Summer Fashion

You can thank us later, but first let us give you a rundown of what you can expect from the site’s epic offering this season. As you’d imagine, with that many items available, you can pretty much find whatever you want, from hugely discounted activewear favourites to perfect wedding-guest dresses. But what really caught our attention when browsing the Brand Outlet recently were all the easy summer pieces perfect for right now.  And with this summer looking slightly different from our usual Mediterranean and/or tropical pursuits, we couldn’t help but focus our edit of best bits below on great styles that will see you through a great British summer—from park picnics to pub gardens and countryside staycations. That includes breezy minidresses for heatwaves and wear-everywhere f...

Linen is a notoriously tricky fabric for retailers because it has the habit of looking like a crumpled mess in no time, but over the past few summers, fashion buyers are going back to it like it’s an ex-partner who’s promised they’ve changed. It still creases, but linen is the one fabric that can instantly give you a summer holiday feeling. With a return to raw, natural fabrics like raffia and hemp, the slight crinkle can also have a lovely charm. Though, you will want a steamer or iron on hand for the mornings, of course. Whether you’re able to go on holiday or not, I have listed four items, in particular, that look best in linen blends: a linen shirt, linen trousers, linen shorts and, of course, a linen summer dress. Keep scrolling to see the f...

Unlike the January sales (which all start within a week of each other), the summer sales can be harder to keep track of. Their start dates will be staggered across the months, meaning you have to be more strategic. Well, we can officially report that some key brands are starting to release their discounts, most notably premium brands such as NET-A-PORTER, MATCHESFASHION and FARFETCH are offering up to 50% off designer buys. As well as Harvey Nichols Sale Preview with up to 30% off. Prepare to get clicking.  Of course, we’re heading toward those cult buys we’ve spotted all over our Insta feeds so far this year, but we’re also picking the pieces you’ll still want to for many years to come. We’re talking crossbody bags, versatile tailorin...

And if you want more pointers, we have an insider who gave us some valuable tips on how to shop the Zara sale in the UK so expertly that you’ll be guaranteed to get there first (and find the pieces you’ve been eyeing up all season).  Our intel is that you should go for the things that’ll be the most popular first. So opt for the higher-priced goods that will sell out quickly (e.g., cashmere, handbags, shoes and coats). “Other pieces like shirts are likely to still be around for the second markdown,” recommends our insider. Also remember to research trends before buying for the upcoming season so you can see what will last. “Customers will always ask, ‘Will you be getting more stuff like this?’ Honestly, the staff will have no i...

Despite not being much of a minimalist for the majority of the year, I find that there’s something about the full-on florals and floaty femininity of summer that has me reaching for the black midis and clean-lined tailoring the moment the mercury rises. As always, COS is my go-to for all things minimalist, and I’ve already invested in one of its oversized T-shirt dresses for the June heatwave, but I have to say that the brand’s latest accessory edit has also piqued my interest. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, bloggi...

While they always make an appearance during a heatwave, fashion types are giving humble linen trousers serious clout right now. With cropped styles proving most popular, linen trousers will carry you through just about every summertime outing. Whether you’re going on a walk, on a date, to a picnic, or simply staying home, linen trousers will have you looking and feeling cool—something to which both Jessica Skye and Monikh Dale can attest.  There are lots of cropped linen trousers gracing new-in sections at the moment, too, in a plethora of shades and cuts. Handily, we’ve rounded up the best of them for you below. Scroll on to see them.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins wit...

If you’ve ventured into London (or any city for that matter) over the last two weeks, you’ll know that everyone is jumping at the opportunity to get dressed up. Whether it’s for lounging in the park or sipping cocktails with friends, it seems as though nothing less than a party dress and heels will do. And while we’re enjoying the novelty, if we’re honest, when the mercury skyrockets, all we really want to be wearing are easy-breezy summer separates, and thankfully, high-street hero Monki has them in abundance.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn r...

There’s nothing like months spent inside to make you crave the great outdoors. After spending most of 2020 in a second-floor flat with no balcony or outdoor space, I’ve been dreaming of fields and walks that don’t involve dodging people on pavements. Whether you’re isolating in the Cotswolds or Clapton, the lockdown has brought on a nationwide appreciation of nature. I’ve personally been flower-pressing daisies I’ve collected from the banks of East London’s canals and now class a bike ride as my perfect activity.  Turns out I’m not alone, and this has a name: cottagecore. It’s an internet aesthetic that started trending on the platform TikTok and which The Guardian defines as “a visual and lifestyle m...

In Who What Wear’s spring/summer 2021 trend report, editor Emma Spedding cited “the joy of getting dressed” as a key mood for the season ahead. The sentiment was echoed by MatchesFashion’s fashion and buying director, Natalie Kingham, who, in the platform’s own S/S 21 report, referenced the role of colour in the summer runway collections. “If there is one thing that has made me smile, it has been seeing bright bursts of colour on Zoom calls. Many designers worked with a bold palette for spring, including some brilliant day dresses by Valentino, which will translate well however you want to wear them,” she explained. “We also saw bright colour via tie-dye at The Elder Statesman, and even the humble Ugg was updated...