For its third year at the Amundi Evian Championship, Porsche – the dedicated Automotive and Mobility Partner – pulled out all the stops for its VIP guests as it put on a series of special activations alongside the action of the four-day tournament.
Celebrating 75 years of Porsche Motorsport, the brand took over the picturesque site overlooking Lake Geneva with showcases of its latest automotives, including the new Formula E Porsche 975 RSE race car. While attendees rode across the mountainous landscape around Evian in exclusive test drives, golf pros as well as amateurs in the Pro-Am were invited to parktake in the returning hole-in-one competition which offered them the chance to win the Porsche Cayenne Turbo Electric.
Elsewhere, the brand rounded up 100 of its international customers for an exclusive programme of experiences. Curated to give them an all-encompassing look at the world of Porsche, the group embarked on a road trip in the new Cayenne Turbo Electric to Esery golf club, before heading to Montreux Jazz Festival, supported by Porsche, to enjoy a live concert from John Legend.
Back at the tournament, South Korean golfer Haeran Ryu battled it out against Canadian player Brooke Henderson. On the edge of the 18th green, some attendees watched on from Porsche’s Sky Lounge as Ryu took the crown after achieving a birdie in the first extra hole. Coming as her second consecutive major win, the victory wasn’t just a moment of personal glory, it topped the tables as the lowest score ever from a pro woman golfer.
Reflecting on the event, Porsche’s Director of Brand Management and Partnerships, Deniz Keskin, shared, “It was great to see how enthusiastically our customers and VIP guests embraced the Porsche experience – whether it was during test drives of our entire model lineup or through direct interaction with the new, all-electric Cayenne, which we placed at the heart of the tournament. An all-around successful event that perfectly conveyed the appeal of our brand.”
Take a look back at the event via the gallery above.
To find out more about the new Porsche Cayenne Turbo Electric, head to the brand’s website now.
