Good marketing relies on a thorough understanding of your target market, but when much of what you knew about your customers is suddenly no longer relevant, a major shift is needed. With the onset of the coronavirus, almost every aspect of what was considered typical daily life was upended literally overnight – people confined to their homes, anxious about the future and their financial security. “The most important question you should be asking is: ‘How best can I connect with my customers during a crisis?’” says Gavin Knox-Grant, marketing guru and director of Karbon Media. “It’s not only during the pandemic that business will be different,” says Knox-Grant, “the way in which we all conduct business will be forever changed.” /* custom css */ .tdi_3_556.td-a-rec-img{ text-align: left; }.t...
Sourced from Syspro. While digital transformation has ostensibly been on top of the CIO’s agenda for years, the reality is that many businesses have been slow on the uptake. Recent events like the lockdown in South Africa and across the world have forced their hand, and those that were on the back foot are now scrambling to keep up. However, when it comes to accelerating digital transformation, businesses need speed, not haste. Now more than ever it is essential to understand that technology is an enabler, a means to an end and not the end itself. In order to succeed, it is critical to begin with a strategy, to understand what business benefits need to be achieved and how technology can assist. No more delaying the inevitable /* custom css */ .tdi_3_558.td-a-rec-img{ text-align: left; }.td...