DJ Khaled is adding another major honor to his résumé, as he’s set to receive the first-ever Lifetime Achievement Award at the inaugural Snappy Awards hosted by Snapchat. The Florida hitmaker, who famously reminds fans that all he does is win, is being recognized by a platform that played a huge role in amplifying his […]
Snap Inc’s CEO Evan Speigel announced in a note on Friday that the company had made the difficult decision to reduce the size of its workforce by approximately 20%. The note said that this round of layoffs comes after the company experienced slow revenue growth, a slump in stock prices, and a general lag behind its financial targets. Speigel shared: “Our forward-looking revenue visibility remains limited, and our current year-over-year QTD revenue growth of 8% is well below what we were expecting earlier this year.” Snap Inc. will now undertake the task of restructuring in an attempt to ensure the company’s success in a highly competitive space where Instagram and TikTok are currently dominating. As part of its restructuring process, the company has axed its entire We...
Snapchat and EDC are affording festival-goers new ways to capture the magic of America’s largest dance music festival. Part of Snap’s recently announced multi-festival partnership with Live Nation, the company has developed and launched a handful of augmented reality lenses curated for EDC Las Vegas and beyond. Attendees who open Snapchat at the Las Vegas Motor Speedway will be greeted with a slate of new lenses to transform their experience under the electric sky. Bring EDC’s iconic neon owl to life with the Night Owl lens and watch it soar across the sky on your phone in real time. Meanwhile, utilizing the Daisy lens gives users the ability to sprout towering neon flowers from the ground at their feet, creating new digital landmarks and unique opportunities for content ...
Snapchat and Live Nation have teamed up to create a series of custom concert experiences in the world of augmented reality, starting with EDC Las Vegas later this month. After inking the high-profile partnership, Snap and Live Nation will work together on AR content for over a dozen music festivals in 2022, including Austin City Limits, Beyond Wonderland, Bonnaroo, Day Trip, Lollapalooza, Rolling Loud, Governors Ball and more. At the recent Snap Partner Summit, the company declared that augmented reality has the potential to become a new creative medium. “We can leverage this huge user base we have in a way that will make augmented reality the next phase of visual expression for artists,” said Snap’s Senior VP of Content and Partnerships, Ben Schwerin. In a statement, Schw...
Coming in from the Jonzing World, presents the official video for the single titled ‘SnapChat’ by Ruger. Jonzing World music star, Ruger, serves yet another thrilling and exciting visual for his released track ‘SnapChat‘. ‘SnapChat‘ is a track off his extended play ‘The Second Wave‘. The artist new visual for ‘SnapChat is a Priorgold Picture production and it was directed by Ahmed Mosh. Watch, enjoy and share Ruger – ‘SnapChat’ video below. [embedded content]