Fashion
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This Brand Has Just Dropped the Feel-Good Collection We All Need Right Now
We may not be going out much right now, but fashion still has an important role to play in our day to day lives. One thing we learnt from spending months inside is that what we choose to put on in the morning can have a huge effect on our outlook on the day ahead. Sweater sets and workout leggings were a revelation to begin with (and, of course, still a great fallback for those days when comfort is key), but after a while we found joy in turning back to dressing up to make us feel good. That means anything from adding a jazzy top to leggings to provide an injection of productivity for a long day of Zoom meetings, or even changing into a sparkly dress to enjoy a night in front of Strictly. Right now, then, as we head into what feels like it might be a rather long winter, turning ...
The Only High-Street Winter Buys You Need To See This Season
Much more than your average November, there’s a definite sense of trepidation in the air as we enter into winter 2020. While it might be tricky to find big things to look forward to, we will always have small pleasures: the comforting warmth of a woolen roll neck or the toasty appeal of fleece-lined slippers. It might be dark and it might be cold, but let us not underestimate the mood-boosting powers of cosy, cold-weather style. Whether you’re looking for a cocooning puffer coat or a pair or sturdy boots, thankfully the high street has delivered on all fronts this season. From Arket’s sellout puffers and Mango’s western-inspired tassels, to COS’s winning coats and Gap’s classic cashmere, scroll down to see and shop the...
It’s Official—These Are the Most Coveted Fragrances Right Now
Finding a scent you’re obsessed with can feel as if you’re searching for the Holy Grail. There are a lot of theories and opinions out there, but unearthing the one set to become your signature? It’s a process that takes dedication and, sometimes, a bit of an investment. This is altogether more difficult when you consider the sheer number of fragrance options out there. Of course, it all comes down to personal preference, but who has the patience and the downtime to spritz your way through them all (especially with today’s restrictions)? Luckily for you, we’ve begun investigating which perfumes are the most searched for right now, all in an attempt to help you narrow your search. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what ...
Our Epic Guide to the Best Christmas Gifts for Women, Whatever Your Budget
Although some may feel like it’s too early to start thinking about Christmas shopping, we feel it’s only right to remind you that, for many, there’s potentially only one more payday between now and December 25. So it makes sense to start thinking about it now—not only to spare you the stress that comes with leaving it to the last minute but also to ensure that your money goes as far as you need it to over the next couple of months. That’s where we come in. We donned our (chic) elf outfits, and in an attempt to make this endeavour easier on your part, we’ve assembled the very best Christmas gifts for her in one place, all of which we’ve neatly categorised by budget. For the women in your life—who can often be tricky to shop for—we’ve found a pr...
This Trending Coat Is So Warm It Almost Feels Like A Sleeping Bag
If our statistics are anything to go by, lockdown 2.0 is seeing a surge in sales of puffer coats. We’ll have to wait and see if there will be the same increased demand for jigsaws and Farrow and Ball paint, however judging by the sales referred by Who What Wear over the past few days, everyone is on the hunt for the warmest coat they can find. With walks with one person outside of your household still permitted this lockdown, warm winter outfits have never been so vital. I have been on my own hunt to find the perfect puffer coat over the past week, and after hours of trawling, I settled on the maxi down coat from Arket. If my social life is going to be al fresco in November, I want to be cocooned in as much padding as possible. It comes in black and camel, and has a c...
The Craft: Legacy’s Costume Designer Used Nature’s Elements to Create a Modern Teen Witch Wardrobe
The Craft: Legacy has an impressive act to follow. While the magic of the original ’90s classic is unmatched, the newest addition to The Craft film series is a modern take on the teen witch story. Beyond themes of embracing personal power and stepping into womanhood, director Zoe Lister-Jones’s sequel explores intersectionality and elemental magic — reflected in the coven’s contemporary style by costume designer Avery Plewes. “I think it’s a spiritual process for a lot of people,” Plewes told POPSUGAR when asked what magic means to her. “Magic is about embracing your power within, and sort of getting in touch with your desires.” Plewes loved The Craft growing up, and thinks Lister-Jones did “a really good job of creating unique characte...
