fashion-news

Well Done, H&M—I Want Everything From Your Summer Drop

I love a good bit of minimalism in the summer. Don’t get me wrong. I’m not averse to bright colours, but there’s something so chic about wearing muted tones in the heat. This year, as I won’t be heading overseas, I want to pretend I’ll be on the beaches of Ibiza or the Cote d’Azur, and H&M’s latest summer collection is going to help me do just that. The sun seems to be hanging around (I’m just as surprised as anyone) so light layers and floaty dresses are needed to fill the gaps in my summer wardrobe. Of course, I’ve found a selection of pieces that can be worn all year round if you layer them right, and some great staple pieces that you’ll find me in whatever the weather.  You Deserve to Make Money Even When you are...

Whether You’re 23 or 53, These Wardrobe Basics Are Non-Negotiable

Basics have always been part of my wardrobe, but only in the past couple of years have I truly come to appreciate them in their own right. Formerly a second thought to more statement pieces, they are now the centrepieces of my outfits. And you know what? I feel like I dress better for it. Another thing I enjoy about basics is just how versatile they are; many can be mixed and matched with one another to create effortless and chic outfits. Then, there’s the fact that they’re ageless. While age certainly has nothing to do with what you should or shouldn’t wear, I get there are some items that you might be initially tentative to wear. This comes down to years of being conditioned to think you should dress a certain way when you reach a certain age. But I&...

Zara’s Summer Sale Is Really Good—35 Finds to Save You Scrolling

One of the most anticipated events of the year has finally arrived: the Zara summer sale. Whether we’re searching for staple pieces or expensive-looking designs at a bargain, Zara never lets us down.  When it comes to sale shopping, we’ve become experts on what to invest in, always on the lookout for wardrobe gems to add to our repertoire. It’s perfectly timed for snapping up a stylish bargain for any summer holidays and breaks you might have on the horizon, too. Floaty sun dresses and light shirts to pair with staple shorts will make for easy warm-weather outfits.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to mee...

I’ve Been Waiting for These Frankie Shop Buys to Go on Sale

It’s officially the best time of the year as far as retail therapy is concerned. The sun is shining, and the summer sales are underway just in time for last-minute holiday shopping or stocking up on timeless pieces that can be worn throughout the year. That said, it’s all too easy to get swept up in the frenzy of discounts and savings, which is why, as a rule of thumb, our editors only ever buy things marked down that they genuinely considered investing in when they were still full price. This certainly applies to one brand in particular, which keeps creating covetable pieces with longevity and fashion appeal—Frankie Shop. Creating the ultimate wardrobe has a few ingredients; staple pieces that we rely on year after year, exquisite tailoring that can be elevated or relaxed...

The Cult Brand Zendaya and Hailey Bieber Are Obsessed With

Take note dress fans and tailoring aficionados, as we have a feeling you’ll be seeing even more of Esber’s brand of relaxed elegance this summer, as his brand of sweeping maxis and floaty shirts can easily be imagined at sunsets parties, dinners and weddings in sunnier climes.  While we anxiously await the first preview of the autumn winter collection to see what Christopher does next, keep scrolling to see our favourite recent Christopher Esber looks from celebs and influencers alike, and exactly where you can shop some of the best bits from the current collection. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and m...

7 Summer Outfits to See You Through This Week’s Heatwave

As anyone living in the unpredictable English climate knows, dressing for spells of warm weather can be challenging. If you’ve ever asked the age-old questions Will I need to bring a jacket? and Is that… rain? you’ll know that consistency isn’t Britain’s forte, but judging by the current forecast in the UK, the next week is looking optimistically sunny, and I am ready for it.  As someone who has now had plenty of experience in strategic layering, I thought I would take some time to share my knowledge of how exactly to dress when the mercury rises (and it does involve some sensible sleeves, just in case). From clever co-ords to reliable dresses, there’s no one formula when it comes to dressing for warm weather. And at the end of the day...

