Starbucks
Starbucks teases Web3 rewards program to attract new customers
Global coffee store franchise giant Starbucks is looking to launch a new Web3 rewards program to attract and retain customers, according to its interim CEO Howard Schultz. Speaking during the firm’s fiscal Q3 earnings call on Tuesday, Schultz noted that Starbucks will soon reveal a new Web3 “digital initiative” that will expand upon the company’s loyalty program: “This new digital Web 3-enabled initiative will allow us to build on the current Starbucks Rewards engagement model with its powerful spend-to-earn Stars approach while also introducing new methods of emotionally engaging customers.” The CEO kept his cards close to his chest, but briefly mentioned during the call that the firm is looking at “integrating our digital Starbucks Rewards ecosystem with Starbucks-branded digital collect...
James Cromwell Superglued Himself to Starbucks Counter for PETA Protest
PETA has been lobbying Starbucks for cheaper plant-based milk options, and James Cromwell decided to lend them a hand. As part of a protest that took place today, March 10th, the Emmy-winning actor superglued his fingers to the counter of a Manhattan Starbucks. US-based Starbucks charge more for vegan milks than for dairy milks, though the products cost the same at stores in the UK and India. According to PETA, “Cow’s milk is Starbucks’ biggest contributor to its carbon footprint,” and the animal-rights group is agitating for Starbucks to make its vegan options as affordable as its dairy options. Cromwell took part in a call-and-response chant, where one activist shouted, “Save the planet, save the cows,” and the rest of the group chimed in, “End the vegan upcharge now!” The star of B...
Paul McCartney Calls on Starbucks to Reduce Price of Plant Based Milks
Sir Paul McCartney has earned the right to ask for whatever he likes, and today what he would like is for US Starbucks customers to pay less for plant based milks. McCartney is perhaps the world’s most famous vegetarian, and he has long used his platform to agitate for animal rights. He partnered with PETA to address the cost for non-dairy milk products in a letter to Starbucks CEO Kevin Johnson, who retires April 4th. “It recently came to my attention that Starbucks in the USA has an extra charge for plant based milks as opposed to cow’s milk,” Macca wrote. “I must say this surprised me as I understand that in other countries like UK and India, there is the same charge for both types of milk and I would like to politely request that you consider this policy also in Starbucks USA.” Adverti...
