Summer Fashion

Years ago, Birkenstocks were very much considered fashion outliers. But over the past few years, they’ve exploded in popularity. After some extensive googling, I can confidently say that it was 2018 when the ultimate “ugly” sandals truly became accepted in fashion circles, which meant Birkenstocks suddenly started appearing everywhere. Of course, it’s more than that. There have been cool, high-profile collaborations with fashion brands such as Proenza Schouler and Rick Owens that have also piqued interest for insiders and shoppers alike. And during the pandemic, these shoes have become the most sought-after in the world. Global fashion shopping platform Lyst marked them out as the second most-searched-for item in 2020. Although the...

Shops are brimming with summer dresses right now. So many, in fact, that the selection can be overwhelming. Where can you find a pick of the best? Right here, of course. Not only have we done our research in terms of key trends for summer, but we’ve also found styles you’ll be wearing way beyond this season. These are frocks you’ll be able to pull out in 2023 and still be smug about how great they are. From roomy T-shirt dresses and of-the-moment cut-out styles to smocked silhouettes (a trend we don’t see disappearing anytime soon) and classic florals, there’s a style to suit everyone—even those who don’t identify as dress lovers. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins...

Do you ever have those mornings when you just can’t think? If, like me, you’re not much of a morning person, then that might be the majority of them. Aside from making it easier to forget something at home or skip a part of my makeup routine, it also tends to make it a lot harder to put together an outfit—especially if I haven’t had my coffee yet. In order to combat this, I like to keep a mental registry of quick and simple looks I know will always work for me, made up of easy basics I already have hanging in my closet. For the summer months ahead, I’ve already found eight such looks I’ll be screenshotting and then committing to memory, all of which I have a feeling you’ll like too. To see what they are and, of course, shop them in case you’re missing any of t...

I may not be the biggest fan of traditional summer dressing, but if you’re looking for a concise edit of summer staples with a tailored edge, allow me to point you in the direction of NET-A-PORTER’s Warm Weather Essentials edit. Trust me on this one. Packed full of clean-lined separates and timeless accessories, the collection is a welcome relief to those of us who don’t usually invest in florals when the mercury rises. I’m talking colour-pop shirts that can be worn with shorts now and straight-leg jeans come autumn, dramatic shirt dresses in a plethora of neutrals shades, waistcoat co-ords that exude Alexa Chung charm and sandals that will literally go with everything in your wardrobe. Phew. So much goodness, so little time.  To save you ti...

In my experience, Marks and Spencer is one of those often-underestimated brands in fashion circles. While it might not be the most cutting-edge offering on the high street, it’s very hard to not return to it season after season once you’ve discovered its hidden gems. For Who What Wear editors, it’s a firm fixture in our summer capsules, particularly when it comes to expensive-looking staples.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

I don’t know about you, but all I can think about is summer. If like me you are dreaming of afternoons in beer gardens and summer parties with friends, then you might already be searching for the perfect summer outfits for our return to socialising with fewer restrictions. I for one bought a pair of sandals and a summer cotton dress within hours of the proposal for a more free summer, and have been looking for outfit ideas ever since. Sometimes, summer outfits need to be straightforward and simple to assemble, with just a flourish of a key accessory or subtle injection of a new styling move, and sometimes—because the UK’s climate is so unpredictable—the layering and construction will be more demanding. We’ve supplied the more advanced levels, of course. Remember...

Out of all the fashion-based dilemmas in life, what to wear to a party has got to be one of the trickiest, as so many factors come into play. From how fancy or dressed-down to be, as well as working out which shoes won’t give you blisters seconds after you leave the house, it’s a veritable minefield of environmental and aesthetic hazards. Oh, and that’s not to mention the added layer of social distancing.  As a self-confessed planner (yes, I’m one of those people who decide their outfit the night before), I’ve been scouting out key pieces to wear to parties this season. In my opinion, it’s better to plan ahead to avoid a panic-buying situation. Careful thought is so much more likely to lead to a smart investment you’ll wear...

And if you want more pointers, we have an insider who gave us some valuable tips on how to shop the Zara sale in the UK so expertly that you’ll be guaranteed to get there first (and find the pieces you’ve been eyeing up all season).  Our intel is that you should go for the things that’ll be the most popular first. So opt for the higher-priced goods that will sell out quickly (e.g., cashmere, handbags, shoes and coats). “Other pieces like shirts are likely to still be around for the second markdown,” recommends our insider. Also remember to research trends before buying for the upcoming season so you can see what will last. “Customers will always ask, ‘Will you be getting more stuff like this?’ Honestly, the staff will have no i...

I don’t need to tell you gingham isn’t exactly a groundbreaking print. If you went to primary school in the UK and wore a dress, you almost definitely wore a version of it at some point. The print loved by Dorothy in The Wizard of Oz has, unsurprisingly, been around for centuries. It’s thought to have originated in Southeast Asia and was later seen in the 18th century in mills in Manchester. But it’s no longer just a twee preppy print associated with school-girl pinafores—it can now fit into any wardrobe. In the fashion world, gingham (like polka dots and florals) rolls around every summer. It’s why it’s always a good idea to invest in the print as you’ll wear it for so many summers to come. But don’t start yawning yet, because 2021’s t...