Summary
- Art Basel has launched Zero 10, its new digital art and new media section, at its ongoing edition in Miami Beach
- Curated by Eli Scheinman, the section features 12 international exhibitors with showcases ranging from generative art, robotics, 3D printing, light art and more
- The debut section will also make appearances at the upcoming Hong Kong and Basel fairs in 2026
Art Basel Miami has never been short on spectacle, and this year, Zero 10, the new digital and new media art initiative, has already solidified its position as one of the fair’s foremost must-sees. Curated by Eli Scheinman, the section launched with 12 international exhibitors and an ambitious reframing of the category’s expected potential.
The initiative’s debut shortly followed the 2025 Art Basel & UBS Survey, which saw digital art spike to the third in total spending, nearly tied with sculpture. Now, with a physical fairground foothold, the section marks a meaningful shift in contemporary collecting and institutional reception of new media works, with plans to launch at select global fairs, including Art Basel’s upcoming Hong Kong and flagship editions.
“There’s a preconceived notion from most collectors and attendees at the fair that a digital art-focused space would only be these large format screens and video works,” curator Scheinman told Hypeart. Save for a few screen-based standouts – Joe Pease’s new work at Nguyen Wahed, “No Me Olvides” by Ix Shells at Fellowship and ARTXCODE and Maya Man’s red-toed Depop data-scrape project with bitforms — most works have a distinctly physical presence. “Part of the job of Zero 10 is to show work, show projects, amplify artists and gallerists who are challenging those expectations,” he explains.
The initiative’s takes titular and conceptual cues from 0,10, the landmark 1915 show organized by Kazimir Malevich. Like the original exhibition, Zero 10 adopts a spirit of reinvention, positioning digital art less as a separate genre and more as a natural extension of the contemporary creative landscape.
From Beeple’s sensational “Regular Animals,” Larva Labs textile-like print-and-NFT pairings to Mario Klingemann’s generative split flap display with Onkaos, the focuses in on material possibility. Elsewhere, Visualize Value presents “Self Checkout” by Jack Butcher which makes the selling of art into an art itself, while Pace Gallery‘s James Turrell presentation connects it back to the brilliance of Light and Space luminaries.
The presentation’s eclectic range is, perhaps, a testament to Scheinman’s own unconventional road to working art. Despite an academic background in political ecology and a then-intention of working in sustainable agriculture, he admits, “from afar, I always had this desire to work with technology and to engage with culture and art in a whole variety of other ways.” He later began working with entrepreneur Kevin Rose on a series of tech, culture and consumer-forward ventures. In 2021, the two co-founded NFT art platform PROOF, garnering $50 million USD in funding to launch the works of over 100 artists.
Now, standing at the head of the section, Scheinman has kept steadfast in his promise to the digital arts community. “Almost every artist and gallerist here is someone I have a many-year close relationship with,” Scheinman expressed. “The way I stay grounded is knowing that we’re collectively building this ecosystem.”
