Sustainable fashion
How the Coronavirus Will (and Should) Transform the Way We Shop For the Better
The coronavirus is completely transforming our relationship with fashion and clothing. While we reflect on the ethical footprint of our everyday purchases, our favourite brands are being forced to take sustainability more seriously. The pandemic has shown us how globally connected we all are — for better or worse. If fashion wants to thrive post-lockdown, then companies must connect the stories of those making clothes to the people buying them and how that aligns with the needs of our planet. Fashion’s embrace of sustainability has been slower than expected, but with shoppers becoming more conscious of our consumption, popular brands are responding more quickly to demand. What is lacking is brand transparency. Fashion Revolution Week 2020 marks the seven-year anniversary of the Rana ...