From Instagram Feeds to the Chic Bathrooms, This Cult Beauty Brand Is Everywhere
The term ‘cult beauty’ gets thrown around a lot, so, when we use it here at Who What Wear, we do so with consideration. However, if there’s one brand that has undoubtedly reached cult status, it’s Aēsop; the Australian luxury skin-, hair-, and body-care emporium, whose products have gone on to become essentials in just about every cool-girl’s bathroom cabinet. Aēsop was born in 1987, when its founder, hairdresser Dennis Paphitis, started blending essential oils into hair products. He started with just four products and, thanks to their heavenly scents and rich, nourishing effects, demand grew amongst is clientele for his homemade formulations. Fast-forward to 2020 and the brand is one of the most prominent players in the global skincare market, boasting almost 100 products in its aesthetic...
I’m a Fashion Editor—Here Are the Autumn Basics I Get the Most Compliments On
I’m always the most inspired to get dressed when a new season rolls around. Yep, it means that many of the trends I’ve been eyeing from the runways are finally starting to drop and I can start mixing them into my personal wardrobe. And that’s exactly what I’m doing this autumn. While I would normally be snapping up more statement-making pieces, I’ve been interpreting the trends by restyling many of the basics sitting in my wardrobe and adding in a few fresh finds for the new season. One thing I can guarantee—all of the pieces ahead earn major compliments every time I wear them. From the Instagram-inspired way I’m styling a sweatsuit to the comfortable jeans I can’t stop wearing to the boot trend I won’t stop talking about, here, see how I’m wearing some of my favorite autumn fash...
Burberry Teams Up with Marcus Rashford to Support Youth Charities in London and Manchester
Burberry is partnering with English footballer Marcus Rashford MBE to support numerous youth organisations in London and Manchester, and charities with a global reach. After campaigning heavily over the summer to ensure that the government continue to provide free school meals to young people affected by the coronavirus, the Manchester United and England striker was approached by Burberry to fund local and international youth organisations that hold a special place in Rashford’s own journey. In honour of Rashford, Burberry will continue working with London Youth to fund grants and programmes for fifteen youth centres that will “make a positive impact in some of London’s most deprived communities,” says Burberry in a press statement. The heritage fashion house is als...
The 9 New-In Pieces I Really Love This Week
We created What to Buy Now to bring you a concise edit every Monday of the items we really love—from the high street, designer labels, vintage gems you can buy online and even charity-shop treasures. We’re constantly scanning the most stylish online stores so you can feel safe in the knowledge that you won’t miss a thing. We know that your fashion requirements can vary massively from season to season, whether you’re looking for an immaculately tailored staple, an affordable sundress or the perfect pair of shoes. So not only will we cover all the bases, but as ardent believers in mindful consumption, we’ll make sure everything we include will look just as fresh in a year’s time as it does now. Of course, we’ll also bring you those piec...
I’m a Modest Dresser—Here’s How I Master the Tricky Art of Layering
This obviously isn’t news to anyone, but layering is key when it comes to cold weather. It’ll keep you comfortable on the days where the weather just can’t seem to stay consistent, and if you prefer to dress modestly like me, it’ll help you adapt to current trends without stepping out of your comfort zone. As someone who layers year-round (yes, even in the summer!) I’d say you can basically consider me a professional at this point. But unlike how easy street-style stars and the outfits in your Instagram saved folder can make it seem, putting together a perfectly layered outfit can be a bit of a lengthy process. If you’re wondering how to make that process easier, then you’ve come to the right place. From implementing different styling tricks into my routine to try...
From Instagram to the Chicest Bathrooms, This Cult Beauty Brand Is Everywhere
The term ‘cult beauty’ gets thrown around a lot, so, when we use it here at Who What Wear, we do so with consideration. However, if there’s one brand that has undoubtedly reached cult status, it’s Aēsop; the Australian luxury skin-, hair-, and body-care emporium, whose products have gone on to become essentials in just about every cool-girl’s bathroom cabinet. Aēsop was born in 1987, when its founder, hairdresser Dennis Paphitis, started blending essential oils into hair products. He started with just four products and, thanks to their heavenly scents and rich, nourishing effects, demand grew amongst is clientele for his homemade formulations. Fast-forward to 2020 and the brand is one of the most prominent players in the global skincare market, boasting almost 100 products in its aesthetic...
