Founded in Los Angeles in 2016, Wave originally set its sights on virtual reality (VR) concerts, but announced plans to shutter its VR app in January to focus on wider distribution of its shows on platforms like TikTok, Roblox and Twitch. Wave specializes in interactive experiences for viewers, including the abilities to engage in live chat, vote on set lists and pay to “gift” new items and effects to the virtual show. The company has hosted more than 50 Wave events for artists like John Legend, Dillon Francis, Alison Wonderland and Tinashe, including The Weeknd‘s TikTok LIVE concert in August that reached over 2 million live viewers and raised $350,000 for the Equal Justice Initiative. WMG joins a list of Wave investors that includes Justin Bieber, The Weeknd, ...
“We think about engagement as being live, synchronous, video-based and moving away from [social media] handles into avatar creation, where people can reimagine themselves and engage in more personalized ways,” WMG chief digital officer & executive vp of business development Oana Ruxandra tells Billboard. “Avatars are a key part of that interaction, so we’re really excited about the Genies opportunity.” Ruxandra adds that as with many emerging technologies — from livestreaming to NFTs — the pandemic has accelerated both fans’ and artists’ interest in the avatar market, transforming what was once a futuristic niche into a viable and exciting offering for the masses. “It’s really gratifying to see fans digging in, artists digging in, a...
HipHopWired Featured Video Source: Gustavo Caballero / Getty T-Pain put all racists playing Call of Duty on notice. The “Rappa Ternt Sanga” let them know if you gonna call him the n-word, you’re going to pay for it in the game. And he took it personally. All Black gamers experience racism when playing their favorite video games online, even celebrities. Call of Duty is notorious for racist trash talk from Caucasian gamers who become very brave and say many things they definitely wouldn’t say to a Black person’s face while playing online. T-Pain, an avid gamer for those who didn’t know, is no stranger to racism while gaming and experienced it during a recent match, and he handled it in the most satisfying way ever. In the video, his white opponents can clearly be heard saying “f*** Black li...