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This New Online Beauty Brand Colour Matches Your Foundation, and I’m Blown Away

This New Online Beauty Brand Colour Matches Your Foundation, and I’m Blown Away

Honestly, I knew that the quiz was more in-depth than others I had done, but I still wasn’t convinced it was going to work. I had already tried a few things from Il Makiage before putting in my foundation order (I found the baked highlight and primer particularly wonderful), so I already knew what to expect from a brand perspective.

Everything is remarkably sleek, high-impact but still wearable as well as luxe-feeling. I get serious MAC vibes from this brand. Given this, and knowing it only has one foundation available, I was expecting a full-coverage, matte formula. But what arrived, genuinely blew me away.

First of all, the shade is perfect. So much so that I was absolutely convinced at some point I must have included information on the shades I already use, but I know that I didn’t. Between doing the quiz and receiving my product, I had actually got a little bit of a tan so I was expecting it to be lighter than I would ideally like it. When I first pumped it onto the brush, I did worry that it looked a little light, but upon application, everything just worked. The formula goes on dewy and glowy, it’s buildable but still offers up significant coverage, and most importantly for me, the finish is matte but remarkably natural-looking and not drying at all.

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