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My Toxic Trait Is Dropping $250 Whenever I Walk Into an Ulta—12 Products I Can’t Resist

My Toxic Trait Is Dropping $250 Whenever I Walk Into an Ulta—12 Products I Can't Resist

Erin Jahns ulta beauty shopping staples

As a composition-happy, magazine-obsessed girl growing up in the aughts, a beauty editor was the one and only thing I wanted to be when I grew up. It’s not lost on me how lucky I am to have actually landed the career I always dreamed of, and there really isn’t a single thing about my job that I don’t love. That being said, and this may sound strange, but I do miss the casual in-person shopping trips that made me fall for beauty in the first place. These days, so many amazing products are sent straight to my doorstep for testing (I know, rough life!) that there’s really no need for me to stop at a favorite retailer like Ulta unless I’m buying gifts or am in dire need of a specific product re-stock.

That being said… whenever I do find myself meandering the aisles of an Ulta store, I feel 15 again and have zero impulse control when it comes to the contents of my shopping basket. I rarely make it out of the store under $250 and my most recent trip featuring 12 products did a $272 number on my credit card. (Although averaging about $22 per product isn’t that bad?!) Regardless, this particular haul was too good and too worth it not to share—keep scrolling to find out which products I’d immediately add to your Ulta cart!

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