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Sony Launches FX3 Full-Frame Camera

Sony has unveiled the FX3 (model ILME-FX3) full-frame camera. The device combines digital cinema technology with imaging features from Alpha mirrorless cameras to create the ultimate cinematic look. “The FX3 was designed to turn creative vision into reality,” says Ryo Ochi, GM of Digital Imaging Division at Sony. “It allows creators to bring their visual expression into the world of cinema through immersive content. We will continue to support the world’s creators through Sony’s Cinema Line Series.” As the latest addition to Sony’s Cinema Line, the FX3 delivers a cinematic look and professional operability and reliability all in one device. The new model provides outstanding image quality and usability for small scale and one-person shooting. Key Specifications: /* custom css */ .tdi_...

Sony Introduces New Smart TVs to South Africa

Sony has announced the arrival of its new TV range which comprise of the A8H, X90H, X75H and X80H 4K models. The lineup is equipped with the Android 9 Pie smart TV platform, powered by Sony’s proprietary and houses the game-changing Picture Processor X1. “We’re excited to announce the arrival of our TVs on South African shores, which boast the latest technologies to offer an immersive entertainment experience for fans,” says Shuichi Mugitani, Head of Marketing at Sony MEA. “The South African market is extremely important to us, which is why we’ve made it our top priority to fit this exciting new 2020 lineup with Sony’s innovative Voice Search and remarkable premium large screens – highlighting our commitment to delivering content the way creators intended. This new range of TVs is designed...

Sony Introduces its New Truly Wireless Earbuds

Sony Electronics has launched the latest addition to its Truly Wireless product range – the new WF-XB700 EXTRA BASS earbuds. The new earbuds are said to be designed to provide the perfect, hassle-free music listening experience for people on the go. The earbud’s bluetooth technology removes the need for wired connections for ease of use while the Ergonomic Tri-hold structure creates a comfortable fit. Featuring Sony’s EXTRA BASS technology, the XB700 earbuds create precise, punchy rhythms that lift every track and maintain vocal clarity for a superbly rich, well-rounded listening experience. Music-lovers can enjoy up to 18 hours of their favourite tracks thanks to the handy charging case, while just 10 minutes of quick charging provides 60 minutes of music playback. The earbuds have an IPX...