As the week in music comes to a close, Hypebeast has rounded up the most notable music-related headlines – new releases, live performances, merch drops, fashion and footwear collaborations, and more.
pgLang Launches Project 3 Agency
Kendrick Lamar and Dave Free‘s pgLang launched its own global creative agency, Project 3. Named after the three parts of a story (beginning, middle, and end), Project 3 Agency stays true to the Project Language ethos, defined as “a new venture within the pgLang ecosystem, designed to expand creative resources for both corporate and independent businesses.” Focused on building brands externally, offering services ranging from creative direction, brand design, strategy, and content creation, to event planning and production services.
Bad Bunny x Mercedes-AMG x adidas Originals
While Bad Bunny and adidas Originals have remained locked in as a collaborative unit for a minute now, Mercedes is a new player in the mix. The trio is bringing motor sport to Puerto Rico, with Mercedes-AMG PETRONAS’ F1 car set to make a demo run across Puente Dos Hermanos on August 2.
Chance the Rapper (Finally) Announces Star Line
Chance the Rapper first breathed life into the Star Line Gallery (the project’s initial name) in the spring of 2022. Now, over three years later, we at last have a confirmed release date for the long-awaited Chance project. Now shortened to just Star Line, Chance’s years-in-the-making seventh longform studio LP is confirmed to drop on August 15. The only confirmed track we have thus far is “Tree,” featuring Lil Wayne and Smino.
Justin Bieber Stays Locked In on SKYLRK, Previews Another Sneaker
Since dropping SWAG, Justin Bieber has pivoted back to perfecting his fashion game, locking back in on his new label SKYLRK. His latest move seems to be into the soccer space, previewing a pair of new cleat-like sneakers in pastel pink and all-white colorways on his Instagram page.
Kendrick Lamar In Custom Martine Rose
For Kendrick Lamar‘s Grand National Tour, the rapper has pulled out some of his best fashion looks. The latest from Lamar is another custom Martine Rose look (which he also donned for his Super Bowl Halftime performance) – a black leather jacket stamped with a patch of a hand of face cards.
Tyler, The Creator’s Hot 97 Interview
This week, just before wrapping his lengthy CHROMAKOPIA tour, Tyler, The Creator hopped on Hot 97 for a raw, hour-and-a-half-long interview. The rapper talked about working with Clipse on “POV,” how “Don’t Tap The Glass” was supposed to be his and A$AP Rocky‘s duo name, pulling up to Kendrick Lamar’s Pop Out Los Angeles show, and a lot more.
Lil Yachty Teases New CPFM x Nike Dunks
Lil Yachty revealed a new iteration of the Cactus Plant Flea Market x Nike Swamp Sponge Dunk. Shared on his socials, Boat offered a first look at a a lineup of new colorways, each vibrant color palette complemented by mesh, corduroy, and fluffy hair.
2hollis Drops “Flash” Video
Lifted from star, 2hollis‘ “Flash” music video is just as striking as the sonic composition of the track. Directed by Noah Dillon, the cut’s official visual component is filled with strobe lights and effects.
Freddie Gibbs x The Alchemist Drop Alfredo 2 Video Game
A week after dropping Alfredo 2, Freddie Gibbs and The Alchemist have given the anticipated (and highly well-received at the time of writing) album yet another multimedia component. Joining the album’s fashion collaborations and short Tokyo crime saga film now comes an Alfredo 2 video game – free and currently accessible to play online.
The First Look at a Potential Billie Eilish x Air Jordan 4 Preview
During her London Hit Me Hard And Soft shows, Billie Eilish lowkey gave a first look at some new Air Jordan 4s. Whether the sneakers are set for an official release remains to be seen, but take a closer look and learn more in the Hypebeast Kicks post above.
