Fashion
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The Only TikTok Fashion Trends You Need to Know–According to An Expert
After a year of doling out likes to puppies and workouts I’ll never do, my TikTok FYP was just not giving what it was supposed to give, especially in the fashion department. With some small tweaks to my scrolling behavior, I’m happy to report I finally found my aesthetic niche within fashion TikTok, and we love it here. I tried four fashion trends that just went viral on my FYP, and I must say that these trends have unlocked so many outfit ideas I was just not thinking about before. Thanks, Gen Z. At first, I was a little hesitant to take fashion advice from people half my age, but it’s just not in my DNA to see a fire new look and pass up the opportunity to test it out. Keep scrolling t...
If You’re Looking for a New Watch, These Are the Chicest Styles to Ever Consider
Life is full of decisions. Whilst some seem important but aren’t, like which pizza topping to pick or what colour your next gel mani should be, others, like which watch to invest in, actually take careful consideration. For most, selecting the correct timepieces is a lengthy process as—let’s be honest—they can come with a hefty price tag and are something you want to wear for decades, perhaps pass down for generations and need to compliment all facets of your personal style. When considering the best watches for women, it’s no secret that they’re often not thought of as a quote-unquote must-have or trending piece. Shoes and handbags seem to follow a faster-paced trend cycle and create more hype, but watches? Well, timepieces on the other...
These 16 Fragrances Scream Cosiness, According to People Who Smell (Really) Good
You probably know by now that a fragrance can really set the scene or give off a certain vibe. That’s especially true with perfumes. The fragrance you choose can dictate what kind of aura you want to put across. So do you want to feel carefree and flirty? Maybe you want to go for something that’s fruity or citrusy. Want to give off a traditional floral vibe? Or maybe your goal is to feel incredibly sexy. Well, for that I’d recommend something spicy. It’s all about matching the fragrance to your mood. So in autumn and winter, I tend to gravitate toward fragrances that are cosy and warm. I want to feel like I’m wrapped up in a snug blanket. And it turns out I’m not alone—my Who What Wear colleagues are fans of the warm-perfume tren...
The 12 Best Cream Bronzers to Help You Achieve the Perfect Winter Glow
In the last year, I have gone completely mad for cream makeup formulations. Whether I’m sweeping a cream eyeshadow stick along my lash line or dabbing a cream blusher on the apples of my cheeks, I’ve realised they’re the quickest and most effective way to look ‘done up’ with very minimal effort. Plus, they’re super easy to blend with your fingers, and I am someone who generally prefers getting hands on with makeup over using an army of tools and brushes. Anyone else with me? In winter, and especially during party season, there’s one cream product that reigns supreme: A trusty cream bronzer. As my skin looks and feels drier at this time of year, I find it can give me the kind of instant glow up that no other product can. According to celebrity make-up artist Neil Young, this is all bec...
The Experts Have Spoken—These 8 2023 Hair Trends Are the Only Ones That Matter
Blonde is back in a big way for 2023, but this time around, it’s high-maintenance, polished and expensive-looking. “When you think of glamour, you think Hollywood blonde,” says Zoë Irwin, creative director at John Frieda Salons. “We’ve grown up with Hollywood blonde, but now, the association of glamour has shifted. It’s now the ’90s yellow blonde,” she says, explaining that creamy yellow blondes are in big demand right now. “It’s uptown because it is a high-maintenance look, so after a couple of months, a root will appear, so it becomes an entire new type of colour look. To maintain this, you’ll need to be in the salon every three to four weeks,” she adds. Giuseppe Stelitano, creative director at Trevor Sorb...
In 2023, These Are the Only Dress Trends That Will Matter
The reason why I always look forward to the start of a new season is the prospect of unearthing the trends that await for it. I’ve already begun charting the need-to-know jewellery, boots and jeans for the year ahead; now, it’s time to turn our attention to the overarching dress trends of 2023. I’ve scoured the runways—everywhere from Prada to Coperni—to bring you the most noteworthy frocks. From the cool take on prints to an ingenious way to wear florals (it’s not what you think), breathtaking embellishments to hem and neckline updates, scroll on to discover the ten dress trends set to take over 2023. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving yo...
