very hydrating and quickly absorbed so they’re perfect for layering,” says Dr Justine Hextall, FRCP Consultant Dermatologist. “There is so much interest in actives and as such several products may need to be applied, gel works well for this.” With the hotter weather in the UK and the continued wearing of face masks you might find your oil-based products clogging your pores, leading to breakouts. “Using a lightweight gel that is non-greasy, helps to hydrate and protect the skin barrier, reducing dryness and irritation under a mask without being comedogenic,” says Dr Hextall. And in the cooler months, when dryness is more of a concern, she suggests layering gel formulas with a non-gel moisturiser t...