The Sneaker Game
atmos and New Balance Launch Washington D.C. Retail Collab: The NBSE
While New Balance has been enjoying a resurgence of late, real-deal sneaker connoisseurs, particularly those from the DMV, have always supported the brand. So it only makes sense that New Balance and atmos have collaborated on a retail collaboration in Washington D.C. Atmos, a renowned sneaker and streetwear destination, and heritage sneaker brand New Balance […] The post atmos and New Balance Launch Washington D.C. Retail Collab: The NBSE appeared first on The Latest Hip-Hop News, Music and Media | Hip-Hop Wired.
The Sneaker Game: RARES App Founder Gerome Sapp
HipHopWired Featured Video Source: handout / RARES Sneakers are big money, and investing in them is a no-brainer, now. Gerome Sapp, a former NFL player and the Founder & CEO of RARES, introduced a new app that allows users to literally invest in kicks, but convincing venture capitalists of the money in the sneaker game was practically a non-starter. Despite a degree in Finance from Notre Dame (and an MBA from Harvard Business School), a keen insight into the viability of sneakers as an asset class, and a dedication inherent in anyone who can carve out a career as a pro-athlete, Sapp had to pull up stakes and go for self. “Finally, I was just like, ‘these people aren’t even my demographic’,” recalls Sapp of getting the cold shoulder from venture capitalists. “They don’t understand sneak...
