Burna Boy and Sporty Group Release New Single “For Everybody”
Grammy-winning global superstar Burna Boy has officially released his brand-new single, “For Everybody,” alongside a striking music film, marking the full reveal of a creative project first teased in partnership with Sporty Group.
Directed by acclaimed American filmmaker Dave Meyers, the visually rich music film serves as a moving tribute to Africa’s cultural power, blending music, sport, fashion, and choreography into one cohesive statement.
The project brings together an extraordinary lineup of African and Africa-connected sporting icons, including Eduardo Camavinga, Nico Williams, Iñaki Williams, Odion Ighalo, Claude Makelele, Christian Karembeu, Alex Song, Éder Militão, Asisat Oshoala, Cheslin Kolbe, and several others.
The all-encompassing release arrives at a symbolic moment, just ahead of the AFCON 2026 Final between Morocco and Senegal, reinforcing the connection between African music and sport on a global stage.
Fans will also witness Burna Boy perform the song live at The AFCON Last Dance, taking place today, Friday, January 16, at the Olm Souissi Fan Zone in Rabat, beginning at 20:00 local time.
Available on both Burna Boy’s YouTube channel and SportyTV, “For Everybody” reflects the artist’s long-standing mission to amplify African pride, unity, and global influence. The track carries themes of resilience, legacy, collective strength, and forward momentum, paying homage to a new generation of African icons redefining excellence both on and off the pitch.
The music film, created in collaboration with renowned choreographer Shay Latukolan and Sporty Studios, captures the emotional and physical intensity of African sport through cinematic storytelling. From dynamic athletic movement to bold fashion statements and symbolic imagery rooted in football and community, the visuals embody ambition, rhythm, and cultural identity.
“This one is for the culture — for everyone carrying our sound, our spirit, and our story around the world,” Burna Boy said.
Director Dave Meyers echoed the sentiment, describing the experience as deeply meaningful:
“Africa is a continent of extraordinary cultural richness defined by beauty, grace, and boundless diversity. Being welcomed into that space to celebrate its fashion and movement, set to the anthemic pulse of Burna Boy, was an invitation I felt truly honoured to receive.”
The featured athletes represent Africa’s strength, diversity, and global reach, reinforcing the shared identity between music and sport and the pride felt by fans worldwide.
With today’s release, “For Everybody” stands as the first full expression of the expansive creative universe Burna Boy and Sporty Group have been building, a bold cultural moment that celebrates Africa’s past, present, and future on the world stage.
Stream Burna Boy and Sporty Group “For Everybody”
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