Advertising is big business. Ever since the first banner ad way back in 1994, we’ve been consuming this digital content on almost every major platform we use, seeing countless images and videos throughout the average workday. It’s also worth noting that digital advertising spend is on the up constantly, too. The global Mobile Advertising market size is projected to reach $5.13 billion by 2026, growing from $4.16 billion over 2020 – working out at a CAGR of an astonishing 21.6% over the next five years. The U.S. mobile advertising market alone is expected to grow by a fifth, reaching approximately $70 billion in spending – an overwhelming 75% of all digital advertising spend. It’s the same in Europe – in 2021, £16.21 billion was spent in the UK. In a couple of years, calculations have estim...
Vodacom has partnered with Google to give away hundreds of Android-powered smartphones to communities across Limpopo, South Africa. This move forms part of the companies continued efforts to “reduce the digital divide” and offer many who reside in deep rural communities “access to the internet for the first time”. “At Vodacom we are optimistic about how technology and connectivity can enhance the future and improve people’s lives. Through our business, we aim to build a digital society that transforms communities, embraces everyone, leaving no one behind. Our purpose is to ‘connect for a better future’, improving the lives of the next 100 million customers by 2025,” says Imran Khan, Managing Executive for Vodacom Limpopo. “In our pursuit to build an inclusive and sustainable digital societ...
Lenovo has introduced the latest additions to its ovo including completely redesigned X13 and X13 Yoga. The devices come with 16:10 aspect ratio displays and updated T and L series. The new ThinkPad laptops offer customer the choice to select the most appropriate configuration for their needs. Select models are available in black or storm grey with options including 11th Gen Intel Core vPro processors or the latest AMD Ryzen 5000 Series Mobile Processors. ThinkPad X13 and X13 Yoga maximize performance and portability. Whether home-based or negotiating hybrid working, the lightweight laptops, featuring new 16:10 aspect ratio displays, can offer always-on always-connected technology to stay on top of daily workloads. ThinkPad X series portfolio include ThinkPad X13 i and X13 Yoga powered by ...
Sony has unveiled the FX3 (model ILME-FX3) full-frame camera. The device combines digital cinema technology with imaging features from Alpha mirrorless cameras to create the ultimate cinematic look. “The FX3 was designed to turn creative vision into reality,” says Ryo Ochi, GM of Digital Imaging Division at Sony. “It allows creators to bring their visual expression into the world of cinema through immersive content. We will continue to support the world’s creators through Sony’s Cinema Line Series.” As the latest addition to Sony’s Cinema Line, the FX3 delivers a cinematic look and professional operability and reliability all in one device. The new model provides outstanding image quality and usability for small scale and one-person shooting. Key Specifications: /* custom css */ .tdi_...
Stefan van de Giessen, General Manager: Cybersecurity at Networks Unlimited Africa Here at Networks Unlimited Africa, we are applying the ‘broken window’ principle when looking at our internal cybersecurity posture and how it affects business processes. The term ‘Broken window’ comes from George Kelling, a criminologist, who wrote in 1982 that, “social psychologists and police officers tend to agree that if a window in a building is broken and is left unrepaired, all the rest of the windows will soon be broken… vandalism can occur anywhere once communal barriers…are lowered by actions that seem to signal that ‘no one cares’.” This theory had also been the subject of experiments previously (1969) by a professor at Stanford University, Philip Zimbardo. Zimbardo arranged to have a car w...