Launched earlier this year, Nike’s Play New initiative was introduced to help more people discover the joy of sport, by reframing physical activity as a feel-good exercise for both the mind and body. In the brand’s first ever kids focused campaign, Nike turns its focus to reviving fitness for the tech-transfixed next gen. With more than half of young teens dropping out of sport by age 13, its Play New experience hopes to combat this by encouraging kids and parents to try unconventional sports that bring the excitement back into staying fit. Nike Middle East kickstarted the campaign at the Nike Beacon store in Dubai Mall during the city’s four week fitness festival. Over the course of the month, Nike welcomed kids to its redesigned Flex Space to explore and take part in a range of sporting ...
To celebrate Stephen Curry breaking the all-time three-point NBA record, Under Armour will be releasing the world’s first cross-platform metaverse sneaker with true in-game functionality. The Golden State Warriors Point Guard last week surpassed the all-time three-point NBA record by sinking his 2,974th career shot. In honor of the historic achievement, Under Armour will be releasing 2,974 NFTs titled “Genesis Curry Flow” collection that are digital replicas of the game-day shoe Curry was wearing when he broke the record – the Curry Flow. Each shoe NFT can be worn across three gaming metaverses — Gala Games, Decentraland, and the Sandbox. The sneakers are priced at $333 USD each, another nod to his accomplishment, with all of the Under Armour proceeds going to charities helping to increase...
Sunday night football saw the New Orleans Saints put their best defensive energy towards Tom Brady and the Tampa Bay Buccaneers. Not only did the Saints come out victorious in a 9-0 win, but they served Brady his third career shutout. The match against the Saints also marked the first time Brady has experienced a shutout in 15 years, putting a stop to Brady’s 255-game streak. The record is currently held by the former Saints QB Drew Brees. ESPN Stats Info reported that he Tampa Bay Buccaneers “is tied for the 2nd-largest favorite to be shut out in the Super Bowl era (since 1966). They’re the first double-digit favorite to be shut out since 1994 Kansas City.” Brady was evidently upset on the sidelines. The match saw him throw one for an interception as well as only make 50% of the passes in...
The company behind four major Washington, D.C.-based professional sports teams has announced FTX US will be its official crypto exchange and nonfungible token partner. In a Monday announcement, Monumental Sports and Entertainment, or MSE, said FTX US would be the official crypto partner of the Washington Capitals hockey team, the Washington Wizards men’s basketball team, the Washington Mystics women’s basketball team and the Capital City Go-Go basketball team as part of a multi-year deal. According to MSE, FTX US’ NFT platform will have exclusive rights to future token drops by the four teams and the exchange will be a partner for an in-game highlight series, dubbed “Big Block-Chain.” “The integration of blockchain technology with the sports experience has only just begun, and together we ...
Los Angeles Lakers star forward Anthony Davis is expected to undergo four weeks of rehab due to a left knee injury he sustained in last Friday’s 110-92 loss to the Minnesota Timberwolves. Over the weekend, AD did an MRI to rule out any burgeoning issues. Sources told ESPN, “So far all is in good structure, but want to take another image.” The MRI marked the third evaluation for Davis’ knee in the past week. The injury occurred with six minutes and 41 seconds remaining in the third quarter. The Lakers were trailing 63-58 when LeBron James received an offensive foul for pushing Timberwolves’ Jaden McDaniels. McDaniels later lost his balance and crashed into Davis’ left knee, causing the injury. This past Sunday Davis spoke about his injury sharing, “I just reached a point where it was tough ...
COVID-19 is hitting the Brooklyn Nets hard this week as Kevin Durant and Kyrie Irving became two of its latest players to enter the NBA‘s health and safety protocols. According to reports, the team now has a total of 10 players in protocols including James Harden, LaMarcus Aldridge, DeAndre’ Bembry, Bruce Brown, Jevon Carter, Paul Millsap, James Johnson and rookie Day’Ron Sharpe. “These are unforeseen circumstances and I hate to say it, it’s almost like we’ve gone back to six months, a year ago unfortunately with the cases rising,” Nets general manager Sean Marks said. Irving’s entry into the protocols occurred just a day after the franchise decided to allow him to return for practices and road games; he is still not allowed to play home games at the Barclays Center due to New York City’s ...
