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The latest iPad Air is $400 for the first time, and arrives by Christmas

The latest iPad Air is $400 for the first time, and arrives by Christmas

There’s never been a lower price on the M3 model. You can also save on Astro Bot, AirPods Pro 3, and more.

There’s never been a lower price on the M3 model. You can also save on Astro Bot, AirPods Pro 3, and more.

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257606_iPad_air_ADiBenedetto_0002
Cameron Faulkner
is an editor covering deals and gaming hardware. He joined in 2018, and after a two-year stint at Polygon, he rejoined The Verge in May 2025.

If you have $400 and want an iPad, your options are usually kind of limited to either just the base iPad, or better yet, the latest iPad Mini — if it happens to be on sale when you’re shopping (it is now, but that’s not always the case). But right now, you should consider getting the 128GB version of Apple’s 11-inch iPad Air with the capable M3 processor. At Target, multiple colors of this model are $399.99, beating the previous low of $449.99 we’ve seen during large-scale deal events. Currently, no other retailer is matching this price. This sale ends Saturday night.

A photo of a person using an iPad Air and an Apple Pencil.A photo of a person using an iPad Air and an Apple Pencil.

The new 11-inch iPad Air comes with Apple’s M3 chip and GPU upgrades. It’s available in dark gray, blue, purple, and a “starlight” cream shade. Read our review.

$400 is a sweet price for this model, as it debuted in early 2025 for $600. In terms of how it stacks up to other iPad models, Verge editor-at-large David Pierce said in his impressions that the M3 Air is “exactly what you think it is. Which is fine.” I know, that sounds like a back-handed compliment, but it’s been a while since iPads peaked in terms of utility, design, and fast performance. This one carries the torch in Apple’s tablet dominance, and its M3 processor means it’ll be a fantastic tablet for longer than any other iPad at the $400 price point. Read our in-depth impressions.

Other Verge-approved deals

  • Sony’s phenomenal Astro Bot is down to $39.99 for the holidays. The PS5-exclusive title belongs in any gamer’s catalog, with platforming gameplay that should feel familiar to anyone who’s ever played a 3D Super Mario game. It riffs on the formula is some highly original ways, and takes full advantage of the delicate rumble motors in the DualSense controller. You can snag this title on disc at Amazon, Best Buy, and Walmart for $39.99 (usually $59.99). Every new PS5 comes with Astro’s Playroom pre-installed, which is a good, yet small taste of what you get with Astro Bot. Read our review.
  • Another great discount is happening on a new Apple product. The AirPods Pro 3 are back down to $199.99 at Amazon, which is a $50 discount off their original price. This model came out recently, and iPhone owners won’t find a better set of wireless active noise-canceling earbuds at this price. Compared to the AirPods Pro 2, these have improved sound and more effective noise cancellation. They also include XXS as an eartip size option, totaling five sizes in the box. Read our review.
  • Costco members can score a $150 off deal on SimpliSafe’s 13-piece security system. Normally $349.99, it’s $199.99 for members. The set includes a base station, a key pad, a motion sensor, eight entry sensors to equip on window and door frames, plus two of SimpliSafe’s Outdoor Camera Series 2 cams. The outdoor cameras boast 1080p capture with a 140-degree field of view and colorized night vision. As for the motion sensor’s sensitivity, it can detect movement within 35 feet, with a 90-degree field of view. This set comes with a three-month trial of SimpliSafe’s professional monitoring, though its suite of monthly plans range from around $20 and up. If you don’t have a Costco membership, you can sign up for one here.
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