Summer Fashion

The official start of summer is June 21, and while I’ll still be working most of the season, it’s safe to say I’ve already filled up my Google Cal with plenty of weekend plans, from coastal getaways to beach days with friends, alfresco brunches, and barbecues. I’ll most definitely be taking full advantage of the long, hot summer days right up until the first day of fall! As a fashion editor, it’s practically in my blood to already be thinking about, planning, and conjuring up outfits I’ll be wearing as we approach the new season. To get inspired, I’m sharing some of my favorite casual summer weekend looks that will undoubtedly garner plenty of compliments. Below, you’ll find a cool and of-the-moment outfit for every weekend thr...

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Here at Who What Wear, we constantly have our eyes out and ears pricked for the emergence of a cult item. Sometimes a piece will explode onto the scene, on a runway or even just via the latest high-street drop, and within what seems like minutes, so many of the stylish people on our feeds are sporting that exact hero piece. Sometimes it’s a slower build, spotted once, twice or three times perhaps over the beginning of a season, or it could even form its cult status over a number of years. Either way, our editor Slack channels are usually filled with discussion over these exact pieces, which ones have won us over, which are worth investing in and which will truly stand the test of time.  And since spring is well underway, holidays are booked, and on top of that, it feels like...

If there’s one item I’ve been reaching for on repeat this season, it’s an oversize button-down shirt. Cool, effortless, and polished, the reliable wardrobe staple is a classic yet manages to remain fashion-forward. I’ve spotted the low-key basic in fresh and modern iterations all over the fashion crowd on Instagram—most popularly seen in breezy silhouettes and a whole host of trending colours. Another reason I’m enamoured with the versatile basic (aside from the fact it leans into my coastal-grandma aesthetic perfectly) is that it’s super easy to wear. Aside from the gym, I can’t think of a single circumstance where wearing one would be inappropriate. Easy to dress up or down, it exudes an effortless elegance whether you style it with lin...

Drop 01 by Who What Wear UK launched this week, and the stream of compliments as we wear the pieces into the office has been non-stop. For those of you who aren’t in the know, this is a sustainable and affordable collection that has been crafted by our editors and community. Every piece has been designed by a game-changing democratic and totally unique process where everyone gets a say. That neckline, that fabric choice, that print mix… It’s all been up for debate, and switching up the creative process has given us the ability to generate truly considered and practical items that have been missing from our and your wardrobes forever! Over the past few days, we’ve been giving the 14-piece summer capsule collection a solid testing. It’s a toug...

When you think of summer fashion, there are likely a few things that will come to mind. Strappy dresses, espadrilles, sun hats and swimsuits are just some of the garments and accessories that are so intrinsic to the warm-weather season. Lately, however, I’ve noticed that fashion types have been wearing another key wardrobe component commonly associated with the cooler months, even in peak temperatures. I’m talking about tailoring. No longer is tailoring relegated solely to our workwear wardrobe. If nothing else, lockdown blurred many a sartorial line, and now, tailoring worn outside of the office is more popular than ever. And fashion’s obsession with it is showing no signs of waning as we enter summer. In fact, I’d go as far as to say it’s ramping up. Yo...

There are certain summer staples that you can invest in now and wear year after year. Elevated sandals are a must for these warmer days, and a basket bag will be useful for every outing, be it a beach trip or an errand run. Better still, some pieces just need clever styling to make them appropriate for all four seasons. A great dress works just as well with sandals as it does with boots for colder months, and a crisp white shirt can go from boardroom tailoring to holiday cover-up with just a few sartorial tweaks. Fortunately for us, Ralph Lauren has plenty of pieces that aren’t bound by trend or season, which makes them sound style investments. Along with staple pieces, every great wardrobe needs a few stand-out items—a bold colour moment or an interesting design to mix with timeless...

At the top of our most-coveted list is & Other Stories’ puff-sleeve midi, which comes in cream, siren red and an exotic floral motif—the latter of which needs only heels and a clutch, and it’s a perfect option for a statement-making wedding guest look. On the upper end of the market, meanwhile, is Gabriela Hearst’s striking crochet maxi dress, which could not be a better encapsulation of holiday style—even if it’s just for wearing in your local park. Oh to dream. Then there are the cult cotton dresses worn by Jessica Skye and India of The India Edit, which, remarkably, are still in stock. But whatever your chosen summer aesthetic, you can trust us to bring you the best of the best. Scroll down to see and shop the 33 warm-weather dresses we’r...

Unlike the January sales (which all start within a week of each other), the summer sales can be harder to keep track of. Their start dates will be staggered across the months, meaning you have to be more strategic. Well, we can officially report that some key retailers have already released their discounts, most notably premium retailers such as Net-a-Porter, MATCHESFASHION.COM, 24S and Farfetch, which are all offering great discounts on designer buys. Prepare to get clicking.  Of course, we’re being drawn towards those cult buys we’ve spotted all over our Insta feeds so far this year, but we’re also picking out those classic pieces we’ll still want to wear for many years to come. We’re talking crossbody b...

It’s so easy in autumn and winter to cosy up in simple knits and beige layers, isn’t it? But when the warmer months hit and the sun comes out, it’s the perfect excuse to embrace a brighter life. Even my own style—which I would characterise as classic minimalist most of the time—is starting to lean towards sunshine shades and Floridian prints right now. I blame the big summer energy that’s present on my social media feeds. Weddings are wild again, festivals are back in full swing and tropical far-off places are starting to feel closer to hand (if only through my iPhone screen for now).  Although I’ll never be able to deny the dependable draw of a white or black summer dress, I’m so looking forward to experimenting with some smile-inducing pieces. Especially aft...

Summer is finally here, and if you’re looking to update your wardrobe, the new season has already dropped at retailers. After taking a recent scroll through Zara’s new arrivals, I could see it’s clear that summer mode has arrived and with it a preview of some of the biggest trends to know about. So which ones are key to invest in for 2022? While there are plenty of trendy items sitting at Zara, I took a look at some of the overall trends that had a major presence. From the sandals that are about to be big to the latest swimwear trends to the new take on cutouts, there are some cool Zara summer trends to have on your radar right now. Ahead, see the 10 I would recommend adding to your shopping cart for summer 2022. You Deserve to Make Money Even When you are looking for Dates ...

Here at Who What Wear UK we’re big fans of H&M at the best of times. This summer, however, the high street hero has outdone itself with a roster of chic trends and elevated wardrobe staples. From pretty throw-on dresses you’ll rely on all season long to linen basics that will be favourites in your collection way beyond 2022. H&M is proving tough to beat right now if you’re looking to keep your closet feeling fresh at an affordable price.  Of course, just like with anything fast fashion, we suggest making high street buys just one small part of your wardrobe. It always pays to keep an eye out for resale or vintage items that could play the same role, as well as identifying the items you wear again and again and then investing more in them from...