Fashion
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These Will Be the 10 Biggest Skincare Trends of 2021
Ask anyone what type of skin they have and most of us will reply with sensitive, oily, normal, or dry. And traditionally, that’s the way that many of us still shop for our skincare products. However, consumers are becoming increasingly aware that this general approach to skincare just isn’t delivering when it comes to results. After all, our complexions are, well, complex. “We are all different and so is our skin… One size does not fit all,” says Ben Esdaile, MD, consultant dermatologist at Skin + Me. Esdaile believes that 2021 will be all about “tailor-made and custom-blended skincare prescribed for the individual based on their skin type, life stage, skin concern, and lifestyle.” That way, consumers will truly get the results they are looking for. For this to work, skincare needs t...
Is Recycled Polyester Better For the Planet? We Consulted the Experts
Ever since starting my sustainable fashion journey, I have been investigating the clothing on my wish list with an eagle eye. The second thing I look at when buying new clothes — after the price, of course — is the fabric a garment is made from. And if the composition says “polyester,” my bank card says “absolutely not.” Polyester is essentially plastic, but is recycled polyester — a popular material used in activewear, loungewear, and puffer jackets — a better alternative? We checked in with sustainability consultancy Eco-Age to get you informed before your next purchase. Virgin polyester is one of the most widely used fabrics in the world because it’s easy to clean, quick to dry, and doesn’t need any land space to be cultivated. However, it’s mad...
25 Looks That Might Tempt You Into Having a Pixie Cut
If long hair has been your thing for as long as you can remember, 2021 just might be the year you make a change. Take me, for example. I’ve had long hair my whole life (with the exception of one not-so-chic VB-inspired bob), but something about how wonderfully undone and effortlessly stylish short hair can be means the idea of chopping it all off is really starting to appeal to me. It might have something to do with the blunt bobs I’ve been seeing around, but I’ve never been more inspired to chop all of my hair off and go for a shorter style. And while a bob might seem like the obvious choice right now, going even shorter is equally as chic—and it seems I’m not alone in thinking so. Yes, that’s right. I’m talking short, short. Pi...
If We Had to Shop for All Our Outfits in One Place, It Would Be Here
Although we may not be heading out to buzzy restaurants or able to showcase our most recent buys in the office these days, that doesn’t mean there aren’t any excuses for a great outfit moment. It could simply be layering up for your daily walks, or even just popping on a fresh leggings and sports bra set for yoga, but there’s something undeniably mood-lifting about getting dressed that feels important to hold onto these days. We get it, it’s not always easy putting effort into a look no one’s going to see, but the one brand helping us stay excited about our wardrobes at the moment is Free People. Somehow they’ve managed to nail exactly what we want our closets to look like right now: full of chic but comfy park-ready layers, dreamy loungewear and motivation-enhancing activ...
These Tops Keep Selling Out—but I’ve Just Found the Perfect One for £28
Here at Who What Wear, we fancy ourselves as somewhat experts when it comes to spotting microtrends. The kind of looks that are distinguished by something as small as the texture of a fabric or the placement of a button. In the past, we’ve waxed poetic on microtrends ranging from countryside prints to statement embroidered cardigans, though this winter there seems to be a new, subtler trend on the block. From designer to high-street, sweetheart neckline knits are gaining quite the fashionable fanbase right now with influencers across the globe embracing the flattering silhouette. It’s a blink-and-you’ll-miss-it kind of detail but manages to instantly elevate a winter knit, bringing a modern, contemporary element to the item. You Deserve to Make Money ...
Holly Willoughby Just Wore An M&S Outfit In Our Favourite Spring Colour
Given the rainy weather we experienced over the weekend, it can be easy to feel like we are very much still in the depths of winter. Though as we enter the first day of February, I’m choosing to take the optimistic approach and celebrate the fact that we are one (albeit small) step closer to spring. Holly Willoughby seems to have to similar mindset, as the television personality is already updating her wardrobe to include some spring shades. Over the weekend Willoughby posted an image of herself wearing a full look by Marks & Spencer which included a pastel green coat, alongside a merino-wool knit in a similar shade. Holly then finished the outfit with white jeans and lace-up sneakers. Ever the ray of positivity, Willoughby accompanied the image with the capt...
