Zytara

Canadian electronic music icon deadmau5 has formed a groundbreaking partnership with Zytara, an innovative fintech company, to change virtual banking as we know it. The partnership will offer the first-ever branded digital banking experience, according to a press release shared with EDM.com. Zytara’s technology is said to enable fans to “interact with deadmau5’s brand” through the company’s banking app, where they can discover merchandise, concerts, pop-ups and more. Fans will also be able to receive a deadmau5-branded virtual or physical debit card, which can be used at 45 million merchants worldwide. Zytara’s debit cards with deadmau5 branding. Zytara Scroll to Continue Recommended Articles This shape-shifting partnership is the latest i...