Jake Paul has solidified his boxing prowess over Tyron Woodley with a stunning knockout victory. With a split decision win for their first bout — leading Woodley to tattoo “I Love Jake Paul” on his finger — Jake Paul Vs. Tyron Woodley 2 was signed last minute as a replacement fight due to an injured Tommy Fury. Scoring in favor 10-9 in the first five rounds, Paul was on his way to winning via points, but things changed in the sixth round when he feinted a jab followed by a powerful right hand which dropped Woodley stiff on the canvas. The 24-year-old YouTube-star-turned-boxer now advances 5-0, while the 39-year-old former UFC Welterweight Champion is still without a boxing win at 0-2. Paul ended his post-fight interview by calling out UFC fighters Jorge Masvidal and Nate Diaz. Check out th...
Isaiah Thomas will reportedly be signing a 10-day contract with the Los Angeles Lakers. According to sources, the player will be signing a 10-day contract with the Lakers under the hardship exemption clause. Thomas currently plays in the NBA G League for the Grand Rapids Gold, representing the Denver Nuggets. It comes as no surprise that Thomas has been working on coming back to the NBA this offseason. In a recent pro-am game, he scored 81 points, proving that he is still a force to be reckoned with in the NBA. In his first game with Gold, he scored 42 points, which has placed him on the radar for many teams across the league. The last time Thomas played an NBA game was in the 2020-21 season for the New Orleans Pelicans when they also signed him to a 10-day contract. In the three game...
For nearly a decade, Draymond Green and Steph Curry have shared many memorable NBA moments playing together on the Golden State Warriors. Green recently spoke to FOX Sports‘ Melissa Rohlin about how his relationship with Curry has grown over the years, “If there were two me’s, it might not be as loud in the locker room as it needs to be at times. And, if there were two of him, nobody would know when to shut up. It’s the perfect balance.” When it came down to discussing their bond on the court Green added, “Do I think I would have had the success without him? No. And I don’t think he would’ve had the success that he’s had without me. Do I think we both would’ve had success? Absolutely. We’re both equally as driven, we both are winners, we’re competitive. When you’re a winner, when you’re a ...
Crypto trading platform Voyager Digital has inked a deal with the National Women’s Soccer League, or NWSL, aiming to provide players crypto education and financial support. In a Tuesday announcement, Voyager said it would become the league’s first cryptocurrency brokerage partner as part of a multi-year deal. The trading platform said a “significant amount” of the investment would fund rostered players’ crypto accounts. There are expected to be 12 teams in the NWSL starting in 2022, so up to 312 players could benefit from the Voyager partnership. “Voyager’s investment in the league is especially innovative because we’ve collectively designed the partnership to include direct financial resources for every one of our players, as well as education on the revolutionary ...
Golden State Warriors sharpshooter Steph Curry has officially set the new NBA career record for three-pointers. Curry has surpassed Ray Allen as the all-time 3-point leader. Ray Allen finished his basketball career with 2,973 career-threes. In recent years, Curry has cemented himself as one of the greatest shooters of all time. With each shot beyond the arc, he has refashioned the three-point line and made it his own. His most recent milestone sees the Warriors guard hit his 2,974th career three-pointer in the first quarter of the game against the New York Knicks in Madison Square Garden. Curry started the game with just one behind Allen. Allen needed to play 1,300 regular seasons to obtain his record-feat, while Curry only needed 789 to make his mark. Prior to the game, Reggie Miller pred...
Eric Koston – pro skateboarder, co-founder of The Berrics, Nike SB ambassador, and father of three children – is no stranger to the golf course, having previously been featured in Malbon Golf lookbooks and other golf-friendly events. At the age of 23 and like others who followed golf, he was inspired by Tiger Wood‘s abilities and subsequently picked up the game, as well as with support by a group of influential skateboard industry comrades. His journey to the green continued as far back as 2013, with the release of the Nike SB Eric Koston 2 golf spikes, which also featured his hero and golf icon Tiger Woods in “The Legend Grows” campaign. As of lately, Eric has been actively playing with other avid golf enthusiasts like Sean Malto, Atiba Jefferson, and even the late Keith Hufnagel. During ...