Fashion
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You’d Never Guess These Wedding Dresses Were From ASOS
The dress came in a heavyweight fabric that hung beautifully, and with a simple and chic twisted halter neckline. Dress it up with a sleek veil or headpiece and bunch of wildflowers, and you’d never know it wasn’t a designer piece. I went onto the ASOS app and realised the e-tailer had countless other designs that would satisfy even the pickiest of brides—from sequinned showstoppers to classic lace. Clearly I’m not alone in this discovery, as in their end of year report ASOS revealed that shoppers snapped up an ASOS Edition bridal dress every three minutes during lockdown, and over 14,000 brides bought the ‘Sophia’ wedding dress to wear on their big day. That’s not a number to be sniffed at. So, for any style-conscious brides-...
These Fashion Brands Were 2020’s Biggest Success Stories
As 2020 draws to a close, there is much to reflect upon. In what has been the most unpredictable—and dare I say “unprecedented” year—the last 12 months did not play out in a way any of us expected. And although there have been many challenges along the way, this year has also created a few very worthy success stories, particularly when it comes to the fashion industry. From an increased focus on sustainable fashion to a heightened emphasis on supporting local independent labels, 2020 has certainly changed the way we perceive and purchase fashion. And of course, as in any year, our friends at Lyst have managed to collate all the analytics around exactly which brands people were investing in (and searching for) this year. Having released their much-anticipat...
The Only Designer Bags You’ll Need to Know in 2021
Distinctly at odds with our voracious buying of tracksuits, puffer coats, pyjamas, track-soled boots and house dresses, the past year has also seen a sharp increase in the volume of über-luxurious designer and heritage handbags being invested in by style-conscious consumers. It was an unexpected result considering handbags have been of little-to-no use for so many people of late, but the message from high-fashion stores is that shoppers have used this time to finally take the plunge and pick up their “forever” bags. Where contemporary handbag brands had previously been flourishing thanks to their cool trend-led designs at equally cool mid-ranging price-points, 2020 has led many to really think about purchasing even more sensibly in order to secure ...
12 (Actually) Effective Products for Hair Growth, According to Amazon Reviews
It’s a natural temptation to cave into the allure of super-long length to frame our favorite looks. The one and only hitch? The ever-so-slightly important process of actually getting that ultra-long length. For many of us, growing out our strands can seem impossible—what with annoying factors like split ends, abuse from our favorite styling tools, scalp buildup, genetics, and basically anything else that poses a vendetta against all of our long hair goals. Luckily, however, there are some effective solutions to help remedy the situation. Getting regular trims and regularly treating your hair to some hard-earned TLC goes a long way, but sometimes some extra help from hair growth–promoting products and supplements can do the trick do. We’ve heard from countless readers and f...
These 10 Tops Will Instantly Upgrade Your Jeans
I used to be a jazzy-skirt-and-plain-top girl, then life on Zoom/Google Hangout/Microsoft Teams (delete as appropriate) became the norm and I realised that all of my fancy skirts and interesting trousers were, essentially, redundant. And so the roles in my wardrobe have needed to be reversed, with tops become the centre piece and my bottom half being left to luxuriate in joggers, leggings et al. Our outfits therefore come to life from the waist up, and as such designers have become more and more focused on necklines, sleeves and intricate details to make blouses, jumpers, tanks, shirts and tees become more exciting. We’ve seen a renaissance for “nice tops” to wear with jeans and more sweater trends than I could possibly shake a bamboo knitting nee...
Every Time I Open Instagram I See This Statement Coat
If you feel like you’re seeing chessboard motifs much more than usual at the moment, you wouldn’t be the only one. From the Netflix series The Queen’s Gambit, which centred entirely on the board game and just so happened to be one of the year’s most-watched television shows, to the pattern which seem to be popping up all over social media, it seems both chess and checked prints are having a moment. When it comes to the latter, there is one ubiquitous fashion buy that is at the heart of the trend: Stand Studio’s check coat. Practically omnipresent across Instagram, we’ve seen Stand Studio’s Nino faux fur coat on more influencers than we can count. The black and white iteration has been worn by Camille Charriere, while the beige and b...
