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SNIPES Launches Young Geniuses: Innovation Lab For More Inclusive Sneaker Community

HipHopWired Featured Video Source: Snipes / Snipes SNIPES is making headway in the sneaker game not only by selling the latest kicks, but by serving the community, too. The sneaker retailer has launched the Young Geniuses: Innovation Lab with the goal of fostering a more including sneaker community. Source: Snipes / Snipes Snipes partnered with the Atlanta-based STE(A)M Truck to into a fresh crop of creatives of color to design, technology and engineering. The first SNIPES Young Geniuses Innovation Lab—part of the greater Young Geniuses program—launched in Atlanta on October 24. The space is designed for the purpose of teaching design and technical skills that can be applied to the footwear business. Participants in the program will go through an 8-week curriculum. Sounds like school for k...

Nike Unveils Latest Doernbecher Collaboration For 2023

HipHopWired Featured Video Source: Nike / NIke It’s that time of the year that sneakerheads look forward to and no we’re not talking about the latest Air Jordan x Travis Scott drop that gets backdoored and botted to the point of no return. We’re referencing the annual Nike and Doernbecher collaboration in which Nike lets six patients from the Oregon Health and Sciences Doernbecher Children’s Hospital reimagine some of their most popular silhouettes on the market. Previous classics included the all-red Doernbecher Air Jordan 3, “Superman” Doernbecher Air Jordan 4, and Doernbecher Air Jordan 6. Yes, the Jordan remixes tend to stand out amongst the other silhouettes. Nike has revealed this year’s DB lineup which include some colorful remixes such as the Air Jordan 1 Low which was crafted by R...

Aftermarket Ye: Resale Websites Not Dropping Yeezy Sneakers

HipHopWired Featured Video Source: EBAY / eBay If you thought aftermarket sneaker resale sites would pass on selling adidas Yeezys despite Kanye West going full antisemite, you thought wrong. Clearly, there is just too much money to be made. With adidas saying it has cut ties and Foot Locker even going as far as removing Yeezy kicks from sales floors, it’s a matter of supply and demand. So the price of even those Yeezy bricks is going up—and you’ll surely find them on spots like StockX or eBay at premium prices—if you have no shame in rocking that guy’s footwear. Reports TMZ: We’ve spoken with several people at some of the resale industry’s biggest sites who all tell us the same thing — Yeezys are about to go way up in value. We’re told this will happen as supply for the shoes continue to ...

Both Sides: adidas Says Partnership With Kanye West Is ‘Under Review’

HipHopWired Featured Video Source: Jonathan Leibson / Getty Even the three stripes has had enough of Ye’s antics, for now. On Thursday (Oct. 6), adidas announced that due to the rapper and designer’s recent displays of animus (to put it nicely) to the brand, it’s putting their partnership “under review.” For the last couple of weeks, Ye has been barking on the brand for what he considers disrespect towards him in regards to the direction of his Yeezy sneaker line and collection. After accusing the brand of everything from stealing his ideas, to having a hand in manufacturing bootlegs to creating “Yeezy Day” without his approval, adidas addressed the slander in the statement it shared. Related Stories “adidas has always been about creativity, innovation and supporting athletes and artists t...

Reebok x Panini America Collaborate On New ‘PRIZM’ Allen Iverson ‘Question’ Kicks

HipHopWired Featured Video Source: Reebok / Reebok Reebok has been dropping some overlooked heat as of late. The brand continues to remix some of its more popular silhouettes such as Allen Iverson’s “Question” signature kicks. Source: Reebok / Reebok This time around the Reebok “Question” is getting a new “Prizm” look courtesy of Reebok’s collaboration with sports card company Panini America and pays homage to the card collecting hobby that’s experiencing a resurgence in popularity as of late. Collaborating on a new capsule collection set to release on Nov. 4, the retro-inspired attire that’s set to drop will be featuring three brand-new “Prizm” parallel iterations of Allen Iverson’s iconic “Question” silhouette. “This has been a long time coming,” commented Jason Howarth, VP of Marketing ...

Tom Sachs’ NikeCraft General Purpose Shoe Really Dropped At Kohl’s

HipHopWired Featured Video Source: Nike / NIke It seems Tom Sachs was serious about getting as many people into pairs of his NikeCraft General Purpose Shoe as he could. On Thursday (Sept. 29), the coveted sneaker in the “Archive” colorway dropped via Kohl’s. Yes, Kohls. The department store retail chain more akin to Walmart than your local Nike outlet. On Thursday evening the announcement of the release was made via Kohl’s’ official Instgagram. Related Stories “The NikeCraft General Purpose Shoe in the Archive Colorway is available in select Kohl’s stores—Today. Visit kohls.com to learn which stores will be carrying the NikeCraft General Purpose Shoe. #NikeCraft,” read the post. From a quick perusal of locations, it seems like the chosen stores were away from big cities, i.e. Lancaster, NY...

