Fashion
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These Feel-Good Knits Will Instantly Elevate Any Outfit
Rule number one of dressing for the English winter? Never underestimate the outfit-transforming powers of a statement knit. It’s a tenet that is sure to become increasingly relevant as we enter our first winter with the backdrop of social distancing and as jumpers start to become a key source of creativity (especially if Zoom has anything to do with it). While in previous years coats were the hero item of the colder months, it feels as though the limitations on outdoor events and commuting will mean that what lies beneath will get all the attention. More often than not, I’ll throw on a jumper at some point during the day when I’m working from home, but there’s something about a bright colour or fun print that makes the process so much more enjoyable. Simple jeans a...
Ganni’s Trending Summer Dress Just Got a Winter Update
If there was one designer dress that got the most love over the course of summer 2020, it would have to be Ganni’s seersucker midi dress. Flattering (thanks to the smocked bust), stylish, and coming in a range of feel-good shades, it quickly gathered a legion of fans who wore it out and about during this year’s heatwave. As is often the case with our favourite summer dresses, the moment autumn arrived, we wished there was a cold-weather version of the Ganni gem. Well, the brand has just answered our fashion prayers. Coming in the same fit, length, and checked fabric, the winter iteration features longer sleeves, which makes it perfect for cooler days. This baby is just begging to be worn with this season’s track-sole boots, a roll-neck, and a duvet coat—perfect for a chi...
5 Ways to Wear a Duvet Coat If You’re Not Usually a Puffer-Coat Person
It’s hard not to walk down the street right now and not spot a puffer coat, and really, who can blame us? Insulating, waterproof and versatile, when it’s cold and drizzly outside they’re all we want to be wearing. A longline puffer coat is essentially the only socially acceptable way to wear a duvet to the supermarket. Who knew fashion could be so comforting? Saying all this, I also can understand why some people have been resistant to give this trend a go (I was one of them), but thankfully this winter the puffer comes in various iterations so it’s by no means one-size-fits-all. For example, look at this season’s quilted puffer, which offers less bulk than the traditional style but still packs plenty of cocooning appeal. Or, why not be inspired by the elegant...
The Best High-Street Buys We’ve Seen on Instagram This November
The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (aka after we’ve bought our faves). Our skills are so attuned that more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or natural desire to wear a particular thing or ...
How to Stop Biting Your Nails, According to Someone Who Knows
I’m going to let you in on a little secret: Every beauty editor feels like a bit of a phony sometimes. You see, the truth is beauty is just far too broad of a subject for any one editor to know every detail of every facet. Take, for example, the subject of skin. We know that we have to advise and inform others on products for all skin types, even when we can’t relate. Just because my skin is naturally oily and sensitive, it doesn’t mean I don’t have to ever research and write about dryness and acne. Although us beauty eds are extremely well versed in such topics, it’s easy to feel like a bit of a fraud when we haven’t experienced something first-hand. For me, it has always been especially difficult to write about nails. Why, you ask? Well because for the majority of my career, I have...
I’m a Shopping Specialist—These Are My 7 Go-To Brands for Chic and Cosy Knits
If there’s one item I’m living in right now, it’s unquestionably sweaters. Chic and cosy for the crisp cold-weather season, I’ve been styling mine with everything from joggers to jeans, slip skirts to pyjama bottoms—they never fail to add a comfy and cool touch to my ensembles. As fashion market editor, I certainly do my fair share of testing, trying, and buying a myriad of sweater brands—from luxury designer knits to fast-fashion finds, and smaller independent brands—I’ve come to learn a thing or two about what brands are worthy of your pocket. So if you happen to be on the hunt for a new sweater this season, below I’m sharing some of my favourite go-to brands I reach for time and time again—whether it’s for their value, quality, or beautiful silhouettes—these deserve a place in you...