72 Nail-Art Pictures We’ve Saved for When Salons Re-Open
From the often velvet-covered chairs to the glass bottles of beautiful colour lined neatly on marble-effect shelves, there’s many things that make a visit to the salon a magical experience—and one we’ve sorely missed. However, once salons are allowed to open their doors once again, we intend on taking full advantage of our appointment with our nail technicians. How, you ask? By opting for some stunning nail art that we could never create ourselves at home. Remember when nail art consisted of water-painted flowers and glittery dragons? Those were the days. However, after its short-lived moment in the early noughties, nail art really dropped off the grid for a little while. In stark contrast to the grandeur and excess of embellished talons and intricate patterns, for t...
Bigger Isn’t Always Better But With This Trend It’s Absolutely the Case
Most trends start life as just that—trends. By definition, a trend is a development or change, and as such, we expect trends to do the same; evolve into something else or, in some instances, veer off entirely. However, some trends prove themselves to be more than fleeting; some have staying power. And the puff sleeve trend is one such example of a look that’s had a longer shelf-life than many of us expected it to. The puff sleeve trend first cracked the fashion veneer in 2018, when ’80s references raved the runway. We gladly bought into it, fully aware that it would likely be replaced by another detail of note the following year, no matter how pretty it is. Fast-forward to 2021, however, and the supersize sleeve is still just as popular as ever. You Deserve to Make Money E...
I’m No Makeup Artist, But These Simple Products Are All I’m Using In 2021
I can’t fight it anymore, I’m a cream makeup girl through and through. While powders can be messy, time-consuming and downright dulling, cream products are quick, fool-proof and leave skin looking, well, like real skin should. In fact, every makeup artist that I have turned to for help over the years have all told me the same thing: If you want a quick, glowing face, cream makeup products are the way forward. As a result, this year I’m putting my fiddly powders and pigmented liquids into storage and instead embracing a quicker, more natural makeup look. So, if you’re anything like me and want to keep things simple and glowy this year, keep scrolling for the best cream makeup products around. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a ...
This Vase Is All Over My Instagram Feed, and I Want One Too
It’s weird that I’m writing about a vase that looks like a butt, but these are weird times (oh, how I wish I didn’t have to write that sentence over and over), so why the hell not? The vase in question is a creation by designer Anissa Kermiche. It is quite the Instagram-influencer favourite. Both Monikh Dale and Pandora Sykes, who have impeccable taste when it comes to interiors, own one. And right now, as we continue to spend a lot of time indoors, it makes sense that we’re looking to spruce up our interiors. While it’s the Love Handle vase that’s the most popular item, the designer also has a great candlestick and another vase named Breast Friend—no prizes for guessing what that’s based on. They come in an array of colou...
I Love Jeans, and Have Saved These 21 Denim Outfits to Copy In 2021
Despite my very best efforts, I have fallen into a rut when it comes to getting dressed for working from home. I currently alternate between two pairs of jeans, and three jumpers, but am now itching to switch things up and find some new ways to style my denim staples. I’m not talking about anything radical here, as I’ll still be sat in my living room—but little styling tweaks that might help me fall in love with my jeans again. Below I’ve found 21 styling ideas that I plan on copying (again and again) in 2021, and many revolve around basics like breton tees, polo tops, Oxford shirts and knitted vests. Earlier this month my colleague Elinor wrote about the key new denim trends for 2021, speaking to denim experts from both 7 For All Mankind and & Other S...
The Return of This Controversial ’90s Trend Has Divided Our Team
Everyone on our team agrees that it can look chic (we have plenty of evidence to support this). What we can’t seem to understand is its actual purpose. “For me, there should be more of a distinction between arm warmers and boleros,” says our assistant editor, Nell Block. “Arm warmers implies that it’s just on the arms whereas a bolero is akin to a little jacket, which is fine by me. If you’re going to wear arm warmers in the truest sense, wouldn’t you just wear a jumper?” “If I’m cold, I’d grab a jumper,” says editor Emma Spedding. “This is a look that’s aesthetic over function, which is cool, but let’s not dress it up as anything else.” Let...
