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Ticketmaster selects Flow blockchain for minting NFT event tickets

According to Flow, a digital engagement layer-1 blockchain created by Dapper Labs, Live Nation’s subsidiary Ticketmaster has unveiled nonfungible tokens (NFTs) tickets for event organizers minted on its blockchain. The primary purpose of the NFT tickets will be for commemorative value. But aside from being used as mementos, they can also be used as proof of attendance at notable concerts.  However, such virtual commemorative tickets are not valid for entry. One still needs to show a purchased ticket with a bar code from Ticketmaster or Live Nation for entry. As told by Live Nation, it selected the Flow blockchain based on its eco-friendly nature, claiming that creating an NFT on Flow uses less energy than doing a Google search or making an Instagram post.  It is possib...

Baby, Those Tickets Were Born to Run

July 20 is a day many longtime Bruce Springsteen fans would like to forget. That morning, as the first six shows for The Boss’ 2023 North American tour went on sale through Ticketmaster, devotees were shocked to find most seats gone within seconds, and instead only “platinum” or dynamically priced tickets available for purchase — at costs as high as $5,000.“Surely, these multi-thousand-dollar prices were not intended or anticipated, many of us thought,” wrote the editors of the long-running Springsteen fan platform Backstreets. “Some assert the algorithm got out of control — are we sure that it was ever in control? We’d never expect Ticketmaster to balk at making money, but surely, many believed, Springsteen would put a stop to it and demand adjustments to the system, if not an overhaul, b...

Ticketmaster, Bruce Springsteen’s Manager Defend “Dynamic Pricing” Tickets [Updated]

Ticketmaster and Bruce Springsteen’s manager, Jon Landau, have responded to fan outrage over the ticketing service’s “dynamic pricing” model for Springsteen concert tickets, laying out what percentage of tickets are relatively affordable and what percentage are reserved for deep pockets. The controversy began earlier this month after Springsteen announced a 2023 tour with the E Street Band, their first such trek in six years. But The Boss’ working class image took a hit when first-day tickets soared as high as $5,000, and ever since then both he and Ticketmaster have been under pressure to address the sticker shock. Well, Springsteen just became a grandfather for the first time, so the responsibility fell on Ticketmaster, who in any event have been pioneers in the realm of dynamic pri...

Top Bruce Springsteen Ticket Prices Fueled Rage, But the Average Cost Wasn’t So High

Bruce Springsteen fans had a rough introduction to the world of dynamic ticket pricing Wednesday (July 20), as many logged into Ticketmaster’s Verified Fan platform to buy tickets for his upcoming tour with the E Street Band and experienced sticker shock at the cost of the best seats. Those prices – which climbed into the thousands of dollars, as widely reported – represented about 1 percent of the tickets listed on the Ticketmaster Verified Fan sale, but they became a sore point for fans who felt that they no longer had a shot at great seats after years of loyalty to the Boss. By selling high-priced platinum tickets, Ticketmaster argues, the company can prevent the best seats from being bought and resold by scalpers. That money can instead go to Springsteen. However, this only works when ...

New York State to Ban Hidden Fees on Concert Tickets

New York legislation requiring ticketing companies to display “all-in” ticket prices now awaits Gov. Kathy Hochul’s signature after passing the state senate on Thursday and the assembly on Friday (June 3). Those and other new rules are meant to bring “honesty” into the ticket market, the bill’s sponsor, James Skoufis (D-Hudson Valley), chair of the Senate Investigations and Government Operations Committee, tells Billboard. Hochul must sign the bill before the existing law expires on July 1. Most notably, the bill requires primary or resale web pages for events in New York to disclose an “all-in” price that includes the ticket price inclusive of all ancillary fees, and show “in a clear and conspicuous manner” the portion of the price that represents a service charge or any other fee. The fi...