From Runway to Reality—6 Ways I’m Styling This Season’s Modest Trends

As a modest dresser, I’m grateful that designers are incorporating items in their collections that can seamlessly blend into my everyday wardrobe. For a large part of my life, I spent extra time sewing up slits on dresses, going up in sizes to get a looser fit, and resorting to ordering modest clothing from questionable international sites. Now, the modern-day consumer’s desire for comfort has resulted in more loose-fitting, oversize, and covered-up options than ever before. On the runways, we got everything from skirts-over-pants layering at Maryam Nassir Zadeh to ethereal maxi gowns at Peter Do, who continues to reign as the designer grabbing everyone’s attention during fashion month. As much as I am grateful for the recent shift ...

Celebs and Influencers Love This High Street Brand As Much As I Do

There are few things I love more than scrolling through Instagram, spotting a chic outfit on a stylish woman and then realising the look is actually affordable. Whether it be high-street, vintage or from an independent brand, there’s something so satisfying about knowing an outfit looks luxe and expensive, yet is totally within reach.  This phenomenon has happened to me a few times recently, only to discover the outfits in question were from Mango. From check blazers to leather trousers and of course, an abundance of sleek tailored coats, Mango truly excels in quality designs that look much more expensive than they are. And between Sylvie Mus, Marianne of Smyth Sisters and Yoyo Cao, so many of the chic women I follow also tend to agree.  Whether you’re on th...

These 4 Colour Trends Are About to Take Over Your Feed—I Guarantee It

It was a dreary winter, followed by a chilly spring, meaning we’ve spent the majority of the past few months dressing for comfort rather than pleasure. Between the spells of rain and unpredictable drops in temperature, it’s been easier to layer up in cosy knits in preparation for the next big turn in the weather. But the good news is, like a break in the clouds, summer is coming, and it brings with it longer days, sunny skies, and a steadily filling social calendar that you’re going to have to dust off your party shoes for.  In celebration of the new season comes a splash of rainbow tones. As we throw open our wardrobes and begin optimistically planning outfits for fabulous occasions, such as weddings, holidays and parties, we intend to ...

The Matches Sale Just Started, and It’s So Good

That’s why my heart started to beat a little faster when I saw MATCHESFASHION.COM had kicked off its summer sale this week with up to 50% off. At first glance, I knew this was going to be good—my fellow editors and I even exchanged very excitable Slack messages in disbelief at some of the pieces included. Now that I’ve scrolled through all 31 pages (yep), I can tell you with confidence this is Matches’s best sale yet. And it couldn’t have come at a better time. Just as the sun comes out and we’re heading into a “normal” summer full of events and holidays once again, this edit full of beautiful and versatile dresses, classic sandals and wardrobe staples is very, very welcome indeed.  Sales can sometimes be overflowing with o...

Trend Overload Is Out, and the Clean-Girl Look Is In—These 7 Outfits Are Proof

If you’ve done your due diligence of scrolling through TikTok for an unpreceded amount of time, then you, too, might have noticed that a new aesthetic rightfully dubbed the “clean-girl look” is trending. Allow me to preserve your screen time, as I’ve done enough scrolling for the both of us to have a true understanding of the meaning of this new buzzword. The clean-girl aesthetic is a vibe we’re all familiar with at this point. Think slick-back buns, no-makeup makeup, an elevated minimalist wardrobe, and heavy gold jewellery. It looks like you’re not at all trying, yet somehow, you look so put-together. And the best part is that if you fill your wardrobe with the right basics, you’ll barely have to lift a finger when y...

I’m a Shopping Expert—30 New-In Pieces I’d Recommend to Anyone Who’ll Listen

As a Who What Wear UK editor specifically focused on finding the very best shopping buys for you, I spend an awful lot of time scrolling through brands’ new-in sections. And when I’m not combing websites for standout pieces, I’m usually in-store trying them on, which means I get an even better idea of what new things are actually worth buying. I feel the fabrics and get to grips with the fits and detailing, all of which helps me recommend only top-tier products when I write these articles. I come across so many great pieces, but some are just better than others—like, next-level good. And those are usually the pieces that end up on my own wish list (and often in my own wardrobe, too). So I thought I’d create a space here to collate all these truly amazing new-in buys each month and pass on ...