Fashion
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The Cult £24-Serum That Has Completely Transformed My Skin
There came a pivotal point during lockdown when I began a huge life purge (I’m certainly not the only one). My wardrobe and the dreaded cupboard under-the-stairs were subject to a crazed woman on a cleansing mission. I needed to own less and I wanted the things I own to serve me (it was very Marie Kondo vibes). Then there was my skincare collection; a mish-mash of cult products that seemed to take up space rather than actually make a discernible difference to my face. I had to ask myself: what is it I actually want my skincare products to do? The answer was simple, I wanted to glow. Blame Instagram, but I wanted to be reminiscent of those dewy, close to translucent women on every brand’s mood board. So I turned to cult favourite Glossier’s Vitamin C ‘Super Glow’ serum. After all, that’s Gl...
How Londoners Are Really Dressing This Autumn
In the grand scheme of things, the lack of new fashion images is hardly a big sacrifice in 2020, but I have to admit that I have missed the usual stream of red carpet, street style, and celebrity out-and-about images. While I long for the frivolity of the Met Gala and the Old Hollywood glamour of the Cannes Film Festival, it’s the street style pictures that really provide the most style inspiration to me—and many others. With most of this year’s fashion weeks taking place digitally and only a handful of buyers and editors invited to appointments, the street style scene was virtually non-existent this September. The thing about street style, however, is that it can give you just as many styling ideas as any runway show. In the absence of the usual street style ga...
10 Ways to Make Your Coat Work Even Harder This Autumn
A really great winter coat is hard to come by and therefore deserves a great coat-centric outfit to truly let it shine. Once you’ve got over the first hurdle of finally deciding which style to buy—whether it’s an on-trend vinyl trench or classic camel number—it’s then a case of styling it up to perfection. More often than not, the obvious choice when outfit-building around outerwear is to slip a coat over a chunky knit and jeans, which, don’t get me wrong, is a failsafe look for chilly weekends. Sometimes, though, you just want to feel a little more inspired. That’s where we come in. We’re all too familiar with the challenges that come with cold-weather dressing, so we’ve rounded up 10 easy-to-copy coat outfit ideas that our favourite influencers h...
The One Brand I’m the Most Excited by In 2020
Every fashion buyer I have spoken to this year has said their approach to 2020 is to stick to classic basics and seasonal staples, such as boots and wear-forever outerwear. This shift towards timeless, seasonless items is one that we have seen for years, however now more than ever people are making considered purchases with sustainability and longevity in mind. One brand that is leading the way when it comes to classic items is Totême. The Stockholm-based brand was founded by fashion blogger Elin Kling in 2014, and creates classic staples that have a clear identifiable edge. The Totême colour palette is neutral, with camels, chocolate, black, cream and greys. The focus is on the silhouettes, however, as all the pieces play with proportion. Take the iconic Annecy coat—it has an ex...
Julia Roberts’s Style in Notting Hill Is So 2020
It’s been 20 years since Julia Roberts and Hugh Grant hit our screens in Notting Hill, and not only can you see the film’s lasting legacy outside houses with blue doors in West London (this remains a key tourist photo op), but you can also see it in our wardrobes. Julia Roberts’s character, Anna Scott, delivered one of the greatest onscreen lines (you know, the one about being a girl standing in front of a boy, asking him to love her), and she can also lay claim to all this year’s key looks, from berets to kimonos. I can still recite most of the script from the film, but until looking at pictures of her outfits, I never remembered her onscreen looks as particularly stylish. She wears many of the items that you’ll see all over the streets of Notting Hill in 202...
Rosie HW Just Shared Her Winter Coat Collection—and We’re Obsessed
Considering her wardrobe is filled to the brim with Bottega Veneta, it is easy to see why people everywhere covet Rosie Huntington-Whiteley’s iconic style. The model is known for mixing sleek, minimalist pieces with statement accessories and often opts for timeless shades of black, white and beige. In what has become her signature Instagram post, this week Rosie uploaded a slideshow featuring several of her recent looks and unsurprisingly, we are now desperate to recreate each and every one of them. Between chunky zip-front boots by The Row and handbags courtesy of Bottega Veneta (of course), the model’s autumn style is as enviable as ever. However, amongst this particular group of outfits, the thing that really caught our attention had to be her outerwear....
These 40 Holy-Grail Beauty Gifts Come With Our Editors’ Seal of Approval
Beauty buys always make for a brilliant gift suggestion. Sure, we all have favourite products upon which we rely. Still, there’s nothing quite like receiving that new cult eye shadow palette that you couldn’t justify buying for yourself or unboxing a gift set of the high-end shampoo and conditioner that make your hair look salon styled. Whether you’re shopping for your mum, your sister, your best friend, your work wife, your niece, whomever, we’ve done the hard work for you. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Int...
7 Winter Outfit Ideas You Can Try This Weekend and Beyond
As much as we’d like to pretend they haven’t, winter temperatures have well and truly set in. The mercury has dropped, and to be frank, it is well below what a summer-loving Australian like me is used to. I am in need of a heavy dose of winter outfit inspiration, as getting through the coming months will require a lot of planning. Where better to turn than Instagram? From images of cosy coats shot among fallen leaves to envy-inducing fluffy jackets and roll-neck jumper combinations, our set of fashion friends definitely know how to make anyone crave winter dressing. While winter might not be my season of choice, one thing working in its favour is the fact that it provides more opportunity to experiment with my wardrobe. The abundance of ...
How to Cure Dry, Cracked Lips, According to Someone Who Really Knows
While the colder months definitely come with their advantages (I am so ready for cosy nights in, wrapped up in a blanket), for many of us, the sudden drop in temperatures can also prove troublesome, especially when it comes to our beauty routines—most notably, our lips. Personally, I am not someone who suffers with dry skin. If anything, the cold winter climes give my oily, spot-prone skin a bit of a break. The state of my lips, however, paints a totally different picture. For as long as I can remember, I have suffered with dry, irritable lips that are prone to cracking and general discomfort. For many years, I simply put up with it. I spent the winter months working my way through countless lip balms that gave only very temporary results and avoided lipstick like ...
The Best High-Street Buys We’ve Seen on Instagram This October
The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (aka after we’ve bought our faves). Our skills are so attuned that more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or natural desire to wear a parti...
Zara Makes Lingerie Now and Everything Looks So Expensive
Although Zara releases new pieces on an almost daily basis, it’s rare that they create an entirely new category, but today is an exception. That’s right, Zara makes lingerie now and all I can say is worth the wait. The collection (entitled The Female Gaze) of bras, underwear, pajamas, shapewear, nightgowns, and loungewear was clearly designed with comfort in mind, first and foremost. But each piece is undoubtedly beautiful and sensual, and since the pieces are constructed of high-quality materials like silk, alpaca, cotton, and wool, everything looks incredibly expensive (although most sets are under $100). In total, Zara’s initial lingerie launch includes a whopping 129 styles, and the neutral color options means that items can be mixed and ...
I Asked London’s Coolest Stylist to Find Topshop’s Most Expensive-Looking Buys
As much as I enjoy partaking in the lesser-known sport of high-street fashion hunting, it gives me so much pleasure to hand over the baton to other industry experts who can add their own perspectives and tastes into the mix. I discovered Marisa Martin’s through her work with the Topshop Personal Shopping Instagram page, and ever since I have followed her personal account and relished her clean-lined, timeless approach to fashion. So I figured, who better to pick out the best, expensive-looking pieces from Topshop’s autumn/winter collection? Naturally, she did not disappoint, and her edit comprises of dream velvet suits, high-shine patent coats, classic denim and versatile accessories. “I’m al...
