Fashion
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Trust Me, I’m An Editor—12 Summer-Ready Buys That I Love This Week
As several warehouses and stores shuttered over the past 12 months, the fashion industry faces huge challenges and strains that pose an inevitable threat to businesses. Many of us won’t be shopping in the same way right now, but even a like on Instagram or a message of support can provide a boost for these brands. I certainly don’t want anyone to feel like they have to buy more right now in a time of such heightened worry, but at the same time, after working in the fashion industry for nine years, I want to support the brands and pieces that I love and treasure. As an editor at Who What Wear, I typically spend a lot of time looking at new-in products and so every week, I update this story with the pieces that have caught my eye and that really stand out. I usually introduce thi...
Small But Mighty: 36 Pieces From the Coolest Independent Brands
Sadly, some of these labels are being hit by the current crisis, and as a publication, we’re doing our very best to support the talent we love in any way possible. That’s why we’ve dedicated our end-of-month shopping gallery to these independent brands. Honestly, we were spoilt for choice, and we wish we could include every brand we came across online (although that would turn into a long article), but we managed to whittle it down to 36 new season-ready pieces. Of course, we understand that many of you are tightening the purse strings right now, but we would love for you to show your support by giving your favourite independent brand some airtime on social media, posting a nice comment on its feed or even j...
The Contents of Maya Jama’s Makeup Bag Cost £136—Here’s What’s Inside
Is Maya Jama some kind of beauty industry diviner? In the year where we all spent a lot of time inside and, let’s be honest, continue to do so, Jama launched her own beauty brand. Her skincare line MIJ Masks launched with two masks—a hydrating all-over face mask and a some eye patch masks—and sold out in just 24 hours after it was released. When we spoke to her in December 2020, she told Who What Wear that even if she’s only had two hours sleep, “I’ll put on a face mask and it’ll feel like everything’s okay, even when it’s not”. It’s no wonder then that beauty products have continued to sell incredibly well over the pandemic. Jama’s love of looking after her skin shouldn’t come as a surprise to anyone who follows her on Instagr...
7 Stylish Celebrity Outfits You’ll Want to Re-Create This Spring
It’s safe to say that we’re all looking forward to transitioning our wardrobes into spring. Though, it seems our excitement is surpassed by celebrities, the most stylish of which are already showcasing their impressive springtime wares. Just like the rest of us, the A-list clearly can’t wait to shed their winter layers in favour of floral dresses, sleeveless knitwear, and cover-ups that don’t involve excessive padding, as that’s precisely what they’ve been sporting over the last few weeks. While celebrity street style is still relatively scarce at the moment, some stars are already serving up excellent new-season ’fits with their masks in tow. Cue, Kendall Jenner (in high street!), Gigi Hadid, Hailey Bieber, Katie Holmes, Chloë Sevigny, Emma R...
I Can’t Wait to Carry a Really Nice Handbag Again—These Are My Favourites
For over a year now, I’ve either shoved my phone and mask into a pocket or carried the very same boring black crossbody bag whenever I leave the house. I’ve occasionally had to schlep about with a rucksack full of baby toys/snacks/essentials, but aside from that, my handbag collection is gathering dust and feeling rather sorry for itself. I think the fact that the V&A’s spectacular handbag exhibition was open for a total of two whole days last year says it all: This once-prized area of our wardrobes has been, understandably, very neglected. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewar...
8 Throwback Celebrity Outfits That Look Like They’re From 2021
There’s something particularly alluring about timeless fashion. I’m always in awe of the kind of outfits you can look at and not necessarily pinpoint what year, decade, or era they’re from. Made from a combination of classic items—be it straight-leg jeans, button-down shirts, chunky knitwear, or open-toe shoes—these looks rely on the forever-favourite wardrobe heroes we wear again and again, season after season. When it comes to celebrity style, I love stumbling across an image of someone who has been famous for years (think Jennifer Aniston or Naomi Campbell) and playing a silent, internal guessing game about when the photo was taken. For those celebrities who subscribe to a timeless aesthetic, this game can be more difficult than you’d think. ...
