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Summer Fashion

This Might Just Be the Chicest Thing to Wear This Summer

“Linen might look nice,” she says, “but it’s more hassle than it’s worth.” Again, she’s not entirely wrong. Linen does have something of a bad rep; there’s a lot of ironing involved and, if it isn’t washed with care, it can lose some of its colour. But I think these inconveniences are a small price to pay as, ultimately, I believe linen can look so incredibly chic. Right now, linen seems to be the industry’s favourite fabric. Most commonly found in shirt form, linen is also dominating the dress, top, short, and trouser categories of our favourite fashion websites this season. And there’s one way those in the know prefer to wear their linen: by way of a skirt.  You Deserve to Make Money Even When you are looking for...

I’ve Assembled 4 Perfect Summer Outfits—All From & Other Stories

Well, it’s official: Summer has finally arrived, and it’s about time. After what felt like the longest winter on record, there’s nothing better than the feeling of the sun on your face, an iced coffee in hand and relishing the balmy bliss of a floaty summer dress—especially after a year of tracksuits and slippers. The rise in mercury also means we can finally wheel out all the warm-weather outfits we’ve been mentally concocting over the last few months, whether it’s a printed midi, a throw-on shorts set or a retro swimsuit. If you’re in need of a little more summer inspo, let us point you in the direction of & Other Stories, which we can confirm is full of sun-ready staples.  You Deserve to Make Money Even When...

The Summer Sales Are Starting to Drop—Here’s What I’m Bookmarking

Unlike the January sales (which all start within a week of each other), the summer sales can be harder to keep track of. Their start dates will be staggered across the months, meaning you have to be more strategic. Well, we can officially report that some key brands are starting to release their discounts, most notably Matchesfashion.com. Prepare to get clicking.  Of course, we’re heading toward those cult buys we’ve spotted all over our Insta feeds so far this year, but we’re also picking the pieces you’ll still want to for many years to come. We’re talking crossbody bags, versatile tailoring, throw-on dresses and everything in-between. To help you navigate the often-confusing summer sale season, we’re alerting you when the big events sta...

10 Bodysuits That’ll Make Your Summer Outfits 100% Cooler

As we begin to migrate into summer, it’s always worth doing a bit of a wardrobe rejig to refresh your outfit repertoire. All being well, we’ll don dresses sans the need for tights, and knitwear will take a backseat to thinner, more summery tops. And though it may well be a year-round staple, there’s one top trend we’re planning on carrying with us into the new season: bodysuits. Considered a must-have by fashion types, the bodysuit is, potentially, the most versatile item in your closet. With the ability to be worn just as seamlessly with slouchy jeans as it is paired with a leather pencil skirt, in the right hands, bodysuits are incredibly chic and will take you from morning right through to evening. You Deserve to Make Money Even When you are looking for Dates Onl...

We Just Found 11 Affordable Dress-and-Sandal Outfits You’ll Wear All Summer

On top of its design-driven in-house brands, the roster of womenswear labels housed at John Lewis has expanded this year. There are more emerging and independent brands to discover, like Kemi Telford and Albaray, as well as high-street favourites like Hush,  making it a great place to shop for everything in one place.  There are cute separates, lots of excellent linen and some very chic relaxed tailoring. But the hero of John Lewis’s new summer drop has to be the dress. Especially when it comes to planning for all those upcoming summer occasions. You just can’t beat a perfect dress with a great pair of sandals to make you look and feel your best again.  Here, we’ve picked out 11 of our absolute favourite dress and sandal combos from John Lewis’s huge...

6 Fun Print Trends Guaranteed to Make You Smile This Summer

Summer colour trends are a bit of a given, aren’t they? Yellow, pink, green—these are shades that return in one way or another every warm-weather season. Don’t get us wrong. There’s nothing we love more than a joyful colour palette, but what we find even more interesting are the summer prints that come out to play this time of year. Print trends are way more unpredictable than colour trends. Yes, you can always expect to see florals, but how they’re going to be interpreted that season is anyone’s guess. (Spoiler alert: This year is all about retro, ’70s-style blooms.) Then, there are checks. After years spent favouring gingham, now everyone in the know has become borderline obsessed with checkerboard. These are perhaps the two dominating print ...

