Sports

Logan Paul's sports drink company PRIME has officially signed reigning UFC featherweight champion Alex Volkanovski and middleweight champion Israel Adesanya as the brand's first official athletes. Founded by Logan Paul and KSI just last year, PRIME has been wildly successful, reportedly generating $250 million in retail sales since its launch. In markets where the drink is tough to get, resellers have been seen flipping bottles, with some schools even banning the drink amid the heights of the craze.The recent signings follow PRIME's deal with the UFC earlier this year to become the official partner of the UFC Performance Institute and the promotion's official sports drink, replacing BodyArmor."This product is strapped to a rocket and we look for three things in any deal: revenue, brand equ...

In the past couple of months, football star Lionel Messi has been rumoured to leave Paris Saint-Germain. Over the weekend, the Argentinian played his final game in Paris with many speculating where he will go next. Earlier last month, Messi was rumored to be a front runner in signing with the Saudi Arabian club, Al-Hilal. Following in the footsteps of fellow footballer Cristiano Ronaldo, fans are unsurprised by the move. Other reports indicated that Messi is still holding out to return to FC Barcelona. In a recent article from Forbes, thé 35-year-old player is slated to be released from his PSG contract by June 30. A statement from the club confirmed his departure after this season, "After two seasons in the French capital, Leo Messi’s adventure with Paris Saint-Germain will come to an end...

Following Cristiano Ronaldo's move to Al-Nassr and Lionel Messi's rumored deal with Al-Hilal, Karim Benzema is confirmed to depart Real Madrid after 14 years and join Saudi Arabia's Pro League team, Al-Ittihad. After signing a two-year deal, the 35-year-old Ballon d'Or-winning striker is expected to receive approximately $643 million USD. The Frenchman is leaving Real Madrid after over 350 goals, 24 major trophies as well as four La Liga and five Champions League titles. The Club took to Twitter to celebrate Benzema and bid farewell. ? The first and the last ?#GraciasKarim pic.twitter.com/5czxDZzx9f— Real Madrid C.F. ???? (@realmadriden) June 5, 2023For more in sports, Zlatan Ibrahimovic announces retirement from football.Click here to view full gallery at Hypebeast

After a year-plus of controversy the PGA TOUR and LIV Golf have agreed to a merger that would have the sport’s two largest competitions form a single enterprise under a new name.The deal will effectively end any pending anti-trust litigation between the two sides, and players who had been banned from the PGA TOUR or the European DP World Tour will be allowed to reapply for membership as early as 2024.The controversy began to bubble up in winter of 2022 when rumors intensified of a new golf tour supported by the Saudi Arabian Public Investment Fund to rival the established PGA TOUR, golf's preeminent tour since 1968. LIV Golf, as the new tour was to be named, was successful in attracting several big name players such as Phil Mickelson, Brooks Koepka and Bryson Dechambeau with guaranteed mon...

A documentary focusing on Lionel Messi is officially in the works over at Apple TV+ from SMUGGLER Entertainment.The four-part documentary series was filmed in Paris, Qatar and Argentina and follows Messi's five FIFA World Cup appearances and his FIFA World Cup Qatar 2022 win. Viewers will be treated to exclusive behind-the-scenes content including his time in Qatar's training grounds, press junkets and his own privacy, along with what is billed as "the most personal interviews to date with Messi," and words from his teammates, coaches, competitors, fans and commentators that hail him as one of the greatest footballers of all time. Relive his first match with the Argentina national football team and his red card in the first minute, his early retirement in 2016 and eventual comeback to beco...