National Concert Week Offers $25 All-In Tickets for 3,700 Upcoming Shows

Between May 4th and 10th, Live Nation will offer $25 all-in tickets to more than 3,700 shows across North America as part of its annual National Concert Week campaign. Discounted tickets will be available for shows including Alanis Morissette’s Jagged Little Pill anniversary tour with Garbage; Wu-Tang and Nas’ “NY State of Mind” tour; Jack White’s “Supply Chain Issues Tour”; Tears for Fears’ upcoming jaunt with Garbage; Rob Zombie and Mudvayne’s co-headlining outing; New Order and Pet Shop Boys’ co-headlining tour; Kraftwerk’s “3D Tour”; and Interpol and Spoon’s upcoming tour together. Some of the other notable acts included in the promotion are The Killers, The Who, Florence + The Machine, Roxy Music, HAIM, Morrissey, Machine Gun Kelly, The Black Keys, Willie Nelson, Tenacious D, The Chic...

World’s Largest Digital Ticket Marketplace Launches in South Africa

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Ticketmaster’s Arbitration Policy Again Enforced in Dispute Over Pandemic Refunds

Ticketmaster filed a motion to compel arbitration. It argued that Hansen, like anyone else who buys concert tickets through its site, agreed to its terms of use which contains an arbitration agreement. In September, both Ticketmaster and StubHub prevailed on similar motions in disputes brought by baseball fans. There, U.S. District Judge Dale Fischer found that the click-through agreements users interact with while signing into the site and buying tickets are sufficient to provide notice of the policy and constitute mutual assent to an arbitration agreement. That’s one of the arguments Hansen made here; he didn’t read the terms of use and was unaware it included an arbitration provision and therefore he couldn’t have assented. U.S. District Judge Edward M. Chen isn’...

The Future of Festivals? Ticketmaster May Require COVID-19 Vaccination Proof to Attend Concerts

Will verified vaccination speed up the return to traditional live events? While we all drool over the safe return of live events, Ticketmaster is hard at work trying to make it a reality. One idea underway involves verifying fans’ COVID-19 vaccination status before allowing access to future concerts. The news arrives after reports of the potential efficacy of the vaccine—developed by Pfizer and BioNTech—which allegedly has a 90% prevention rate, according to the preliminary analysis. The vaccine was tested on 43,500 people in six countries and so far no safety concerns have been raised. In order to have it ready by the end of the month, the two companies will be applying for emergency approval.  Mark Yovich, the president of Ticketmaster, spoke to Billboard t...

Ticketmaster Denies Reports of Mandated COVID-19 Vaccination Proof for Access to Concerts

“We are not forcing anyone to do anything.” Following a Billboard report that Ticketmaster planned to check the COVID-19 vaccination status of attendees prior to allowing them access to concerts, the ticketing giant has denied the news. “We are not forcing anyone to do anything,” Ticketmaster said in a statement provided to BBC News. Ticketmaster’s president, Mark Yovich, originally told Billboard that the company is exploring a plan that would use smartphones to verify fans’ vaccination status or a negative test for the virus within a 24 to 72 hour window. However, while the original article noted that Ticketmaster’s plan was merely being considered, myriad news outlets went on to report the plan as having been o...

Ticketmaster Preps Plans to Verify Concertgoers’ COVID-19 and Vaccination Statuses

Live music — at least the way we remember going to gigs in the “before” time — might be even closer to coming back than initially thought. After Pfizer announced that early results for a new COVID-19 vaccine presented a 90% efficacy rate during its first set of trials earlier this week, Ticketmaster began working on a safety plan that would use smartphones. The phones would be used to whether verify concertgoers were vaccinated or had tested negative for COVID-19 over the previous 72 hours, Billboard reported. “In order for live events to return, technology and science are going to play huge roles in establishing integrated protocols so that fans, artists, and employees feel safe returning to venues,” says Marianne Herman, co-founder and principal reBUILD20, told Billboard. ReBUILD20 is a ...

How Ticketmaster Plans to Check Your Vaccine Status for Concerts: Exclusive

Here’s how it would work, if approved: After purchasing a ticket for a concert, fans would need to verify that they have already been vaccinated (which would provide approximately one year of COVID-19 protection) or test negative for coronavirus approximately 24 to 72 hours prior to the concert. The length of coverage a test would provide would be governed by regional health authorities — if attendees of a Friday night concert had to be tested 48 hours in advance, most could start the testing process the day before the event. If it was a 24-hour window,  most people would likely be tested the same day of the event at a lab or a health clinic. Once the test was complete, the fan would instruct the lab to deliver the results to their health pass company, like CLEAR...