Sports
The Formula: Marcus Smart Embodies ‘Always Get Up’ Spirit With His Triumphant Return This Season
At the start of the NBA season, Hypebeast caught up with Boston Celtics’ point guard and Tres Generaciones tequila brand ambassador, Marcus Smart, as part of "The Formula" series. The three-part series explored Smart’s formula: perseverance, creativity and purpose – and how he has channeled these ingredients throughout his life to overcome obstacles. One obstacle in particular stands out, like the return to the court that Smart and the Celtics were facing back in 2022 as they sought to pick themselves back up following a crushing loss to the Golden State Warriors in Game 6 of The NBA Finals. It was the type of loss that can derail players and franchises alike. Working with Smart on "The Formula" series campaign, it was clear that wouldn’t be the case for the Celtics this year.Smart, who is...
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How LA Is Becoming the Next Mecca of Golf
To say that golf is big in Los Angeles isn't much of a news flash. The city is home to prestigious clubs like Riviera Country Club, where the Genesis Invitational has been staged since 1926, and LA Country Club, where the US Open will be held this year. Everyone has cars, making access to golf courses easier compared to somewhere like NYC, and it's more or less warm year round. All of that is quite easy to understand.But there's something else happening in this city known for its fashion, music, art and entertainment. To call oneself a golfer in LA is to identify with that cultured lifestyle rather than to adhere to the traditional archetype of the golfer who plays at all the nicest courses. It's a lifestyle that prioritizes enjoyment over performance, inclusion over exclusion and expressi...
