Fashion
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These Expensive-Looking H&M Buys Are Going to Dominate This Summer
We’re all in agreement that H&M is having a particularly strong year when it comes to hero buys. It’s part of our job as editors to keep tabs on all the new-in sections, and with H&M you can barely blink before their best items are sold out right now. The latest summer drop is full to the brim of classics like easy, pretty dresses, relaxed linens and elevated basics that promise to see us through everything the upcoming season has to throw at us. From far-off holidays and heatwaves in the office, to laid back weekends at home as well as the entire summer events calendar. Below, I’ve done the hard part for you— scrolled through the entire new-in collection to pull out the six strongest categories on H&M’s website right now and the thirty most expensive-looking buys. F...
Trust Me– Protective Styles Are The Only Way My Hair Gets Through Summer
I’ve tried so many protective styles over the years including braids, wigs, weaves and twists. The best thing about protective styling is that you wake up with your hair pretty much done every day, something that I revel in when comparing the daily management of my curly hair when I decide to wear it in a natural style. Most of the time now I opt for a U-part wig. I leave two thirds of my hair cornrowed underneath and then the top section covers and blends in with the rest of the wig for a seamless look. When it comes to wigs and weaves, you can really experiment with length and colour without having to work without commitment too. Honestly, if you haven’t tried a protective style for your afro textured hair in summer, I urge you to you’ll love much time and worry it’ll free up, so you’ll ...
Summer 2022 Trends: The Only 17 Looks You Need to Know About
I am so excited about 2022’s summer trends. The overarching mood was one of real optimism, but where the previous season perhaps went into overdrive with the desire (desperation?) to get dressed up for even the most low-key of weekly grocery shops, the outlook for summer is that there is a time and place to be extra fabulous but still a strong demand and a necessity for easy, simple, luxurious, gorgeous clothes and outfits you can fling on in a hurry. There are places to go, people to see and the many ensembles to suit. So while on the one hand there’s a very clear shift towards revealing, ultra-sassy, cut-to-here-and-slashed-to-there kind of dressing, there’s also a very chic, understated antithesis at play. It speaks to a modern shopper’s whims ...
Out of Hundreds of Dresses, These Are the Ones Our Editors Are Actually Buying
I would go so far as to say Who What Wear editors are obsessed with dresses. Even those of us who aren’t technically ‘dress people’ still applaud the power of a great frock. And when you think about the versatility of this simple wardrobe hero— the fact that you can pick one great dress and you’ve got a ready-made outfit to wear for so many different occasions— it’s hardly surprising, is it? We love dresses so much that if you were to ask us to list every style on our wish lists right now, this page would take hours to scroll through. There’s just so many styles out there to choose from— across high street, designer and more independent labels, let alone all the vintage gems you can find. But when it comes down to it, sadly we’re not able to invest in every single styl...
My Skin Doesn’t Like Thick Moisturisers, But I Swear By These Alternatives
After a few months of using the most moisture-rich creams I could find, I started breaking out—something I’d never had to deal with before. My skin looked greasy, congested and frankly, the most unhealthy it had ever been. After explaining the thought process behind my moisturiser switch-up to every skin expert who would listen, I was informed that things aren’t quite that simple (a tidbit of wisdom that, I have come to learn, rings true in just about every faction of skincare). While skin hydration is paramount, that’s not to say every skin type needs thick moisturiser every single day. Hydration, it turns out, can be found in a variety of shapes, sizes, serums and essences. While all skin types need hydration, as a general rule, those with oilier skin (like mine) are fa...
6 Outfits You’ll Undoubtably Want to Copy for Jubilee Weekend Festivities
It doesn’t seem like two minutes since the last bank holiday (not that we’re complaining), but the dilemma lands at which outfits to wear. Celebrating the Queen’s Jubilee is a royal affair, but if your plans involve chilling in the sun (fingers crossed) at a picnic, heading for an al fresco dinner or you’re making the most of the additional days off by going for a city escape, we’ve got you covered. Some of our fashionable friends have already been wearing summer looks that’ll work for every weekend plan. This is why we’ve picked a few of our favourite looks on Instagram that are super easy to copy. So now all you have to worry about is getting the novelty flags to go with. Keep scrolling to shop the 6 outfit equations to try out for the...
