Image sourced from salesforce.com Salesforce, a global leader in CRM, has introduced new innovations to its Customer 360 software that connect marketing, commerce, and service data on one platform so companies can connect, automate, and personalize every single interaction and build trusted relationships at scale. “A growing number of companies want to unify their data across marketing, commerce, and service so they can deliver truly connected customer experiences on any channel—in-store, via email, or when shopping on social media,” said Lidiane Jones, EVP & GM, Salesforce Digital Experiences. “These innovations help companies tap into the power of automation so they can focus on what matters most—driving productivity and building trusted relationships with customers.” According to Sa...
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Anna Collard, SVP Content Strategy & Evangelist at KnowBe4 Africa. In 2021, phishing attacks increased by 7.3% according to the ESET Threat Report, and the Cisco 2021 Cybersecurity threat trends report revealed that around 86% of organisations had at least one person click a phishing link. This echoes the findings of recent KnowBe4 Security Awareness Research that found people keep clicking – on fake emails from HR, the business and IT. As Anna Collard, SVP Content Strategy & Evangelist at KnowBe4 Africa, points out, the majority of top email categories that people fall for are those that fit in to everyday life – invoices, purchase orders, shared files, and COVID-19 related topics. “As our quarterly report on the top-clicked phishing tests shows, the emails that catch people are t...