From Colours to Cuts, These Are the Hair Trends That Matter Most This Winter
Talking about the onset of deep winter can be fairly stressful when you’re still enjoying a few last chilly-but-sunny days and the lovely relishes that come with it: walks that be taken up until 4 p.m. We’ve been thinking about how the plunge into this slow and cold part of the season can affect our skincare routines, wardrobes and nail games, and hair colour can be adapted as we prepare to ring in the new year. (If you’re so inclined, of course.) ICYMI, we already published a pretty extensive guide to 2020 autumn hair colours, but we thought we’d round it out with an expert-led side serving of haircut, hairstyling, and hair accessory inspiration. Below, we’re recapping the colour trends we discussed earlier th...
Glamping, Anyone? The North Face and Gucci Collaborate For a Lush Outdoor Experience
The North Face is teaming up with Gucci for a clothing collaboration that celebrates adventure in the great outdoors. The Italian luxury giant teased its upcoming collection with the American outdoor recreation company in a short fashion film that follows a group of stylish hikers who set up a camp site by a lake. This will be Gucci’s first collaboration with another clothing brand, and its first attempt at designing technical wear. The North Face is becoming more premium, with previous collaborations including MM6 Maison Margiela, Junya Watanabe, and streetwear brands like Supreme and Brain Dead. Gucci will be the largest luxury brand to collaborate with The North Face, and described their new project as a celebration of the rich heritage of both brands, according to WWD. The North ...
Fashion Buyers Are Genuinely Excited About These 2021 Trends
Thanks to my power-hungry nature (a true Capricorn to the end) I’d love to say that fashion editors are the most powerful people in the industry. But that’s very much not the case. There is a group of people that has a bigger influence over how we shop: Fashion buyers. Those who specialise in this role, especially for luxury retailers, spend a lot of time behind the scenes working out just what the public want to spend their money on. They have impeccable taste and understand just what it is about a certain designer, collection, It bag or pair of shoes that will make shoppers part with their cash. It means then that I always want to know what buyers are after when shopping the new season as it’s a good indication of what is likely to be incredibly popular in a c...
These 5 Brands Make the Most Joyful Clothes Out There
Designers faced huge challenges when designing their spring summer 2021 collections—not only because of logistical and practical barriers, but also because they were creating clothes for a year that has many question marks over it. One common theme across all the collections was joyful, fabulous clothes designed to make you, and others, smile. “We have may found ourselves dressing to look good, but now we dress to feel good. Our buy will adapt to this by embracing a casual shift without losing speciality,” says Liane Wiggins, Head of Womenswear Buying at MATCHESFASHION. “We have seen our customers engage more and more with joyful fashion and uplifting pieces. There is definitely an appetite from our community to dress up again. It has been incredible to see the ...
The Hardest-Working Staples to Buy Now and Love Forever
As an editor of a fashion website, I spend a lot of time reporting on new trends, new labels and new ways to wear things. However, sometimes you really never can beat a classic, and it’s arguably more important to build a wardrobe that you’ll love for years, if not decades. Thinking of the longevity of your purchases not only is a way to have a more sustainable approach to fashion but will also help you to carve out a style that is timeless and feels truly you. The idea of a capsule wardrobe created a real buzz around 2014 when a number of industry figures promoted a compact closet built of pieces that all perfectly match. There are some items that we think will always rise high above trends, making them the perfect pieces to invest in and add to your capsule (or not-...
Trust Me—These Will be the Most Requested Hair Colours in 2021
The truth is, while it might seem as though our hair has been put through the wringer, for most of us, the situation isn’t as bad as we think. In fact, several hair stylists I have spoken to this year have been surprised to find out that a lot of their clients’ hair is healthier than ever before. Why? Because we’ve been giving our strands a serious break. Less heat styling, colour treatments and bleach application, as well as many of us turning to nourishing at-home masks and serums means that our hair is in a much stronger state than it was this time last year. And while we sadly didn’t get to live out our hair colour dreams this year, things are looking up for 2021. With the hope that we can get back in salon chairs on a regular basis again soon, our strands are finally ready for a ...