These 7 Cardigan Outfits Are Super Easy to Style
Long gone are the days when cardigans were solely associated with mature styles of dressing. Now they’re a hero piece of their own accord and one of the foundations of a capsule wardrobe. With the likes of Khaite honouring this understated item, the humble knit has now well and truly conquered the high street and designer brands. Now the value of a chunky or lighter knit cardigan is apparent. They can be worn several ways, whether that’s thrown over the top of a look, or cleverly integrated as the star feature. They’re easy to build outfits around and make for cosy, transitional add-ons. Springtime cardigans are investments. They can build an outfit entirely or accessorise a look. The same goes for diluting formal dressing. They act as a barometer for taking an outfit in any direction–day,...
I’m Calling It—These Will Be the 9 Biggest Bikini Trends of the Summer
Unlike our contemporaries who live in warmer climates year-round, our window for bikini wearing is significantly smaller—usually two weeks in the height of summer when we jet off somewhere. Still, that doesn’t mean we can’t (and don’t) make the most of this opportunity when it presents itself. Arguably, we Brits might give our swimwear even more consideration, as our time in them is significantly shorter but, my, so sweet. Putting one-pieces to the side for a second, let’s concentrate on bikinis—specially the bikini trends 2022 has to offer. There can be a drastic shift between bikini trends year on year; for example, last year’s obsession with the ’90s high-leg silhouette seems to have quietened somewhat. So which bikini styles feel fresh for summer 2022? Th...
I Just Found 25 Expensive-Looking Summer Pieces From Warehouse
As a fashion editor, I’m always on the look out for those special pieces that truly make your wardrobe work harder. You know, those easy to wear classics you can turn to on any given morning and feel 100% confident in. Usually the sweet spot is somewhere between making you feel polished but still comfortable, like the perfect wide-leg trouser for example, or a chic knit dress. Sometimes, these items require a bit more of an investment, especially when you want guaranteed quality that will last for many seasons to come. Brands like Frankie Shop, Totême, or even The Row are overflowing with these kinds of wardrobe heroes. But realistically, we can’t all afford to fill our entire wardrobes with investment pieces, and so a huge part of my day to day job here at Who What Wear is focused on pinp...
I’m a Millennial, But I’m Totally Trying Out These 5 Gen Z Makeup Trends
Each generation has its defining beauty moments. Being born in 1994, I grew up during the era when thin eyebrows were the look du jour, and as we approached the 2010s, I witnessed—and experienced—the browscape morph into HD brows (which, let’s be honest, wasn’t great either) before we finally settled on a happy medium of growing back our eyebrows, putting down the brow pomade and leaving our brows well alone (thanks, Glossier Boy Brow, for the support). Now, with TikTok beauty booming and Gen Z celebrities such as Olivia Rodrigo, Zendaya and Charithra Chandran stepping on the scene, it’s safe to say we’re entering a new era of beauty. Gen Z makeup trends are big news right now. But rather than trends being set in stone, this time around...
This Rosie HW– and Zendaya-Approved Hairstyle Is Easier to Do Than You’d Think
And the truth is that we’re not entirely sure why. The trend works across all hair types, it’s relatively low maintenance and most importantly, it’s seriously chic. Whether you want to give off fresh, just-showered vibes, make a bold power move or look like you’ve just stepped off the beach, the wet-hair look is calling out to be adopted. We can only assume that the main reason this trend has never hit the mainstream is because it looks hard to pull off—but that doesn’t mean that it is. In reality, the chicest wet-look hairstyles might just be the ultimate no-fuss way to disguise grease on the run-up to wash day, or perhaps they even give your hair a deep-conditioning treatment. A wet-hair look doesn’t have to mean liquidy, flowing lengths. “You ca...
6 Easy Pieces That Fashion People Style With Throw-On Dresses
We all experience days when we just don’t have the time or the mental capacity to think about our outfits. Don’t worry—it happens to the best of us. This is where the throw-on dress comes in. Now, what sets a dress apart from a throw-on dress? It’s quite simple. Where some dresses might feel tight and restricting, throw-on dresses are the opposite. Often loose or stretchy, they’re comfortable to wear and don’t require too much effort, particularly when selecting which underwear to wear underneath them. (I like to look for a dress that I don’t have to wear with a strapless bra.) Throw-on dresses should be easy, but that doesn’t negate the need for some styling. As lovely as it would be to put on a dress and require nothing else, there are still, at the very least, shoes to consider. So what...
