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Social Media Adoption Helps SMBs Power Africa’s Economic Growth, via Study

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Sourced from MSU Today /* custom css */ .tdi_4_55b.td-a-rec-img{ text-align: left; }.tdi_4_55b.td-a-rec-img img{ margin: 0 auto 0 0; } A study conducted by Genesis Analytics in eight African countries – Senegal, Côte d’Ivoire, the DRC, South Africa, Nigeria, Ghana, Mauritius, and Kenya – reveals that social media platforms help accelerate economic growth and opportunity across the continent. The African continent is heavily reliant on its small and medium-sized enterprises and businesses (SMEs & SMBs), which are the backbone of the economy. As many countries across the continent have embarked on their digital transformation, the research shows that digital platforms can play a key role in the continent’s development. /* custom css */ .tdi_3_0f0.td-a-rec-img{ text-align: left; }.tdi_3_0...

9 out of 10 Kenyan SMEs Use M-Pesa for Payments, via New Survey 9 out of 10 Kenyan SMEs Use M-Pesa for Payments, via New Survey
Politics

9 out of 10 Kenyan SMEs Use M-Pesa for Payments, via New Survey

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Image sourced from WeeTracker /* custom css */ .tdi_4_9b7.td-a-rec-img{ text-align: left; }.tdi_4_9b7.td-a-rec-img img{ margin: 0 auto 0 0; } A new survey conducted by Amethyst Consultants on SME perceptions of banking products in Kenya showed that up to 95% of SMEs (9 out of 10 companies) in the country use M-Pesa, Vodafone’s mobile money service, according to Business Daily Africa. The survey, commissioned by SNDBX, took place between the months of March and April 2021 and included 131 small to medium enterprises (SMEs) across 17 “key sectors”. “The survey highlighted that SMEs continue to be resilient through the pandemic season and a third [of SMEs] are looking forward to a better future in 2021,” says Amethyst Consultants Founding Director, Sharon Mbugua. /* custom css */ .tdi_3_7f1.t...