Fashion
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I Only Had One Haircut in 2020, But This Product Is Keeping My Hair Healthy
From trimming my own fringe to learning to embrace my ever-increasing grey hairs, 2020 was a real journey of self-discovery when it came to my hair—with plenty of lessons learnt along the way. (Namely that it isn’t possible to cut your own hair into a sharp, sleek bob using just a pair of kitchen scissors and without a mirror.) Thankfully, I quickly realised that dramatic restyles weren’t my area of expertise and instead turned my attention to finding the best at-home hair products to keep my strands feeling healthy when they’re well overdue a haircut. The result of my search? It turns out I’ve been neglecting an entire category of haircare until now and these underrated products have been making a big difference to my hair—especially as I’...
The Under £100 Designer Buy I’m Going to Live In This Spring
I have never really been into logo or slogan T-shirts as an adult, but perhaps it’s because I wore so many terrible ones as a teenager that I’ve been semi-scarred for the last 15 years. Anyone remember those ‘Boys Are Stupid Throw Rocks At Them’ T-shirts from the brand David & Goliath? So dubious. Or the slightly less offensive craze for the Paul Frank monkey? Those were the days. I have pretty much steered clear of them ever since—that is until Ganni had its say. Of course it would be Ganni, the cult Scandi brand beloved by fashion girls everywhere, that would lure me back back into the logo tee’s loving arms. Last year the brand dropped a collection of logo t-shirts, that included whimsical motifs such as clover leaves, smiley faces (very ̵...
7 Danish Brands Every Fashion Editor I Know Wears
I guarantee that if you asked to look in any fashion editor’s wardrobe right now (over Zoom, of course), you’d spot at least one Danish brand. Over the past few years, the country’s influence over how we get dressed cannot be understated. From older brands that have been given a makeover to newer designers that have become Instagram favourites, it’s hard to ignore the impact this part of Scandinavia has had on the fashion industry. With Copenhagen Fashion Week once again on the horizon (in a digital-only format), we’ve looked at all the brands that we honestly can’t get enough of. We often think of Scandinavian style as being a homogenous minimalist style but that’s actually not true. While Swedish people might opt for a more minimalist,...
Whenever I’ve Worn This Perfume My Friends Always Ask Me About It
Having written extensively in the past about how much I love perfume, I’ll try my hardest to prevent this piece from becoming an ode to my fascination with fragrance. From cult £165 fragrances to affordable hidden gems from the high street, I’m not fussy about brand or price point when it comes to scent but I am fastidious about the fact that whatever I’m wearing must smell incredible. My main criteria? For a perfume to take up permanent residence in my stash it should spark happiness whenever I wear it and it must smell unique; I’m not in the market for fragrances that can be easily duped. A scent that literally turns heads isn’t essential—I’m not an egomaniac after all—but I have to say that there’s one bra...
Invest in These Minimalist Boots and All Your Outfits Will Look 10 Times Sleeker
Searching for the perfect pair of boots is long, arduous work. There are heel heights to consider and toe-shapes, how far they climb up the leg, and then, of course, there are countless colours to choose from. But let’s simplify things for a second. It’s widely agreed that black boots make for the most versatile, so let’s focus on that. Then the heel; it’s nice to have a little bit of height but, as much as we’d like it to be otherwise, we certainly don’t have any real need for a heel over the size of two inches right now. Ankle-grazing boots work well on all women, so let’s filter that in. and as for toe? Well, nothing looks quite so sharp as a pointed one. Put all of these factors together, and what do you get? The closest thing to the perfe...
From the Runway to the Big Screen, This Is the Most Iconic Nail Polish Ever
If you haven’t tried one for yourself, you’d be forgiven for thinking that the appeal of Chanel nail polishes is their designer name, but that’s not the case. The preferred lacquer of countless session and celebrity nail artists, Chanel nail polishes are known for their ultra-glossy finish, quick setting times, and hardwearing durability. But which are the best Chanel nail polishes to invest in, and which are the most popular? To find out, we reached out to Chanel and big names in the manicure world who use them daily to find out. Direct from Chanel HQ, we quickly learned that Rouge Noir is indisputably its most popular and iconic nail shade. Chanel launched Rouge Noir, a very dark reddish black, at its autumn/winter 1994 show in Paris. The colour was virt...