14 Accessories Trends That Are in, According to Our Editors
What are outfits without accessories? These accoutrements might seem insignificant, but when you combine them with clothing, you suddenly have an outfit. With the addition of a chunky gold chain, a chic leather bag and a truly great pair of heels to a plain white tee and blue jeans, you end up with a truly great-looking outfit. At Who What Wear, we spend a lot of time analysing a variety of trends, and accessories are one area that we make sure to never overlook. To get a good idea on the key add-ons that our editors really want to wear this season, I asked them all to tell me which two they put above the rest. There are plenty of standout bags, including candy-coloured totes, that are definitely ones to mark for when you see friends again. There are oversize...
Kendall Jenner Wore Spring’s Prettiest It Bag
Early last year, Kendall Jenner did her part to make the Staud Tommy Bag an It bag, when she carried the zebra version on repeat occasions. A year later, she’s proving that the bag has staying power, as she just wore a newer colorful iteration of the bag out and about in New York. The Tommy Bag is a ’90s-style baguette shoulder bag covered in beads. This season, the offerings include animal prints, pastel gingham styles, geometrics patterns, and in Jenner’s case, a colourful psychedelic print called Millefiore. No matter which you choose, each one of the bags is beautiful in person, and the style is roomy enough to hold all of your essentials and more. It’s also a great piece to add some excitement to your ward...
Ted Baker Becomes First British Brand to Launch a Fashion Club on the Clubhouse App
Are you on Clubhouse? The invitation-only audio drop-in app that launched in April 2020 is quickly growing in popularity within the fashion and beauty industry — and Ted Baker just became the first British fashion brand to be granted club status on the platform. Ted Baker is hosting a series of six, hour-long discussions titled “Conversations in Culture” that explores the influence of British culture on fashion at large. The branded-content series will be lead by one of Clubhouse’s early adopters and most notable British content creators Abraxas Higgins. Ted Baker has already hosted a debut episode that featured Higgins in conversation with two of the brand’s spring campaign ambassadors, artists Kojey Radical and Greta Bellamacina. “We see Clubhouse as an oppo...
All the Coolest Interiors Have These 4 Trends in Common
The term rustic has always seemed like a bit of a backward compliment. It’s the sort of word you’d use to describe the birdhouse in your friend’s garden which has been lovingly, but haphazardly, cobbled together by their 3-year-old. But over the last year, a new wave of interior design trends have washed in and, in turn, well and truly reclaimed the stylistic potential of rustic—a rustic redux, if you will. This new look centres on a handful of materials that offer a certain earthy softness to any interior: bamboo, rattan, linen and jute, specifically. These four trends happily fall under the nu-rustic banner, and design-savvy individuals have embraced them in all number of iterations this year. W...
This Trend Is “Ugly,” and I’m Into It
The patchwork trend started bubbling up last year but now in 2021, I’m convinced it has completely exploded. Amid a sea of Bottega Veneta and The Row‘s clean ’90s silhouettes, patchwork is here to remind us that “ugly” trends still have their place and make an outfit feel fresh and exciting for 2021. From Stella McCartney’s patchwork denim jacket to Sea’s beautiful pastel coloured jacket as well as Prada’s mutli-print dress, there seem to be endless brands getting in on the patchwork trend this season. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by c...
The Under-£100 High-Street Buys I’ve Bookmarked This Month
Here at Who What Wear UK, we firmly believe that you don’t need to part with serious cash to get your hands on that perfect mood-lifting look, and with the high street offering up plenty of winning spring buys right now (thank you, Arket, Mango, H&M et al), giving your wardrobe a refresh just got a little bit easier. Add to this the fact that the high street is longer reserved for transient trends (and instead, developing its offering of time-tested staples) and you’ve got yourself a winning combo. Case in point: On our wish lists this month is everything from & Other Stories’ perfect stripe knit to COS’s dreamy t-shirt dress. Together, they make the ideal new season capsule. So much ...