12 Ways I Plan On Styling My Jeans In 2021
Despite my very best efforts, I have fallen into a rut when it comes to getting dressed for working from home. I currently alternate between two pairs of jeans, and three jumpers, but am now itching to switch things up and find some new ways to style my denim staples. I’m not talking about anything radical here, as I’ll still be sat in my living room—but little styling tweaks that might help me fall in love with my jeans again. Below I’ve found 12 styling ideas that I plan on copying (again and again) in 2021, and many revolve around basics like breton tees, polo tops, Oxford shirts and knitted vests. Earlier this month my colleague Elinor wrote about the key new denim trends for 2021, speaking to denim experts from both 7 For All Mankind and & Other Stories. Much l...
These 14 Beauty Gadgets Actually Make Your Skin Glow
At some point in the past few years, skincare got very technical. Arguably, it started with Clarisonic’s innovative cleaning brush just over a decade ago in 2009, but even then, it was only diehard beauty fans who invested. Today, while we might all be up on our vitamin C and hyaluronic acids, when it comes to gadgets, we’re not all there. At the beginning of 2020, however, the Business of Fashion reported that plenty of huge beauty brands were getting in on the tech scene. Then, the pandemic hit, and while in recessions lipstick sales notoriously go up, this time it was skincare that had the boost, not makeup, which provided a perfect storm for people to invest in skincare gadgets. According to CurrentBody, an online beauty retailer for skincare products, gadgets are one of th...
If You’re Thinking of Investing in a Watch, We Recommend You Make It This One
When it comes to gifting (and yes, scarily we are well into that time of year already) there are few pieces more special to give, or receive, than an iconic watch. Whether you’re celebrating a milestone (the perfect excuse for self-gifting), looking to add an investment piece to your Christmas list, or perhaps to a special someone’s wrist, finding a timepiece that is at once modern and timeless is key. At Who What Wear, we know that when shopping for luxury in particular, you want a considered piece— something design-led and unique but with last-a-lifetime quality. Searching for such a piece can often involve endless research and decision-making. But, that’s where we come in. We know it’s our job to recommend to you the best of the best, so let us introduce you to Rado’s True Thinline col...
15 Gifts From Our Editors’ Christmas Shopping Lists
Emma wears Coach Leather Coat (£1400) and Beat Bag (£550) The lead-up to Christmas is going to be hugely different this year—instead of a stream of work parties, friend reunions and trips to Winter Wonderland, most of us are just thinking about the people we really want to be able to see and spoil with love on Christmas Day. Coach has centred its entire Christmas campaign around this sentiment, with Jennifer Lopez and Michael B Jordan inviting us into their homes, for a glimpse of what a family Christmas looks like to them. You might expect JLO to spend December in sequins, sequins and more sequins on a fabulous private beach somewhere, however in these images we see Jennifer in a more relaxed setting, in her back garden with her mother Guadalupe, and children, Emme and Max, while wearing...
These Loafers Are the Most Sought-After Item Right Now
The iconic Prada triangle logo is an image known the world over. From saffiano leather totes to mini nylon cross-body bags, brand’s emblem is an instantly-recognisable symbol of designer luxury. In recent years, the triangle logo moved beyond simply handbags and is now appearing across clothing, hair accessories and hats. This season, it also features prominently across the label’s footwear collection, with Prada’s new logo branded loafers gaining an almost cult status among the fashion set. Created in both black patent leather as well as more pared-back tones, Prada’s loafers have captured the attention of Pernille Teisbeak, Gosia Boy and more, even appearing on the feet of a few Paris Fashion Week attendees in October. Although loafers are quite a timeless classi...
These 10 Beauty Gadgets Actually Make Your Skin Glow
At some point in the past few years, skincare got very technical. Arguably, it started with Clarisonic’s innovative cleaning brush just over a decade ago in 2009, but even then, it was only diehard beauty fans who invested. Today, while we might all be up on our vitamin C and hyaluronic acids, when it comes to gadgets, we’re not all there. At the beginning of 2020, however, the Business of Fashion reported that plenty of huge beauty brands were getting in on the tech scene. Then, the pandemic hit, and while in recessions lipstick sales notoriously go up, this time it was skincare that had the boost, not makeup, which provided a perfect storm for people to invest in skincare gadgets. According to CurrentBody, an online beauty retailer for skincare products, gadgets are one of th...