The & Other Stories Coat We Keep Seeing Everywhere in London This Winter
However, there’s one thing that & Other Stories is particularly acing this season, and that’s coats—specifically belted coats. We’ve lost count of the number of people we’ve spotted in one of these outwear gems in London, but unlike other viral fashion items, the design is so classic that you’d never know they were all from the same store. Coming in a range of stylish shades and flattering, ageless fits, these coats are guaranteed to go with everything you own. Our personal highlight has to be the chic beige belted coat which would look so good thrown over textural colour-match layers. We also have a soft spot for the deep navy options that are endlessly elegant. As always, & Other Stories covers all the timeless hues from light beige to classic b...
These 12 Influencers Just Found the Most Expensive-Looking High Street Coats
It’s no secret that us Who What Wear editors love to find great value buys on the high street. If you shop wisely, and look out for good quality, classic pieces, you can really uncover some expensive-looking gems that will work in your wardrobe for a long time. Yes, it might make sense to invest more in things like a luxury leather bag, cashmere knit or hard-wearing boots to ensure their longevity. But there are some key staples I, personally, always turn to the high street for. Things like denim, shirting, and—what we’re here to talk about today—coats. Honestly, I’ve found some of my favourite, most-complimented and longest-lasting coats on the high street, and I know for a fact my fellow editors feel the same. But it’s not just us, this year I’ve seen so many influencers wearing hi...
Sienna Miller Just Wore the Classy Coat Trend I Always See in Paris
In true icon style, Sienna has identified that houndstooth coats are having a moment right now, and combined the trending piece with sleek knee-hight boots. Finishing the look, Sienna opted for classic accessorising with sunglasses and a structured bag so add a sophisticated edge. Sticking to a monochromatic silhouette adds to the timeless feel of the entire outfit, and proves the true staying-power of classic wardrobe pieces. Keep scrolling to see how Parisians are styling their houndstooth coats, and shop the style. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, bl...
I’ve Done the Research—These Are the Footwear Brands Every Brit Girl Is Wearing
From The Row’s minimalist Zipped 1 Boots to Birkenstock’s ultra-comfy clogs, the shoes I see time and again on my commute to the Who What Wear office got me thinking about which brands in particular are British bestsellers, so I took to Instagram to find the shoes that social medias most stylish are investing in now, and the results might surprise you. As we head further into the depths of winter, top performing categories are without a doubt the flat shoe (loafers, trainers and ballet pumps score highly), and of course, the boot (namely ankle and knee-high). So, which brands are best at nailing these trending styles? I’ve put together a handy round up of the 8 high street, mid-range and designer footwear brands that Brit girls are shop...
These Rollerball Perfumes Smell Intoxicatingly Good (and Are Carry-On Approved)
I’m pretty good at packing my entire life into a carry-on bag, but there’s always one thing that stumps me: my fragrance collection. I’m a die-hard fragrance lover, and my day-to-day life consists of choosing one of my many fragrances and spritzing it on with ease. When it comes to travelling, I never know how to pack my fragrances. Sometimes, I seriously consider springing for a checked bag just to bring a full-size fragrance bottle or two. But that never seems like the most sensible, or cost-effective, solution, does it? Luckily, over the years, I’ve worked on growing my rollerball perfume collection. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, cha...
I’m a Style Expert, and These 12 Winter Buys Have My Full Attention
When it comes to looking polished every single day, no one is quite as proficient as Jessica Skye. An influencer she may be, but she has the fashion clout to match, having held various roles within the industry before she found social media stardom. It’s this intrinsic knowledge and experience that sets Skye apart from her contemporaries (along with her imitable style, of course). With a penchant for pared-back staples and easy-to-wear outfits, all in a gloriously versatile colour palette, Skye creates perennially chic looks that aren’t try-hard—a potent combination we immediately want to re-create. Thankfully, each month, Skye will be sharing her new-season selects exclusively with you. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dat...
