(This Is) Not Your Father’s Catalog Music

Streaming has made catalog music more important than ever – it jumped from about 65% of the market in 2020 to about 70% last year. But the catalog that’s growing isn’t necessarily what you’d expect. Icons like The Beatles are thriving, but the category is now dominated by Drake, Taylor Swift and other modern acts. Billboard explains where the growth is – and how it could continue. Plus: Why Drake streams as much as all music before 1980 combined, how TikTok turns yesterday’s tracks into today’s hits, how classic rock acts are holding up and why the only thing that hasn’t changed is the industry’s ability to hype up trends. Related Related Deep Dive: A Musician’s Guide to Web3 04/15/2022 Read the full Deep Dive here. More Swift Than Dylan: How Newer Hits Overtook Classic Rock to Rule ...