Muaddi has been on the fashion scene for a while, but she only went solo with her shoe brand last year. Growing up in Italy was always an inspiration for Muaddi to want to design shoes, but she first sought out a career working at magazines—an invaluable network for any fledgeling designer. She attended the European Institute of Design and worked as a stylist at L’Uomo Vogue and GQ, ensuring she understood the world of fashion before completely fulfilling her dream. In pursuit of following in the legendary footsteps of footwear designers like Manolo Blahnik, Muaddi travelled to Italy’s famous shoe-making district, Riviera del Brenta, to learn the trade and co-founded her first brand, Oscar Tiye. Following that, Muaddi then moved to Paris, where she collaborated with French couturier Alexan...
It’s fair to say that the novelty of leggings has officially worn off—or perhaps for you, it wore off one week into lockdown. Of course, we are strong proponents of the “if it makes you feel good, then wear it” approach to dressing, so if the thought of your Lululemons is the only thing that gets you out of pyjamas in the morning, then more power to you. However, if you’re craving a bit of a style shake-up without compromising on comfort, then I have the perfect solution. Don’t worry. I’m not going to apply tough love and drag you kicking and screaming into your best dress and heels in order to feel work-ready. Rather, regardless of whether you’re heading back into the office or still working from home, I’ve come across the perfect amalg...
Aside from plumbing fixtures and tiles, there are so many ways to help elevate your bathroom—and needless to say, beauty products are a good place to start. While you’ll likely have a cupboard lined with lotions and potions, it’s important to think about the bathroom beauty products you want to have on display. To create a calming ambience, you’ll need to select these products carefully—it helps to stick to a tonal colour palette to ensure each product blends together seamlessly to create a chic backdrop. Brass bath caddies and waste bins, fresh room sprays housed in amber bottles, tufted berber-style bath mats, coordinating (and industry-loved) shampoos and conditioners, elegant toothpastes (yes, that’s a thing), and nourishing oil soaks—scroll below to browse my edit of the be...
ASOS is known for its vast selection of clothing, at any one time there, there can be thousands of items available to purchase on their site. Due to this, often trawling through the retailer’s extensive selection can feel a little overwhelming. And I personally know my choice paralysis runs rampant amongst the ever-evolving selection. Currently, there are 12,240 dress styles listed on the brand’s website, with around 1,222 of those being categorised as ‘summer dresses.’ Now, that’s is a lot of options. With this in mind, we thought we’d take the hard work out of it for you, scrolling through pages and pages of ASOS stock to discover the best summer dress options the site has available. You Deserve to Make Money Even When you are looking for Da...
The year you were born should have absolutely nothing to do with your fashion choices. But as we cover regularly, it’s those women over 50, in particular, that we tend to get some of the best fashion advice given their experience with style trial and error over the years. One woman who just totally gets it? Influencer Elaine Davis (who happens to be 56), the blogger behind @squarepearls. Davis resides in New York City and, as a result, keeps a wardrobe full of easy and comfortable pieces that are also sleek and elevated. In the summer, she actually specifically gravitates toward a few select staples in white hues. “I love to elevate my style with chic white pieces in the summer and beyond,” she told us. On that note, we asked Davis for more specifics on t...
My hair has recently reached that awkward in-between length where it’s no longer the mid-length lob that I visited the hairdressers for but it can’t quite be considered a long hairstyle yet. Instead, it’s sitting rather uninspiringly on my shoulders causing me to seriously consider going for the chop. I’ve experimented with shorter hairstyles over the years but have never taken the plunge into a full-on bob. But with my Instagram feed filling up with dramatic, post-lockdown haircuts, I have to admit that I’m seriously tempted to forgo my lengths in favour of something shorter, choppier and infinitely cooler. And a quick look online confirmed that the bob might just be the hairstyle of 2020. From Fearn...
As someone who tends to put comfort first whenever getting dressed—for any occasion—I’ve found that of all the seasons, dressing comfortably in the summer is probably the most difficult. I blame it on the weather which not only rules out a lot of options due to the potential for overheating, but also tends to limit you in terms of what just looks right for a warm day or night. The good news, however, is that while it’s admittedly not easy, it’s definitely not impossible either. All it takes is a little research, effort, and the occasional learn-from-your-mistakes moment. And, since I’ve been through all of the above (and more), I figured that today I’d share some of the outfit ideas I think are not just comfortable for the season at hand, but are actually cool, too. To see, read about...
Last week we published a story about the hugely exciting and innovative world of online vintage shopping. The response from our readers was amazing, and we were so encouraged to see that there is clearly an appetite for exploring new, and more sustainable, ways of consuming fashion. As a life-long vintage fan, this was particularly exciting for me, and I intend to take the opportunity as Who What Wear’s Shopping Editor to spread the message as widely as I can. This week, I wanted to focus on vintage homeware. Just like second-hand fashion, there is a thriving pre-loved market operating online, thanks to independent sellers adapting to digital demands and online re-sale sites such as Etsy. With many of us spending more time at home, i...
Ever since I became aware of my hair back in middle school when I finally retired my beloved slick soccer ponytail, I’ve lamented my fine, thin locks. And after becoming a beauty editor, it’s become my mission to find out which haircuts are best for feigning the look of fuller, thicker hair. Here’s what I’ve learned: it’s all about the optical illusions your stylist creates in addition to how you care for and maintain your cut at home. “If you have fine or thin hair, the haircut you choose is super important,” explains celebrity hairstylist Ted Gibson. “In general, blunter lines are always better, and if you do opt for layers, keep them minimal. Bobs, lobs, long hair that’s roughly one length, and pixies are great for this type of ...
A change of season is the perfect time for a wardrobe reset—and that doesn’t just mean buying lots of new things. The ideal autumn capsule wardrobe includes classics we revisit every year—including buttery leather ankle boots, trench coats and knitwear, with small tweaks to make these classics feel updated. There are 11 items for autumn that are worth considering if you’re looking to make any new-season investments. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.
I love Australian brands. As an Aussie Fashion Editor, that much basically comes with the territory. Though, if you’re after my professional opinion, resort wear and summer staples are where our designers really shine. As a country with a warm climate, Australians spend much of their time in summer attire, so by default we know what we’re talking about when it comes to summer fashion. I’m always particularly proud when I see our brands garner worldwide attention, and whether it be an influencer in France or Denmark, it’s always great to see an Aussie brand gaining a fashionable following internationally. Lately, I’ve noticed influencers dotted across the globe, sporting Sydney-based label Posse. The brand specialises in summer-ready staples crafted ...
With a brand name like House of Sunny, it’s perhaps no surprise that the aesthetic is joyful and perfect for holidays and heatwaves. The London-based brand isn’t actually that new—it was founded back in 2011—however over the past two years it has really found its groove. This summer there are two items in particular that are transitioning the label from an industry secret into more of a household name—the Daybreak cardi and the Hockney dress. Like any cult items, they are currently sold out, with much anticipation surround another release. This week Kendall Jenner, an already known fan of the brand, shared a picture of her wearing the Hockney—a green knitted slip dress with lilypad swirls inspired by the artwork of David Hockney. This isn’t the only item in...