9 Colourful Summer Outfits to Try For Your 21 June Debut

The 21st of June is set to be the most exciting day of the year for summer fashion. According to the UK government, all legal limits on social contact are planned to be lifted by 21 June, and we can meet as many of our friends and family anywhere we want. So naturally, we need the perfect outfit to remind the world — and ourselves — of the wonderful joy of getting all dressed up. After spending the past year indoors rotating the same elasticised waistband joggers, we are buzzing for colourful and elevated outfits. Whether you define your personal style as bold, classic, sporty, or sexy, we’ve found great outfits that are easy to copy and will inspire you to be confident with your summer looks. Some of our favourite all-in-one outfits for the summer are slip dresses and floral midis w...

Auné London Is Hosting an Epic Pop-Up Store in Shoreditch For Bank Holiday Weekend

Auné London is the coolest multibrand store of 2021. Don’t believe us? Ask Beyoncé. The music icon was spotted wearing one of Auné’s in-house sustainable mesh dresses this past April. If you, like us, have missed out on the chance to grab a coveted design from the perennially sold-out brand, then you’re in luck because Auné is hosting its first-ever pop-up store in Shoreditch for May bank holiday weekend. In addition to Auné’s in-house selection of sustainable mesh dresses that will be available for preorder at the pop-up, the brand will be selling some equally eclectic and hard-to-find pieces from independent designers and vintage suppliers. Our favourite brands making an appearance at Auné’s Shoreditch pop-up include: crystal couture pieces by Frances O, sex...

Poster Girl Is the Bodacious Fashion Brand Loved by Dua Lipa, Doja Cat, and Bimini Bon Boulash

Poster Girl founders Natasha Somerville and Francesca Capper (Daniel Sachon) Are you familiar with Poster Girl? The London-based online boutique founded by Francesca Capper and Natasha Somerville is creating the hottest dresses of summer 2021. We first fell in love with Poster Girl’s skintight signature dresses after Rowan Blanchard shared a photo on Instagram wearing the brand’s Charlotte dress in autumn 2020. But with nowhere to go at the time, it wasn’t until spring 2021 that stars like Dua Lipa, Kylie Jenner, Selena Gomez, and Doja Cat started to catch on to the brand’s “bold and bodacious” designs. With Poster Girl set to be one of the It brands of summer 2021, we spoke to the designers about how a pair of red stilettos decided their friendship, the...

Trust Me—These Marks and Spencer Summer Buys Look So Expensive

As a shopping editor, I always find that I go to certain brands for certain items of clothing. For example, Arket has always been my go-to for a classic white tee or a tailored blazer, & Other Stories is a safe bet for underwear and swimwear and Topshop (RIP) is a denim fail-safe. Marks and Spencer, while undeniably strong in all the above categories, has always been a particularly winning destination for summer linen.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

5 Minimalist Influencers Just Told Me What They Want to Wear This Summer

Recently, there’s been a lot of talk about dressing joyfully, and I’ve been very much on board with this sentiment. After over a year of pretty much being on lockdown and wearing joggers, it’s only natural that we’re gravitating towards bright pops of colours and fun patterns to remerge as social butterflies for dinners, brunches and the pub. But we shouldn’t overlook those basics that continue to make up the staple of our wardrobes—joy can be found under many guises. We know from our own intel at Who What Wear that the pieces that tend to sell the best are basics such as white tees, black dresses and vest tops, arguably the bread and butter of our summer wardrobes.  I turned to five of my favourite people to follow on IG who are well known...

Fashion Insiders Are Favouring Biker Shorts This Summer—Here’s How

Now more than ever, we realise that some fashion items have more than one purpose. Previously something you’d only wear at home, well-chosen tracksuits have become much more stylish and double up as ideal beer-garden attire. Similarly, leggings have also made the shift from our gym bags to our daily rotation. We’ve seen them styled with everything from crop tops and mules (very Sandy from Grease) to loafers and trench coats. While we’re on the subject of looking at some pieces differently, let us discuss the garment in our headline—bike shorts.  Gone are the days when you’d purchase a pair of bike shorts in the interest of actually cycling in them. Now, they’re a bona fide style staple. Sure, they remain pretty divisive in fashion circles (our e...