Summer Fashion

If the warm weather has been distracting you from your Who What Wear reading lately, this one sentence should bring you up to speed: The fashion world is losing it over linen this summer. From breezy dresses to chic trousers, linen fabrications are cropping up in every product category. However, if there’s a piece that’s proving incredibly popular, hands down, it’s the linen shorts set. A move-on from traditional suiting, linen shorts sets are summer’s answer to co-ords. Breathable and versatile, they’re a dab hand in a heatwave but also bring polish to your seasonal outfit rotation. I’m especially loving how my favourite influencers are styling theirs, whether over swimwear or jersey basics and paired with trainers or sandals. Fashion types are don...

Welcome back to your seasonal TikTok recap, where we scan our For You Page for the coolest things people are wearing on the coolest app. While Instagram can be a bit more curated, TikTok shows what everyone’s wearing immediately. Someone could be on their way to a routine doctor’s appointment, but they’ll first stop to take a casual ‘fit-check video on the side of the street and share it with their followers, whether they have 500 or five million. Sometimes you find people on the app you would never have thought to follow elsewhere, like this chic 50-year-old mum, who I recently tapped to hear all about her essentials. I could go on about my TikTok obsession, but the proof is in the pudding. Below, you’ll find seven trends that have dominated my...

Every day, with just one click of a button and a quick scroll, we can find a healthy dose of fashion inspiration and new outfit ideas to give our wardrobe a new lease of life. Instagram has become a smorgasbord of stylishly clad people documenting their latest styling tricks, and it’s the perfect resource if we’re ever lacking in style inspiration. There’s no denying that this year’s trends have been unapologetically bold. Between the micro mini, the Y2K revival, stitched knits and perforated silk, there is most definitely an explorative play on cuts and fabrics. As much as they’re adored, they’re not the easiest styles for day-to-day wear. Thankfully, our favourite influencers are showcasing myriad ways to style the runway’s best-loved trends this season. Take the mic...

As we’re heading into warmer days and those balmy evenings,, it’s finally time to start considering our summer wardrobes with some actuality. So, while scrolling through all the new-in sections of my favourite affordable brands recently, I’ve started to pull together an edit of the best items that come in under £100 (i.e. my summer wish list). Whether you’re jetting off on holiday, maybe for the first time in a few years, or looking forward to a great British summer full of Pimms and park dates— there’s something here for every occasion. And just because they’re affordable, doesn’t mean they’re any less classic either. I’ve thought long and hard about which pieces are truly worth your money, as well as those which make your money work hardest. Particularly those transformative items w...

Good news, everyone! It looks like this bank holiday is finally going to usher in the start of summer. I mean, it’s about time, too. In true British style, it’s going to hover around 19ºC or 20ºC, which means it’ll be pretty warm in the sunshine but cooler in the evenings. That’s tricky outfit-wise but not impossible. The key is to be savvy with your layers and smart with accessories, something we happen to be very adept at. Also, it always helps that all our favourite influencers have been wearing chic yet versatile get-ups over the last few weeks, so the inspiration is not in short supply.  My number one bank holiday–ready look has to be Nicole Ocran’s fabulous printed co-ord, which is not only super easy to style but ...

While going through them with a fine-tooth comb, I realised almost all of the items I had saved fell into one of three product categories: dresses, tops and jeans. We all know how handy these garments are, especially on the days when you just don’t have the time nor the brainpower to style something more complex. (This, my friends, is my reality every day.) Assuming you are also on the lookout for easy summer outfit solutions, I’ve decided to share my H&M wish list with you. Featuring the best dresses, tops and jeans from the brand, scroll on to see them, and you’ll never feel as if you have nothing to wear again. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to...

When it comes to summer, there’s nothing better than floaty dresses, light shirts and mini hemlines—all things that Free People has got down to a (best-selling) T, and its latest drop is full of exciting pieces you won’t want to miss. Think linen maxis, outfit-perfecting sunnies and some particularly good cotton co-ords that we’re already obsessed with. But act quickly, as these are sure to be snapped up faster than you can say “beach day.” Keep scrolling to see our favourite picks from the vacation edit, including everything you need for a very stylish summer. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in...

The past few seasons from the brand have been so good, all featuring sellout cult hits with fans from Rosie Huntington-Whiteley to Monikh, including that ubiquitous striped knit, the classic trench and cosy scarf-jacket, to name a few. The brand refreshingly keeps its trans-seasonal heroes like these in rotation (further proving how classic they are), but we can’t help getting excited each time the brand launches a new collection and adds to its repertoire. This summer seems like it will be no exception, with fresh pieces that are getting us seriously excited for new-season dressing.  There are nine pieces or trends from Totême that I’ve already bookmarked as having cult potential, including the new ribbed-knit dresses and the dreamy silk separates. So to...

There’s no doubt about it, TikTok is responsible for many micro fashion trends, including the return of all things Y2K—from mini skirts to butterfly prints. Recently, though, there’s an aesthetic taking over that so many of us are already on board with, without even realising, enter: “Coastal Grandmother”. More than just a look, this trend has become an entire vibe for summer. Inspired by wealthy, middle-aged women—think Diane Keaton in Something’s Gotta Give—and you’ll get the outfit part sorted. We’re talking linen button-down shirts, matching white linen wide-leg trousers or jeans teamed with practical accessories including oversized tote bags (to carry refreshments), sun hats, and comfy yet chic easy-to-walk-in sandals. Of course you would also take a classic cashmere jumper or cardiga...

AlphaTauri creates timeless pieces that become the hardest-working staples in any closet. Each item is designed with fashion and style in mind, of course, but there’s so much more to every single piece in this brand’s collections, and its latest summer drop is no exception. You’ll find advanced fabric technology that, although subtle, makes a real difference in your wearing experience. Take the incredible knitted body-con dresses, for example. They’re made from mercerised cotton, which is ultra cool and breathable. They also come with a stretch lining, so they fit like a glove, which makes the other (far clingier and less flattering) body-con dresses out there seem incredibly inferior. Or how about the chic Tauroban Parka? It’s water-repellent, super lightweig...

It took me far longer than I’d care to admit to realise that, in fact, this is not a style persona that works for me (no matter how many peasant skirts I buy). I just like tailoring too much. However, it was when I ventured into COS that everything clicked into place. While I’ll never be a complete fashion purist, there was something about the brand’s simplicity and clean-lined minimalism that made everything feel so chic. As luck would have it, the last year or two has seen minimalistic style continue in an upward trajectory, with influencers foregoing the look-at-me extraversion that proliferated c.2015 and instead opting for unprinted shirt dresses, simple slips and voluminous smocks. Countless high street brands, from &...