Every so often, a new bag emerges that you start noticing almost subconsciously. At first, it’s subtle; a glimpse on the shoulder of someone impeccably dressed, an untagged Instagram post, a passing moment on a chic London street. Then, slowly but surely, it appears again. And again. Until the realisation hits: this might just be the next It bag. That’s exactly how I came to notice the The Row Peggy Clutch.
Coco wearing The Row Peggy Clutch.
It’s no secret that I’m a longtime devotee of The Row. Waxing lyrical about the brand’s elusive, impossibly elegant bags is something of a professional pastime, and I’m always alert to what might become its next cult piece. The Marlo filled the Margaux-shaped gap in so many wardrobes, the Park Tote remains my gold standard for a truly great work bag, and now the Peggy Clutch feels poised to take on a different role altogether—minimal, versatile and quietly covetable.
Mimi wearing The Row Peggy Clutch.
So what makes the Peggy Clutch so compelling? It’s the restraint. The clean, unfussy silhouette, the soft structure and the lack of overt branding all contribute to its appeal. It sits somewhere between a shoulder bag and a clutch, lending it a versatility that feels particularly relevant for 2026. Equally at home tucked under the arm for evening or worn casually by day. In a sea of statement accessories, the Peggy’s power lies in its understatement, making it exactly the kind of bag stylish people gravitate towards before everyone else catches on.
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