I Hate Foundation, But I’ve Just Added These 15 To My Makeup Stash
Few things in life make me happier than good skin days. Waking up in the morning, looking in the mirror and being met with a flawless, glowing complexion sparks a feeling that can only be described as pure elation. The luxury of not having to slather my face in a greasy layer of pore-clogging foundation is the sort of stuff skin dreams are made of. But the reality is, such days are rare. Most of the time, I wake up to a drab complexion that features pigmentation, discolouration and the remnants of post-breakout scarring, and the only thing I can think about is how to cover it all up. This is where my problem lies. I have spent my life desperately craving the results that a layer of glowy foundation promises, but simultaneously resenting the stuff. First of all, I like m...
Over 140 Years On, These Jeans Are Still the Coolest
Although the emergence of youth culture propelled the brand to become popular in the mid 1900s, by the mid ’80s, it was struggling, and sales started to decline. However, Levi’s enlisted the help of advertisers John Hegarty and Barbara Noakes, who created the famous 1985 launderette ad to appeal to the MTV crowd. According to WGSN, the reasoning behind the ’50s-themed advert, in which a man strips off down to his boxers in order to wash his shrink-to-fit 501 jeans, was because the teenage demographic was obsessed with retro Americana. By the end of the ’90s, Levi’s hit a peak with sales at £6.2 billion thanks to its youth-orientated ad campaigns, including this one featuring a then-unknown Brad Pitt. You Deserve to Make Money Even When you are looking for Date...
I’m An Interiors Expert, and These Trends Make a House Look 10 Times Cooler
I am Laura Hunter of @nofeaturewalls and I’ve been documenting the pattern-tastic and heavily floral renovation of my house in Oxfordshire for the past 18 months on Instagram. I describe my style as Jamaican nan cottage-core, which means I like quirky and eclectic homeware placed in a floral wonderland so expect a lot of colour, pattern, wallpaper and Morris and Co. I also write the interiors blog NoFeatureWalls.com which focuses on wallpaper and how they can serve as the perfect backdrop to clothes—move over generic white-wall shots! I am big fan of a pattern clash and I have had enough of the minimalistic trend when it comes to both interiors and fashion. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should b...
From Diana Ross to Jen An: These Are the 24 Best Denim Outfits Ever
Denim lovers, jeans aficionados and people who just really love a great pair of cutoffs, today is your lucky day. We’ve put together a list of really great, iconic in some cases, denim outfits. Before we get started, however, there’s one point that’s worth noting: we’ve mainly stuck to women’s outfits. While there are a plethora of well-dressed men wearing jeans (Marlon Brando, James Dean et al), not enough space is dedicated to the coolest denim outfits as seen on women, and boy, have we found some doozies. Over the past few decades, since jeans became a wardrobe staple for quite literally everyone in the world, there have been some incredible outfits as seen on the A-list. From ’90s Jennifer Aniston in Friends to Diana Ross partyin...
We Called This Non-Skinny Jeans Trend Ages Ago and, Well, We Were Right
If you read Who What Wear on the reg, you’d know that we tend to make a lot of trend predictions. Based on what we saw coming down the runways, infiltrating Instagram, and landing at our favourite retailers, we called out the next big non-skinny jean trend when it was first bubbling up. Well, that was at the start of last year and cut to the present-day where the denim trend in question—high-rise wide-leg jeans–have fully taken over the fashion scene. I’ll just say it: we were right. If you don’t already know what we’re talking about, these full-length jeans are defined by a trouser-like wide leg and a waist-cinching high rise. We know that wide-leg jeans can be intimidating if you’re used to wearing more fitted sty...
After the Longest January in History, Here’s What to Wear in February
After perhaps the longest January on record, we’re all ready for the arrival of February. Ordinarily, February brings with it the excitement and buzz and sometimes bonkers outfits of fashion month. While there are still shows and presentations happening virtually, it’s safe to say we’re in need of inspiration more than ever. Most of us are already looking forward to spring so that we can wear pretty colours, floaty dresses, and chunky sandals that are tempting us in our favourite retailers’ new-in sections. Still, February calls for ensembles that will help keep the lingering chill at bay, and striking a balance between springlike and cosy isn’t always easy—at least, it wouldn’t be without these ensembles at our disposal.&n...
