Spatial Audio

For the first time since the onset of the pandemic, the Music Biz conference happened in person in Nashville this month, bringing together industry figures from across the globe to banter about the various topics facing the business after two years of relying on tech and streaming to connect an increasingly-fractured landscape. One conversation that seemed to permeate both panels and interpersonal conversations at the convention was the expanding role of artists in their own marketing and release strategy, whether they are signed to a major or not. During panels like “The Future of the Artist Deal” and “Navigating New Strategies,” speakers waxed near-philosophical on the improved standing of artists in advocating on their own behalf, while also examining the pitfalls that come from this mo...