Nike Officially Unveils LeBron James’ LeBron XX Signature Sneaker

HipHopWired Featured Video Source: Nike / NIke It’s actually not that difficult to believe that LeBron James is now up to his 20th signature sneaker. On Tuesday, Sept. 20, Nike officially unveiled the LeBron XX. The 20 is significant since this also happens to be Bron’s 20th year rocking with the Swoosh. Being touted as his sneaker for “the next generation,” the shoe is King James’ lightest yet and is the first his signature kicks to arrive in a low-cut silhouette first. Related Stories Built to honor the future Hall of Famer’s career, it features all the technical bells and whistles you would expect. There is Zoom Air in the forefoot and the heel, along with a carbon fiber midfoot shank. Despite it being a low profile shoe, there is still an Air Zoom Turbo unit in the forefoot and a large...

Going Once…: Zadeh Kicks’ Confiscated Sneakers Getting Auctioned By The U.S. Government

HipHopWired Featured Video Source: Nike / NIke A few weeks ago now infamous sneaker reseller Michael Malekzadeh a.k.a Zadeh Kicks was charged with wire fraud, conspiracy to commit bank fraud, and money laundering after jerking many sneakerheads out of millions of dollars. Now his own personal collection is up for auction courtesy of the U.S. Government. According to Fortune, more than 60,000 pairs of sneakers that Malekzadeh held at a warehouse have hit the auction block in an attempt to recoup some of the $70 million that the reseller had swindled out of countless customers who pre-ordered sneakers that he couldn’t have possibly obtained. Of the tens of thousands of sneakers that the government is reselling (LOL), 1,100 pairs are from Malekzadeh’s own personal collection and have an estim...

2022 Black Footwear Forum Goes Down In Detroit In September

HipHopWired Featured Video Source: Black Footwear Forum / BFF The 2022 Black Footwear Forum (BFF), formerly the African American Footwear Forum (AAFF), is going down this September in Detroit. The gathering aims to address issues of diversity in the world of footwear, and the list of attendees features a who’s who of creatives and talent in the business. Source: Black Footwear Forum / BFF The BFF is scheduled for Friday, September 16 through Sunday, September 18, and will be held at the Pensole Lewis College of Business & Design and in partnership with Footwear Distributors and Retailers of America (FDRA). If you don’t know, the Lewis College of Business was acquired by Pensole Academy founder and renowned designer D’Wayne Edwards in 2021. As such, it became what’s touted as not o...

A Ma Maniére To Tackle The Nike Air Ship For Next Collaboration

HipHopWired Featured Video Source: @glencocolaflare / Twitter The Air Jordan x A Ma Maniére collaborations have become some of the hottest drops for the past year and change now we’ve gotten a sneak peak at another collabo that’ll unfortunately have sneaker bots on the prowl. Source: @glencocolaflare / Twitter Just months before the release of the highly-anticipated A Ma Maniére  x Air Jordan 4‘s, HypeBeast has given us our first look at the never-before-seen A Ma Maniére x Air Ship’s which was technically the Air Jordan 1 before the Air Jordan 1 was a thing. In 2020 the OG Chicago colorway to the Nike Air Ship’s dropped as a Europe exclusive for whatever reason, but luckily this A Ma Manier version will see a release in the United States. Related Stories The upcoming pairs are found ...

Allen Iverson’s Reebok Question Mid “Blue Toe” Sneaker Returns

HipHopWired Featured Video Source: Reebok / Reebok One of Allen Iverson‘s best  and more beloved takes on his signature sneaker is coming back. The Reebok Question Mid in the “Blue Toe” colorway is on the schedule. Source: Reebok / Reebok On Thursday (Aug. 4), Reebok announced that the Question Mid “Blue Toe” will release globally on August 19. A.I. rocked the model during his rookie season (’96/’97 and it has been a highly-coveted model ever since. With that in mind, Reebok is pulling out all the stops for its return. Related Stories “It was a dream come true,” said Iverson of lacing up his own signature shoe in ’96. “It was close to the same feeling of when you get drafted. Only a certain amount of people have their own signature shoe; that really means you’re special.” But Bubba Ch...

Sneaker Reseller Zadeh Kicks Facing 30 Years In Prison For Ponzi Scheme

HipHopWired Featured Video Source: Jordan Brand / Jordan Brand This past June, infamous sneaker reseller,Michael Malekzadeh a.k.a Zadeh Kicks sent shockwaves through the sneaker community when he dissolved his Zadeh Kicks LLC and made off with millions of dollars of sneaker pre-order money leaving many customers thousands of dollars poorer. Now Bloomberg is reporting on how Malekzadeh was able to swindle countless people out of tens of thousands of dollars in one fell swoop, and in the process earning himself federal charges such as wire fraud, conspiracy to commit bank fraud and money laundering. Referring to him as the “Bernie Madoff of sneakers,” Zadeh would sell highly-sought after Air Jordans, Nikes, and Yeezy’s at below market price months before their scheduled release dates an...